Apple Inc. iPhone marketing
Q 1. In this assignment, I chose to analyze the Apple Company and focus on the iPhone product line. It is a multinational company in America dealing with electronics, including personal computers, iPad, iPhone television, and digital watches. The company designs and sells highly ranked electronics and online services. The most significant and most trending product line of the company is that of the iPhone. With the technology dynamics, the iPhone brand comes in the most current updated version to offer the best service for the uses. Being among the top fortune companies, Apple uses strategic marketing approaches alongside other promotional strategies in line with consumer needs (Mroz, 2016).
Every company that wishes to compete successfully in the current market has no excuse for not investing in marketing. Apple is one of the company’s marketing its products extensively to reach consumers all over the world. In an attempt to utilize the best marketing capabilities, the company applies the market segmentation approach—consumers of iPhone range from young generations to older adults. The bases for segmenting the market include age, social class, and dynamics of life. As a result, the company’s market has been appropriately segmented to attain full customer satisfaction. The standard type of segmentation applied by the Apple Company is demographic. Demographic segmentation based on the customer’s occupation, age, and lifecycle (Weinstein et al. 2016). At the rise of generational gaps, the company has taken that as an advantage to provide different products and services that fit different groups of consumers (Mroz, 2016). Don't use plagiarised sources.Get your custom essay just from $11/page
The company understands the diversities of its customers ranging from financial status to age and preferences. For that reason, the iPhone comes in various sizes, at different prices to serve every customer. It does not matter how much you earn; Apple is a lifestyle brand that satisfies all classes of people. The iPhone comes in different model packs of small, medium to large sizes to fit every customer’s choice. The young generation is more active on social media and love fun. Apple has taken it further to design the iPhone with more graphic features. Professionals need advanced iPhone that is compatible with different software applications. As a result, Apple iPhone satisfies customers from diverse fields, including students, professionals, business people, and overall customer needs. The company makes all customer technology solutions at the point of need. Identifying a customer persona is critical for every company to avoid costly mistakes. For apple, the company keeps track of consumer needs changes. For instance, the iPhone is updated to the latest version to provide the most current technology solutions, with the newest version being iphone11 pro, a year old right now (Pujari et al. 2020). The products are lifestyle focused in that the company keeps in touch with the dynamics of customer needs and changes in technology advancements.
Q 2. Over the years, Apple has grown into the most preferred company, especially for iPhone. It is not an offense to say that the products market themselves. Every product of the company is too attractive for anyone to avoid buying. The iPhone comes in the most beautiful model that pleases and attracts customers. An added advantage of buying the Apple iPhone includes the convenience of delivery. Apple has developed apps and sites that could help customers buy goods and get them delivered to their residential areas. This approach not only cuts transportation costs but also incites the customers into buying. The Apple phones come with a year-warrant to cater for any effects. It gives assurance of quality products. The company outsources the manufacturing services from highly ranked countries. The number one reason for outsourcing is to offer high-quality products to consumers.
Companies have different motives when it comes to outsourcing. Contrary to other companies who outsource to cut costs, Apple Company value quality assurance. This attribute has made apple phones outstand above their competitive phones. There is much cost in maintaining a low-quality product than buying an expensive but long-lasting product. That is why Apple remains a giant company in the technology industry. Another attribute of the iPhone that makes it outstanding is the compatibility of the product with other accessories. For professionals, it is easier to use the apple phone at your workplace without causing malfunctions or costly delays. The convenience of accessing the iPhone also adds to the market growth for the product line. The availability of Apple products makes them favorable to most consumers. The company, as a multinational, has branches in most countries in the world, owning at least 506 stores. It means that as a customer, you don’t have to order the product overseas, as it is available at need.
Q 3. Using smartphones could be the biggest challenge, especially for first-time consumers. However, using the iPhone has never been a challenge to the consumers as they come with an updated user manual to guide on how to use the device. In addition to that, the seller takes upon the responsibility to install features according to the customer’s specifications. They also do settings and adjustments for the customers. However, in the event of installing and setting the devices, breakdown or malfunction might occur, although the probability is very minimal. The company has set up a compensation strategy in the form of a warrant that is given in line with the company’s policy.
Q 4. As per the branding practices, the name of your brand must follow some specific order for a successful launch. Apple branding is one of the most favored in the industry. The title follows simplicity. Research shows that apple means something good. It is excellent as the products and services offered don’t disappoint. In line with product lines, the iPhone remains the pillar of Apple Company as it has developed to be a product of choice for most consumers.
References
Mroz, R. (2016). App-Marketing für iPhone und Android: Planung, Konzeption, Vermarktung von Apps im Mobile Business. MITP-Verlags GmbH & Co. KG. Pujari, A., Behera, A. K., Agarwal, D., Sihota, R., & Dada, T. (2020). A New Technique of iPhone 11 Pro Max Smartphone Aided Angle Video and Standstill Image Documentation. Journal of glaucoma.
Weinstein, A., & Winston, W. (2016). Defining your market: winning strategies for high- tech, industrial, and service firms. Routledge.