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During my presentation, I discussed several issues relating to the super dry company. Superdry is a company that has international recognition. The best way to acquire international dominance is by making the company a multi-domestic one. To achieve this strategy, the company needs first to localize the company strategy. This will, however, proceed without altering the company’s products or the brand image. Decision making will be decentralized so that decisions are made to suit the location of the company and different brands.
To achieve dominance, super dry will increase exporting the products to many countries since existing companies that deal with exports are limited to a few countries. Having numerous factories will reduce transportation costs and provide easy. Products made in Hain are organic and health –couscous hence should work with a healthy grocery as they target market. This will attract many consumers, thus giving Hain a competitive advantage. The grocery stores will promote Hains brand by stocking goods with Hains branding on them. This is a beneficial relationship between the two since Hain will sell their products, and the grocery store will attract more clients. I agree with nick to enable non-organic products to be produced by Hain as long as they maintain a profit. The company should maintain an international strategy but must focus on differentiation strategy, as Sam discussed.
I agree with the strategy as Superdry products are of high quality, and the prices are standardized, thus appealing to their target market. The company should consider a multi-domestic approach and pursue an international strategy. The products have a Japanese, American, and British influence, and if the multi-domestic plan is established, these countries can design the products to their customer’s needs. There will be able to establish stores in those locations and develop a marketing strategy with approval from the headquarters.