One issue of Books+Publishing

One issue of Books+Publishing

Based on the instructions provided for this task, the issue selected is marketing. When writing a book and publishing it, marketing should always preoccupy the minds of authors and publishers. For a book to be known out there, it must be marketed. Books that are appropriately marketed are likely to attract considerable sales to the benefit of the authors and publishers. The contemporary publishing industry is competitive, and publishers are becoming more concerned with marketing. The reader can only know a book, depending on how it has been marketed. Books that are adequately marketed, especially on social media, are likely to become favorites among readers across the globe. Today, authors and publishers depend on online platforms to sell their books. This is to insinuate that there must be an organized marketing strategy for the book to reach global consumers and attract them.

It is no doubt that publishers are worried continuously about book marketing. It is the marketing of books that keeps them in business, and authors will only publish their books with publishers they are sure will make their book saleable in this competitive environment. It is vital that before a publisher accepts to publish a book and release it to marketing to consider some publishing principles. One fundamental principle is plagiarism, which involves taking another writer’s work without acknowledging them. Before any marketing decision is made, it is demanded that the publisher considers plagiarism. The reputation of a publisher can be destroyed by plagiarism, and this directly affects its marketing ability. According to Osman, books are more challenging items one would market and sell quickly (p.24). The author adds that publishers are leveraging the marketing tools offered to them by the internet to engage in online marketing of their books (p.25). Now the challenging nature of marketing, one mess that publishers should not make, is to publish a plagiarized book. Book readers are likely to discover that a book is plagiarized by reading its book reviews. If the claims of plagiarism emerge, it will be difficult to market such a book. Therefore, as much as the internet has provided publishers with a platform to market eBooks amid low demand for physical books, it is paramount to consider the quality of books marketed online. A book that is plagiarized has poor quality, and it will be difficult for a publisher to sell it because readers will build resistance to it.

Even as publishers are interested in making substantial book sales, they must question the quality of their products. A publisher can run several campaigns online to persuade online users to purchase a book. However, as long the quality is in doubt, it would be hard to market such a book. Therefore, by all means, publishers must consider some publishing principles such as authorship, the accuracy of reporting, reviewers’ roles, and duplicate publication to guarantee their book has quality. If these principles are considered, the book will have minimal mistakes that will dent the marketing efforts of the publishers. Trent, Lindsey, and Jakki note that branding is a significant component of a business strategy (p. 58). While marketing a book, a publisher is obligated to brand it and project it as the best product in the market. However, it will be futile efforts to brand a book whose quality has been brought into doubt. Essentially, the point is that as much as marketing is a core issue in publishing, the publishers should always be concerned about the quality of books they churn out on online platforms. If these principles of publishing are followed strictly, the publishers will publish high-quality books that will attract huge sales and book prizes.

In a nutshell, marketing was a critical issue that dominated Books+Publishing. Amid the proliferation of eBooks and increased competition among publishers online, some publishing companies are engaging marketing tools to promote their books. The reading culture is not so dominant in some communities, and publishers have developed a persuasive communication approach that will give people a reason to read a book. Nevertheless, with a challenging environment for book marketing, it is becoming necessary that publishers assess the quality of books they publish. With high-quality books, publishers can confidently engage in robust online marketing or run book marketing campaigns to make huge sales. When marketing is done correctly through excellent messaging, branding-building, persuasive communication, and vigorous promotional campaign, a publisher will most likely make sales. Thus, publishers should take seriously marketing for them to increase their online book sales.