Consumerization of technology

Consumerization of technology

Consumerization of technology is defined as the cycle of information technology that emerges in the consumer market. This then proceeds to the business and governments. This is because employees use consumer market technology devices in their home place. They then introduce these technologies in the workplace. This does include not only the use of these systems at home but also online data and online services. The case study below is of a company experiencing consumerization of technology. IFG was experiencing problems such as stiff competition, lack of an accepted term to describe their consumers, and pressure from their stakeholders. Additionally, the respective IT departments were putting pressure on their managers to allow the use of IPads both in the workplace and at home (consumerization of technology).

Answers to the questions

IFG is experiencing a lot of problems, including stiff competition from other organizations. Despite this, it has managed to scale the world of business and achieved social media success in platforms such as YouTube and Facebook. However, the organization experiences issues such as lack of an accepted term when it comes to describing their consumers, suppliers, and sales. As such, they are not able to effectively compile their data due to disagreements and general confusion. It is important to note that an organization needs to be united to achieve success.

Furthermore, every single person in the organization should work towards the same mission and goal. Factors such as confusion are a recipe for failure and disasters. As such, IFG cannot afford to slack on this. It is important to note that pressure from the stakeholders regarding the data of the organization is also an issue. Due to the general confusion in the organization, the managers have failed to come up with an explanation regarding their sales. This is mainly due to the different interpretations regarding the term. Lastly, the consumerization of technology. It is essential to note that many organizations have embraced the consumerization of technology. This has dramatically helped reduce their spending and increased their earnings. However, in the case of IFG, the employees of the organization depend on the organization to provide the IPads. This can impact their finances negatively as most of the organizations do not budget for such expenses. The organization is also skeptical when it comes to the implementation of new strategies. This is because this organization is experiencing success and does not want to jeopardize their position in the market.