American Airlines and Delta airlines
Introduction
American Airlines and Delta airlines are essential in the US as their goals and objectives aim in achieving success in customer satisfaction.
Importance Of The Firms
American airlines combine three essential features that are very important in connecting us and the entire world. They have non-stop flights which include; from Belanguru to the US, India to Seattle and American airlines to India (Forty, 1997). It has been the first airline ever to launch these features which have helped to improve customer satisfaction. American Airlines is one of the biggest airlines in the US and serves a broad market in the US and other parts of the world. They have enormous use of technology in the company to ensure effectiveness in customer service and experience. Don't use plagiarised sources.Get your custom essay just from $11/page
Delta airlines have excellence in all activities from operational performance to workplace culture and passenger experience to customer satisfaction in services rendered. It also the airline which gives employees the best experience and comfort at the workplace, which include medical insurance plan covering dental and vision (Jeffrey H. Dyer et al.,). Delta tickets are now more comfortable than any other airline through its website; Deltacom, which enhances the customer experience by expressing numerous information.
Firms Business Strategies
American Airline is determined to have world-class service, cost and revenue initiatives, a focus on its team and innovative thinking. Through accomplishing these objectives, they will ensure the health and a competitive environment in the long run.
Delta airlines primary strategy is to own a fuel refinery which will protect them from price spike (SRINIVASAN, 2014). Other key business strategies include; low-denationalization of labour industry-leading customer service, vertical integration, and purchasing used aircraft to renovate and save on the cost of busing new ones.
Conclusion
American and Delta airlines in achieving full customer satisfaction which is the critical role in every business. They aim to the provision of a diversity of destinations and offering cost-effective prices.
References
Forty, S. (1997). American Airlines. Vergennes, VT: Plymouth Press.
By Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
SRINIVASAN, R. (2014). STRATEGIC MANAGEMENT: The Indian context. Place of publication not identified: PRENTICE-HALL OF INDIA.