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Persona

“The need for cognition.” Journal of personality and social psychology

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Question 6

Cacioppo, John T., and Richard E. Petty. “The need for cognition.” Journal of personality and social psychology 42.1 (1982): 116

  • .Hypothesis testing
  • Linear regression analysis,
  • ANOVA (analysis of variance)
  • Pearson correlation.

Article on Judgment About Chance.

  • Mean
  • Mode
  • Range
  • Variance
  • Standard deviation

Question 7

A financial auditor prepares financial reports for a large organization and even government departments. An auditor will need to have a high need for cognition for them to increase the confidence level of the financial statements that they make. They need to detect potential fraud, assessment of risk if they make mistakes during the preparation of financial documents, bias, and the business risk involved. They are also required to offer expert opinions on what should be done in a firm. In order to make the correct judgment, auditors need to use the need for cognition.

Individuals who possess a high need for cognition enjoy their thinking and also tend to think about their own thoughts, which is known as meta-cognition (Johansen and Magda 6). This leads to a high level of confidence in their thoughts. The self-evaluate themselves before making any judgment, and they use thoughts that they consider wise to make these judgments.

The presence of certain emotions, such as happiness, sadness, and anger, influences decision making. Individuals with a high need for cognition engage in correcting their decision when they are aware of their emotional state as compared to those with low cognitive effort who show biasness in decision making.

 

 

 

 

 

 

 

 

Cacioppo, John T., and Richard E. Petty. “The need for cognition.” Journal of personality and social psychology 42.1 (1982): 116

Johansen, Mark K., and Magda Osman. “Coincidence judgment in causal reasoning: How coincidental is this?.” Cognitive Psychology 120 (2020): 101290.

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