Whole Food Case Study

Whole Food Case Study

As a result of a merger between Clarksville Natural Grocery and Safer Way Natural Foods in 1980, Whole Foods Market was established with nineteen employees in Austin, Texas. The expansion of the firm was rapid because four years after the merger, it had made several acquisitions and mergers that enabled it to open up another store in Houston. With the same generic strategy, the company had opened up to five stores in Texas in four years as well as opening their first store located out of the state (New Orleans). The development and the growth of the company were propelled with the generic differentiation strategy it utilized as it aimed to target a broad market using its unique products and services.

Since 1993, the firm made a lot of impact on the communities where their stores were located because it implemented its quarterly five percent days in which it would denote five percent of after-tax profits. Additionally, the company joined the Marine stewardship council in 1999 as it began providing sustainable seafood. One of the ways a firm can employ to be sure of significant sales regardless of cost fluctuation is ensuring that the company’s brand is well-known by the consumers around the store. Being supportive of the community around the business is one of the simplest ways to market the firm’s brand, which guarantees a broad customer base and sales.

The company’s primary target customers are people precisely women, who not only love and care about the earth and prefer natural products but also lie in the upper-middle class as well as being age twenty-two to forty. Apart from being an international organic grocery business, Whole Foods Market offers products such as organic, high-quality and sustainable foods, an app that has coupons, sale and U.S. locations, a website that provides health dieting information and recipes, programs and foundations in the communities as well as their grocery delivery system. The Whole Foods business is a retailer in the grocery and medicine sectors. Under this region, Whole Foods is primarily an organic food supermarket with an emphasis on local and foreign agricultural goods.

A company’s mission is the backbone of its operation because it elaborates on the core objectives of its activities and provides a significant thrust in its daily doings. Whole Foods’ mission states that when it comes to being healthy, it means so much to Whole Foods Markets, and that is why it goes beyond just being ‘good’ to its customers as it presents the greater good. Their statement of purpose reveals their importance in healthier food, not only in the context of the product’s nutritional advantages but also in how it is made and where it comes from when kept at a reasonable price. Through their argument, the consumer is the key priority, because it means that they are the ones that profit from their goods in every form that fits their needs.

The business strategy for Whole Food is relatively straightforward in the sense that they purchase goods from individual firms and only resell them at their shops at a better premium. They will always think where they distribute because they must be confident that their target audience is beyond the reach of the region. It has ample local vendors that they can put into their franchise and hold their goals in line with the small business element.

Some of the core value that drive Whole Foods culture include selling high quality natural and organic products, satisfying, delighting and nourishing their customers, promoting each team member’s success and happiness, serving and supporting the firm’s local and international communities, promoting the health of its stakeholder by offering health education and so many more. This assertion explicitly indicates that Whole Foods’ major driving force is their dedication to their consumers, vendors, and the world. It concentrates on balanced living and nutritional safety as well as the use of products that come from safe and fair methods. Whole Foods tends to view itself as a new, independent retailer, while it is already a 500 fortunes business.

Although Whole Foods has gained a reputation for environmentally friendly-friendliness, animal protection, organic eating, consumer and employee loyalty, company savvy, and more, the brand has been dominated by their high costs in recent years and has started to slip behind cheaper stores selling comparable products like Walmart and Costco in Canada and Sprouts Farmers Market and Trader Joe’s in the U.S. 0ne of the challenge illustrated by the merge of Whole Food and the giant web seller, Amazon,  is the pricing. This is because nowadays, most people do not shop at their local grocer, but instead go online searching for everything in online retailers with low prices and that offers high-quality fresh food.

Although Amazon could place pressure on grocery stores to up their game in e-commerce, it’s been dealing with an operational problem in fresh produce that is not available in electronics or even in books for years. Amazon would aim to widen Whole Foods ‘ reach by leveraging its efficiencies to reduce costs, and that will add a fresh wave of distress to the ailing industry.