Real Beauty Campaign
INTRODUCTION
Different people think about the concept of real beauty in different styles. Different thoughts accompany the meaning depending on the individual level of understanding. Some of the few norms that come to the ordinary mind include white, slim, tall, high cheekbones, etc. Its proven in countless studies and research, one of them being a video that went viral of young kids who got given the option to choose between two dolls, one being brown and the other being white, and decide which one they thought was prettier. It shocked the internet when it was discovered the majority preferred the white doll (Powell, 174). This experiment is proof that even the youngest minds have constructed the idea of beauty in society. Dove goes in detail to give knowledge on many areas where real beauty gets centralized by introducing a Real Beauty Campaign. Although this campaign started in the time back, Dove is still continuously revising the campaign according to the emerging issues in society.
Dove’s main focus of this campaign revolves around equal representation in all forms. Dove constructed a Real Beauty pledge, which consists of three rules: The first rule states that real everyday women will always be featured, never models. The second rule states that the women chosen to represent the campaign will get portrayed as their natural selves as opposed to digital distortion techniques such as Photoshop. Their third rule is to help instill confidence and build self-esteem amongst all women. Their mission is to educate women around the world and reassure all women that they are beautiful no matter what they look like (Kim, 39).
Similarly, the Real Beauty Campaign is propaganda because it displays many characteristics depending on individual personality. It is more pronounced in women compared to men. Real beauty is very deliberate and systemic with every campaign. In each of their messages, whether they are videos or posters, they highlight that everyone should use their products because they represent everyone. Real beauty has been very tactical in attempting to shape the perceptions of all consumers (White, 87). Because Real Beauty aims to encourage people to feel more comfortable in their skin, this leads to customers appreciating the brand while they feel the brand is displaying authenticity. it increases the likeliness of purchasing their products, and in others, it boosts attractiveness to the people near you.
DISCUSSIONS
Women in the current have turned out to be the flowers of the world. Everywhere today, the life to continue, there must be the inclusion of the female gender. Real beauties are steering the demand of many organizations and the institutions to include the women in most of their day to day activities. Its seen as the way of creating awareness and promoting business toward the achievements of the intended goals. For marketing also attractive images during publicity play an important role in the publicity domain. Many sectors have embarked on serious competition with an aim outdoing the other existing markets to stay as a monopolistic business in the market (Baskin, 137). Different adverts agencies have also come up with different styles of designing billboards. Most of the billboards nowadays are composed of beautiful ladies, and this has created an intense campaign and also competition among the beauty and therapy firms.
The increased rate of immorality in the world has get facilitated by real beauty, where women are the key players. Every lady is struggling to come up with different designs of the beautifying herself to outdo the existing models and win the eyes of the majority. It has also led to the fight to win the best amongst the men. since it the source of evil in society, there is a need to impart knowledge on minimizing this act because, to an extent, it is not reflecting the goodwill of the society (Feng, 201). Society norms and customs need to get maintained for them to get passed from one generation to another. Increased rate of artificial designs is, therefore, eroding the cultural foundations and also grooming traits that may end up dominating the entire world as time goes. Dove is stressing more on equality to all women despite skin color, height, and many other considerations. Although this is the best way to go, it is, therefore, challenging in the current world where different images portray different tastes and preferences.
In big cities, towns, and markets, beauty gets accompanied by the number of customers that will be available in such areas. This view has dominated since the past twenty years back. There are more ladies in towns and many other business places compared to men. The reason being ladies can attract the passersby more easily than men can do. To an extent, ladies are redesigning there natural color as a way of remaining competitive in their occupations. Increased number of beauty shops also has led to the evolutions of sophisticated designs that are more dangerous to the wellbeing of the person (Robson, 231). For example, the bleaching of the initial color, face piercing, and color application in different parts of the body are some of the samples also not forgetting the provocative designs of clothing and hairstyles. Different societies prohibit such beauties, and most of this group of women are living in towns where there are no limits for such behaviors. Tattoos on women got prohibited in most of the societies, and therefore women are supposed to maintain their natural creation rather than remodeling it
Small organizations like saloons, beauty therapy, and others like advertising agencies are promoting the propaganda of women in the beauty industries. Others like entertainment places and clubs are welcoming these issues of artificial beauty from women regardless of social prohibition. Media, on the other hand, is now employing model ladies to hijack the attention of the public (Feng, 239). All these organizations are not prohibiting the artificial acquired beauty. Therefore many women who are targeting such sectors for employment reasons can go ballistic while trying to outdo the others.
Different organizations have different types of objectives and the way they undertake there day to day activities. Some decision making is not negotiable, and they are part of the policies. For example, in media industries, the news presenters are supposed to be dressed in a manner that is attractive to the public at large. Apart from the natural beauty of such individuals, most of them have gone an extra step of applications of other types of decorative to appear relevant and attractive even to their bosses (Amaral, 198). For the beauty therapists and the salons’, the woman under the service will initiate different services that need to acquire, and then the owner values them. More innovation and inventions of different patterns and designs have managed to change the picture of the women on the entire world continent. The role of this organization is to maintain customers, and therefore any assigned tasks are done to perfections and satisfactions. For entertainment areas, women employed in such areas are, therefore, images of the public attractions, and this makes most of such organizations to select the best from the models around. Real beauty, therefore, is not factored in such sectors.
Dove’s emphasis on real beauty is thereby targeting the general public and also institutions together with aims of reclaiming natural beauty as a means of reputation on oneself. For example, considering the medicine occupations, the workers there don’t need a lot makes ups to remain relevant. The work they are undertaking remains relevant as long as the life of the second gets catered. The man is trying to eliminate this culture of women models and remain with the essential features that will now get used to identifying the person without considerations of the acquired domains. In other aspects, like claims that one is beautiful up to a certain size is also part of the dove theories (Taylor, 212). Many ladies are not impressed with the size of the natural body, and therefore they are engaging in other malpractices of injections to boost the sizes. In the entire world at large, about 2% of women can prove themselves to be beautiful nature, and the other 98% will rely on artificial applicants to improve their beauty. Natural Beauty, according to Dove, should be seen as source confidence in the creation and thereby not only women even other creations needs to appreciate gift (Taylor, 45).
In the media industries of today, the techniques that get used in beauty propaganda is forcing the audience to outgo the natural beauty. For example, when one involves sin a motion through the media networks, the image of the person is taken end displayed for the future and for the public to refer. The same act gets developed in videos where the musician or even video owner displays the images of the participants. The beauty here is figured as the top considerations to claim the market and also to earn popularity. Another stereotype is coming up with different styles like changing the color of the target people or the group to create different perceptions from the public. Due to the continued urge of advertising and marketing strategies in business, different makeups have evolved that have flooded the market places.
To some extent, now it is approaching the time when the long time foregone strategies will come to get in the market. For example, the use of wrinkled and aged people to do advertising. To some extent, this campaign starts to dominate because most of the current generation is not familiar with it. An increasing number of people migrating to the urban areas will soon erode the beauty industries because it has dominated for a long time, and now the analog tactics are welcoming more attraction (Aguilar, 156). Evolution of the vampire movies was positively by most of the fans despite displaying the ugly images of human beings. It continued to get publicity from media, and this gets seen as the campaign to rule out makeups as the way out.
In society, some of the cultural norms and beliefs get perceived differently, especially when they get practiced against the context. For the ladies who left the community a long time ago when the skin color was black, it attracts fear when she comes back with white skin. It will also raise negative issues on her like being linked to prostitution and other immoral behaviors. Watching horror movies can also create propaganda regarding the existence of such people. Most of the women never make well-reputed in society. Therefore Dove is fighting to restore the natural wellbeing of a person as the key traits to identifications and also a presentation to the entire world (Barak, 97.
In most spears, propaganda can create different perceptions from the society that is accessible to it. The community here can include individuals, groups of people, or even the entire world, especially when it takes an online format. Considering the online platforms where ladies are watched naked and others involving in pornographic videos, it creates a bad reception to some group. On the other side, the youths get impressed by login into such videos.
Dove is emphasizing on installation for a positive social reputation and the entire world at large. Since different people perceive events differently, it is therefore vital to ensure that some propaganda is not driving in immoral images to the public.
To date, it is now clear that the women images and video designs are mostly employed in most of the marketing advertisements. These models are seen as the only ones that can attract large number of customers in the industrial markets. The campaign for this images are still dominated through the media and other online platforms. Many of the entertainment units are also using women in ways like dancing, serving the attendants and also to some extent of satisfying the conjugal rights (Kim, 143). The struggle of different authors to emphasize on the natural beauty may never be realized due to the increasing rate of demand for the women in different occupations that factors in the level of beauty makeups to venture in the limited opportunities available. It has to extend gone viral to some women especially in the mode of dressing that is being worn especially in the large towns.
CONCLUSION
The Dove campaign on the real beauty is a challenge in the current technology world. Due to the increasing growth of the technology and the modern educations it will therefore be very hard to get it adopt his idea (Powell, 75). The rate at which the world is advancing is therefore a mean of concern to the governing bodies and agencies. If the issue is not regulated then it will come a time when the important community norms will get eroded completely. Evolutions of the online platform has therefore hiked the process and the eager to venture in business world has on the other hand continue to groom the activities. Women on the other hand together other men of similar type are supposed to embark on serious campaign on behavior control to restore or even outdo some of the extreme make ups. Government on the other hand should chip in and regulate the activities especially the ones concerning the ladies make ups.
Work cited
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