Airbnb company

Airbnb company

Airbnb has an excellent sales philosophy based on business to the customer that has enabled it to stay on top. The company has been able to maintain approximately 160 million users. The company gives customers 100% priority. The management in the company is aware there will be no product if there are no customers. Therefore, the customer is the primary determinant of the brand in an organization. The company offers online services to customers and enable the customers can make booking from their home places. The site contains private homeowners and other members. The company deals directly with customers by ensuring that they can rent rooms and hotels on their website. The company vales the priority of customers by offering space for the host.

The main aim is to provide and provide the customer with an experience that will enable them to keep using their services. The company offers appropriate and ample places to eat. There is room for expansion of services provided by the company. The customer remains to be at the heart of the company. Airbnb does not possess all the properties by itself. The company offers a platform that enables the customer to make a promotion of meals and properties like books. The company believes that customers should tell their story to other people on their behalf. Therefore, the company makes sure that they have the best relationship with customers. The company had dedicated a section that indicated as “Stories from Airbnb community.” The site is used to offer imagery and snapshot of the company to hosts. It means that the guest gets most of the information about the company from the Airbnb section.

The company uses the ‘Belong Anywhere” strategy to raise a high among of cash to employees. For instance, the company has employed the strategy before to raise more than $1 million for refugees. The activity is conducted through official websites of UNHCR in the USA. The vital part of the strategic positioning and allowing customers to take the central position of the brand in effect. In the process, the customers become the brand to the company. It makes an essential part of the Airbnb strategy. The strategy works in the company because it allows customers to develop a strong affiliation with its brand. The procedure also helps consumers to overcome some of the most significant pain points, especially when using services like this. The customer can have a glance at people around them and learn how to have the best experience while with them, and stories will provide answers. The company demonstrates values for the customer through their regular updates on their YouTube channel. The company makes sure that the site is fed with new updates, reviews, profiles, and videos. The company introduced an old fashioned magazine. The old print magazine allows the subscriber to view the whole world from a local lens. Therefore, the company has been entirely developed in the storytelling of customers. Business to customers helps the company to focus on its customers since they are the primary determinant of their brand. Additionally, the company gets a chance to have the full loyalty of customers because they have a well-developed brand. The other tactic used by the company is the provision of indirect discounts. The company also offers gifts to customers since it has developed to be a global rental and experience program. Besides, the company has a loyalty program where it provides badges to customer that receives positive feedback.

Part 2

Adobe is a business to business company that uses its distinct tools to make sure that the next marketing generation is empowered. The company is mainly concerned with improving its services to fit the need of various companies. For instance, the company launched a digital market that will be a new cloud experience. The invention aims to bring together digital business into one platform. It means that the company works to ensure that various digital companies are operating under one roof. The actions of the company have an element of pure marketing. It makes a lot of sense for the company to bring together multiple digital clouds like marketing, creative, document, advertising, and analytics to a single platform. According to information that was released by the company, the new strategy will help in the coordination of existing pieces. The company will be able to offer a mechanism of incorporation to other companies that rely on its digital platform. Various businesses will be able to adopt acquisitions to build a unified system.

The philosophy states that bringing together different products is a form of refactoring that helps in leveraging typical content, data, analytics, and other services that are needed in the company. Therefore, all the strategies and techniques of Adobe are grounded on the unification of many digital companies. All the transformation makes part of the Adobe platform cloud experience. The action helps the company to handle broad integration activities based on agility, innovativeness, and the commonality of the services. The company has allocated various sections and programs responsible for collecting information from different digital platforms. For example, cloud analytics is responsible for the collection and processing of data from different clouds. The other tactic used by Adobe is the unitization of in house artificial intelligence technology. The main aim of this technique is to help in the facilitation of sharing data across the newly developed platform. The primary technology system that I used by Adobe is called Sensei. The technology is used by the company to extract information on product marketing concerning various businesses.

The system also generated, build, and distribute information to multiple companies. The company works to make certain other business activities operating on its platform are given the best artificial intelligence models during its operation. The company has a philosophy to imbed the finding into different applications. Therefore, the company can operate digitally with the help of other businesses. The company has also introduced a new model to the platform, referred to as Advertising Cloud. The development of the tools was to ensure that the company is providing a highly elegant and modern way of accessing adverts. The technology will help companies to purchase and offer excellent services at the right time to consumers. Therefore, Adobe utilizes business to business as a complex to boost its selling activities. The company makes sure that digital companies are operating on one platform to enhance marketing activities. The primary selling strategy used by the company is the introduction of high technology models to its platform. Businesses operating under the platform will then give recommendations to other companies to adopt the services of the company. Technological campaigns of the company provide enterprises for insight of various touchpoints. Businesses can gain a complete picture of the company based on their activities. Increased competitiveness helps the company to increase productivity to its customers through multiple businesses.