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Question URL: https://www.quora.com/How-to-build-a-brand-ambassador-program

Blog URL: https://www.fourstarzz.com/post/how-to-create-a-brand-ambassador-program

How to Build a Brand Ambassador Program?

Recommendations from people who love your brand can be a strong marketing tool. Their messages resonate better with an audience thattrusts words from influencers more than they believe brands.

How Do You Craft a Brand Ambassador Program?

The following are the steps to follow:

1. Set Goals

The goals will help you determine your brand, what you want to achieve, and your expectations. They will help you craft an ambassador program that zeroes in on KPIs with attainable, specific, realistic, measurable, and timely goals.

2. Determine Qualities That Make for Good Ambassadors

What kind of ambassador will help you reach your goals?

Are these people who have posted about their love for the brand several times, or product enthusiasts?

Do you prefer authorities in that niche or those whose target audience matches yours?

3. Find the Ambassadors and Reach Out

Start by looking for people always posting about your brand on social media. Use social media listening tools likeAgorapulse andKeyhole to make this process easier.

Once you’ve found them, reach out.

Ask why they love your brand and whether they would love a collaboration. Finding out why ensures you only work with people who are genuinely passionate about your brand.

4. Get into an Agreement

Clearly define your expectations. These include the type of content, posting frequency, platforms they should use, and others. Help them understand your brand goals and establish clear lines of communication. The ambassadors then sign a contract defining expectations, goals, and forms of compensation.

5. Measure

Track if the ambassador meets your expectations and their effectiveness in achieving your goals.

As you can see, you start with defining your goals, finding ambassadors, and setting up rules to govern your relationship. You should also measure your ambassador’s efforts to see if they help you achieve your goals.