assume that you are a management trainee of CX. You are writing up a proposal to CEO to recommend implementation of Total Quality Management (TQM) across the company to improve quality performance.
Contents: Cathay Pacific Airways (CX) was awarded the “Airline of the Year” by Skytrax in 2014 but subsequently it keeps dropping since 2015 (ranked the 3rd place) and even dropped out of the top 3 positions of airlines since 2016 till now. 1. In your own words, discuss the 5 principles of Total Quality Management (TQM) and how they affect quality performance of a company: a. Management’s commitment (leadership) b. Focus on the customer and the employee c. Focus on facts d. Continuous improvements (KAIZEN) e. Everybody’s participation 2. Based on Skytrax ratings and comments from passengers, and other available sources, evaluate the quality performance of CX in accordance with relevant Total Quality Management (TQM) principles. 3. Illustrate your implementation plan of Total Quality Management (TQM) for CX.[unique_solution]
assume that you are a management trainee of CX. You are writing up a proposal to CEO to recommend implementation of Total Quality Management (TQM) across the company to improve quality performance.
Contents: Cathay Pacific Airways (CX) was awarded the “Airline of the Year” by Skytrax in 2014 but subsequently it keeps dropping since 2015 (ranked the 3rd place) and even dropped out of the top 3 positions of airlines since 2016 till now. 1. In your own words, discuss the 5 principles of Total Quality Management (TQM) and how they affect quality performance of a company: a. Management’s commitment (leadership) b. Focus on the customer and the employee c. Focus on facts d. Continuous improvements (KAIZEN) e. Everybody’s participation 2. Based on Skytrax ratings and comments from passengers, and other available sources, evaluate the quality performance of CX in accordance with relevant Total Quality Management (TQM) principles. 3. Illustrate your implementation plan of Total Quality Management (TQM) for CX.