A brand portal

A brand portal

A brand portal is a storage center for digital assets. The portals allow users to share crucial digital content externally and internally. However, they offer secure sharing of valuable company assets and guidelines, for instance, brochures and images. When connected to a digital asset management system, brand portals frequently updates as new asset versions upload. With this in mind, it is no longer sufficient to share assets via traditional distribution strategies such as the Dropbox or We Transfer. There is a need for a way out that feels and looks like a distinctive brand. Besides, brand portals are very accommodating at any moment of a company’s progression, from its foundation to its expansion. Even though a brand portal is a cherished asset to many businesses, it is not essential for all companies.

Companies with brand portals share faster with externals. As a company grows, it adds value digital content to a company image library. This content is worthwhile to externals wishing to use it for a story, reference, or research. The brand portal refurbishes the conveying of these company assets to externals, which permits access to authorized personalities only. Not only does it increase the retrieval time for externals, but it also reduces the amount of efforts teams have to put into synchronizing asset deliveries. In line with that, it builds the company in numerous ways since externals can return for forthcoming access with luxury. Besides, members of the company improve their workdays over the use of brand portals.

Brand portals heighten internal brand processes in a company by reducing extra access to the content library. For instance, if the finance unit uses a brand portal for documents they send out, they do not want all the branding content. A brand portal gives them complete and limited access, so they only get the content they need. The brand portals offer administrators the ability to supervise shared files within the portal. This supervision is to certify that all brand materials are being given out correctly and to the right people. To that end, the efficiency that this brand creates optimizes not only brand asset management but also the entire day-to-day set-ups.

Advantages

The brand portals allow custom branding that can be affiliated with brand guidelines and echo the brand policies: color, logo, homepage images, and categorization to withstand brand consistency. The portal supports all file formats. One can save audio files, documents, video files, and social media banner ads. They can all be stored, reused, and categorized. Having total control of all the brand assets gives one the ability to customize and allocate them to the relevant and entitled members. The brand portals enable marketers to choose which assets to be populous for the gateways, classify, and indorse items at fingertips. Every member having access to the portal is aware of which marketing asset he or she will use at the time and for which operation. This information is crucial to know as each asset carries specific information for a particular kind of audience. The portal aligns the marketing team, sales team, internal team and branches, partners, freelancers for brand identity and strategy.

Disadvantages

Even though the portal allows storage and sharing of HD pictures, it has several restrictions that are disadvantageous to the users. The users cannot send pictures via e-mail, and the portal has capacity restrictions that should not exceed 2GB.