INFORMATION ARCHITECTURE BASICS
The worldwide web contains a lot of information that is hard to understand if it is unstructured. Most people are used to seeing information that is well structured and easy to use. One thing they fail to realize is that it has taken a lot of effort to be the way it is. Developers and designers take their time to construct content and build a navigation system that favors the users, and this is where Information Architecture (IA) comes in.
What is Information Architecture?
This refers to the science of structuring and organizing the content of the web and mobile applications, social media software, and websites. Richard Saul Wurman, an American graphic designer, and architect is considered to be the forefather of IA. Currently, we have many architects that are working to develop IA and who have established the Information Architecture Institute (IAI).
According to IAI specialists, IA refers to the practice of determining how to position the parts of something in an understandable way. Before clearly positioning the content, the specialists consider the needs of the target audience and the offers and types of products the companies have.
The Importance of Information Architecture
Serves as the backbone of any design project
Functionality, visual elements, navigation, and interaction are established in accordance with the information architecture principles. These principles form the basis of a strong design project. This means that even powerful designs and compelling content elements can fail if proper IA is lacking.
Serves as a guarantee of high-quality product
Once you apply the IA principles on your designs, you are always guaranteed of a high quality product. This is because the navigation and usability problems are reduced making it easy for your users to access your product. A well-structured content saves the time of your users thereby giving your product a competitive advantage.
Information architecture therefore plays a great role in the establishment of a powerful user experience design. Ready to improve your user satisfaction? Clutch Creative is read help you out. Feel free to contact us.