analysis of several advertisement and identification of the various forms of persuasion incorporated
Advertisement is a form of art that uses different appeals to persuade the intended audience. Advertisements may be in the form of ethos, tapping into intellectual appeal. Other forms of advertisements include pathos which taps into emotional appeal and logos, which taps into logical reasoning and is factual based. Below is an analysis of several advertisement and identification of the various forms of persuasion incorporated.
Enfagrow
Enfagrow’s advertisement takes the form of a logos based advertisement. Enfagrow is an enhanced formula for toddlers with the target market for the product being parents to young toddlers. Toddlers are normally at a critical stage in their development and need special attention. Parents are aware of this and try as much as possible to provide their young children with products that are beneficial. The advertisements is based on these facts and thus the key focus for the commercial is the nutritional value children gain by using the product. The highlighted benefits are presence of antioxidants to support the immune system, presence of omega valuable to brain development and the presence of nutrients for healthy product.
Delsym
Desym’s advertisement takes the form of an ethos based advertisement. The product is meant for healthcare treatment. Healthcare is a sensitive area and most people seek recommendation from professionals since no one wants to gamble with their life. Banking on the sensitivity of the industry, the advertisement has an ethos-based appeal. The advertisement has a portion stating that Delsym is a number one pharmacist recommended cough syrup. This part enhances the credibility of the product with the recommendation from pharmacists as the number one cough syrup. This recommendation is the selling point of the product as it appeals to people to use the syrup as it is recommended by pharmacists.
Stand up to cancer
The Stand up to cancer advertisement takes the form of a pathos advertisement. The advertisement has an emotional appeal and focuses on empathy. The advertisement talks about family which is a sensitive subject that triggers an emotional response. The Cancer Ambassador, Sonequa Martin, who is the face of the campaign talks about her mother’s experience and how she wanted to find a solution to her mother’s cancer ailment. This communicates that she understand how one may feel seeing a relative in pain. Tapping on empathy, the advertisement has a good chance of convincing people to join her campaign and create awareness. Additionally, the clinical trial described in the advertisement fosters hope which also proves the campaign takes a pathos form.