Agenda setting, framing and uses

Agenda setting, framing and uses

I use my laptop to access the media. I use it to access my favorite public broadcasting service shows, mostly, TED Talks. The first thing that comes to my mind when I am idling is to download at least one series of TED Talks by any speaker. These programs give my laptop the right-of-way among my belongings because it is the best route to get to the roots of my goals.

TED Talks influence how I live, how I carry out my daily activities, and how I relate to individuals in my neighborhood. A high percentage of everything that I do and how I react to my stimuli is an influence of TED Talks. It happens because I am exposed to its effects most of the time, and it shapes my cultural values more. These programs make me look up to most of its speakers like Brittany Packnett, who gave a speech about confidence. It was all drawn in her face, her dressing, and how she addressed the topic, “Confidence.” TED Talks addresses so many issues like, “how leaders inspire action,” “The power of vulnerability,” “What makes a good life,” ” The happy secret to better work,” “Depression, the secret we share,” and “10 ways to have a better conversation”. The speakers of these topics have different origins, cultures, age-groups, and races with different cultural norms. These talks captivate the mind and influence my judgement; Agenda setting and framing best explains this effect. I am lucky it is shaping me to where I want to be, and they help me to steer towards my goals (Weaver, 2007).

Most of my friends watch public broadcasting shows. Some use it for local and international news, art and music, to view other movies for entertainment, food recipes, and other shows that PBS provides. Some, especially my close friends, enjoy TED Talks, and most of the time, we disagree on the topics of discussion, especially on issues about the roles of women in the society and talks about various ethnic minorities such as black Americans. Active audience theory is essential in an explanation of our disagreements. It argues that the audience may not have similar opinions about what media offers because of different perceptions, backgrounds, and their use of the digital sphere. Media gives us what to think about and how to think about them. However, the audience can judge according to their understandings and challenge the ideas as well. This reason therefore challenges the theories of agenda-setting and framing, which assumes that the public perceives issues as presented by the media (Berger & Freeman, 2011).

The media tells me that I can. It tells me that I have equal opportunities to succeed as every other person in the society. It tells me that my ability to accomplish my goals and be where I dream is independent of my physical appearance or gender. It has nothing to do with my financial capabilities or the community’s opinion. It encourages me to keep going, to set the standards even higher, and never to stop hoping. The media assures me that as long as I live and dream, I can do better and gain more than my goals. It encourages me that with confidence, I can solve every challenge that life throws at me, and I can be what I dream. Media is just an inspiration to me. I downloaded the talk by Brittany Packnett about confidence. Every time I am free stressed or in a relaxing mood, I watch it. This talk is my favorite, and it consoles my spirit that, for sure, I shall win.

Media proves equity to me. It represents all races, age groups, sexual orientations, political beliefs, gender, and so on. For example, TED Talks incorporate all these groups of persons by giving opportunities, even if not equal, for every group in society. Most speakers are white males, but women, whites, blacks, and Asians also have chances to express their ideas about what they feel about their ethnic groups and community at large. Children also give talks, for example, “A 12-year-old app developer”. Media gives freedom to everyone in society to express their opinions by liking, disliking, and commenting. These people can be leaders, scientists, activists, educators, artists, engineers, and so on. They have the power to be anything as long as they dream it (Schwemmer & Jungkunz, 2019).

References

Weaver, D. (2007). Thoughts on Agenda Setting, Framing, and Priming. Journal Of Communication, 57(1), 142-147. doi: 10.1111/j.1460-2466.2006.00333.x

Freeman, M., & Berger, L. (2011). The issue of the relevance of agenda-setting theory to the online community. Meta-communicate, 1(1).

Zurovec, O., Vedeld, P., & Sitaula, B. (2015). Agricultural Sector of Bosnia and Herzegovina and Climate Change—Challenges and Opportunities. Agriculture, 5(2), 245-266. doi: 10.3390/agriculture5020245