Viral Marketing
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Viral marketing is a common word, especially in the current world where technology has dominated the market. There are several things addressed in this article. One of the topics discussed is viral marketing going to social media. The author is trying to show the impact of social media platform when it comes to the spread of information. One example given in the article is about the video that was uploaded by Procter and gambler in 2010 to promote their old spice brand. Surprisingly, within 30 seconds, the video had 23 million views (Kaplan & Haenlein, 2011). According to the authors, viral marketing is essential when it comes to creating awareness to the public because it has low budgets. The second thing addressed is the concept of word of mouth. This is the sharing of information about a product from the consumer to other colleagues and friends. This is a situation where an individual goes around talking to other people about a certain product that he/she has used. Word of mouth is known to influence the behaviour of the customers as compared to other marketing methods.
The author has discussed three conditions that need to be accomplished for viral marketing. One of those conditions is the messenger. This is a person or a platform that can be used to deliver the message. They can be the salespeople, market maven and social hubs (Kaplan & Haenlein, 2011). These are the platforms that can deliver messages to the public. The second condition is the message. In most cases, the message that is memorable and interesting is what attracts the consumers. Such messages have the capacity to dominate the viral market since every individual is interested. The last thing is the environment. This refers to the place where the message is delivered. Generally, there is much to learn about viral marketing from this article apart from these mentioned above. Don't use plagiarised sources.Get your custom essay just from $11/page
Reply- Daniel Owen
Hello Daniel, you have a very good starting paragraph where you have been able to talk about viral marketing in general. This shows that you read the article and went further to do more research on the topic. I love the fact that you were able to give your thought on this matter. You mentioned about videos, masses and viral. These are the primary words when it comes to the definition of viral marketing (Abebe et al., 2018). With this, it became easier for me to understand what the topic was all about. Additionally, you were able to mention word of mouth and to make it even more understandable, you gave examples of things that make word of mouth to be effective. The most interesting part of your work is in the last paragraph where you gave some remarks to the article. It is essential to give credit where it is due, and if something needs to be added, the author can be informed.
Reply-Angelica Veith
Hello Angelica, I kept reading your work because it made it easier for me to understand what viral marketing is all about. The first thing that got my eye is the fact that you gave a rough idea of what your work entailed and the source of your argument. When looking at your first paragraph, I strongly agree with you that viral marketing is the biggest way that companies can market their products. Technology has brought a lot of changes where most of the tasks are done using the internet. This way, marketing is made easier and very productive (Reichstein & Brusch, 2019). You also gave a good summary of what the article was all about by stating the six steps that were mentioned about viral marketing. The most interesting thing about your work is that you gave examples and mentioned about the CIVID-109. This is a current issue that the majority are getting to know more about it via social media.
References
Reichstein, T., & Brusch, I. (2019). The decision‐making process in viral marketing—A review and suggestions for further research. Psychology & Marketing, 36(11), 1062-1081.
Abebe, R., Adamic, L. A., & Kleinberg, J. (2018, April). Mitigating overexposure in viral marketing. In Thirty-Second AAAI Conference on Artificial Intelligence.
Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business horizons, 54(3), 253-263.