Sephora Direct

·         The organization, in this case, is working tirelessly to ensure that they are updated with the latest technology as well as stay on top with the newest technology. Sephora has worked over the years, and it has the best opportunity to remain and capture in the market by coming up with innovative brands.

·         The company also needs to ensure that they improve the website from time to time (Singh, 2012). The company can do this by enhancing the website regularly to be updated with the latest technology. They will ensure that the site uses quality technology that may not fail from time.

Sephora needs to ensure that the online activities it conducts are availing, visible, and available at all times, which will make the company prominent and known globally.

·         The company can also consider hiring brand ambassadors who will market the brand out there, which is critical for many organizations.

The company can also ensure that they contribute to the beauty talk site, which is one of the essential channels which the company will use to attract more customers.

·         It is also crucial to note that ULTA, which is one of the most significant competitors of Sephora, came up with an idea of introducing e-commerce. The company in that year made a significant milestone as they were able to gain and attract over six million customers. The bad thing is that the company did offer or have any mobile offering services.

The company can, therefore, consider coming up with an e-commerce service since they offer mobile services. It will contribute a lot as the company will attract more loyal customers.

·         The company’s most significant competitor is ULTA, and it is ever on the move as they are coming with new ideas on how they can improve their products. It has stores all over the United States, which are each as those of Sephora. It is, therefore, a threat the company faces since its production and sales will not be that high (Ofek & Wagonfeld, 2011).

The other thing to note is the fact that Macy’s, Nordstrom, and MAC cosmetics are significant competitors in this field, and they pose a great threat to the company.

·         The company also faces threats from other online stores, for example, amazon.com and beauty.com. They offer the same products as those of Sephora, and they pose a threat to the company. The company, in this case, can decide on better ways on how they can manage the threats. Sephora needs to change its marketing strategies, which may help them come up with better ideas of facing the threats.