Apple’s iGlass

Introduction

Apple’s Committee on Sustainability had previously sought to examine whether Terrapin’s students would exclusively opt to use Apple’s iGlass instead of the conventional eyeglasses such as Google and Zenni glasses. In response to this request, this report seeks to determine the feasibility of this program that eventually might also include the surrounding city residents. By considering the interest of the students, cost, and environmental impacts, this analysis endeavors to establish whether adoption of iGlass would be useful, environmentally friendly, and profitable for the company.

Background Information

iGlass is a new technology that is generic and ultra-affordable. The products provide high-image quality and can be used in giant screens for 3D display (Diaz, 2019). The technology has wide application across many sectors, including entertainment, medication, education, and gaming. Specifically, the eyewear synchronizes with the user’s iPhone to display things such as emails, texts, games, and maps (Diaz, 2019). From a media content view, iGlass can play both 2D and 3D video files on the PC or phone (Watson et al., 2019). Moreover, iGlass is lightweight and transparent. This means that you can see a darkened environment. Thus, it is safe and suitable for use in public places with privacy protection (Painter, 2017). Lastly, the device’s parts are reusable, and hence it is eco-friendly.

In comparison with Google glass (major rival device), iGlass is a dual eye and hence 2D/3D capable glass. In contrast, Google glass is a 2D capable glass. Next, iGlass uses axis imaging system to produce high-quality giant-size images while Google glass uses a prism to produce images that are much smaller when compared to the former, and primarily for information assistant purpose (Painter, 2017). Also, iGlass aims at improving IMAX theater experience while Google glasses target information to add to users, such as time and email reminders (Diaz, 2019). Thus, iGlass has better features than Google glass, a reason why it is more priced compared to rival products.

Students in colleges and universities comprise of individuals who are most technologically skilled. iGlass would provide students with much-needed features to facilitate their learning. Also, they can use the devices for entertainment, which is an integral element of their campus life. Moreover, the devices are eco-friendly since they do not pollute the environment.

Project Plan

The proposal contains four major components;

Firstly, Apple’s Committee on Sustainability will endeavor to establish two Apple store shops. One will be based within Terrapin’s University, while the other one will be located strategically be located in an area where the student population is high in the city.

Secondly, the company will stock the stores with iGlasses as well as accessories. A preliminary feasibility study will be conducted to ascertain the minimum number of gadgets to stock to satisfy initial customers.

Thirdly, create awareness of the iGlass through engaging in a rigorous advertisement campaign. The new program will be presented as a viable option for students and residents of Terrapin city. Advertisements targeting potential cyclists will be made in local newspapers, campus newspaper (the Tortoise), on billboards, on Transit buses within the city, and local websites.

Finally, a mobile application program will be created to connects customers with the nearest Apple store shop. The functionalities of the mobile app will be to order new iGlass, locate nearby Apple stores, and provide purchase history.

References

Diaz, J. (2019). Apple Glasses: Release Date, Price, Specs, Leaks, and More. Retrieved from https://www.hercampus.com/school/ufl/5-things-happened-when-i-became-vegetarian

Painter, L. (2017). Apple AR glasses release date rumors, features & patent news. Retrieved from https://www.macworld.co.uk/news/apple/ar-glasses-3601447/

Watson, R. D., Shaw, D. J., BATTA, G. A. G., Chandramohan, C. A., Burns, G. R., & Byer, B. H. (2019). U.S. Patent No. 10,219,062. Washington, DC: U.S. Patent and Trademark Office.