Brand Designing

Brand Designing

Introduction

Brand building is beyond having a good name and an attractive logo. Any company looking to secure a place in the market have to invest in product design. Product design is the process through which a company imagines, creates, and modify its products to fit the needs of a target market. Product design is essential in a brand-building because it attracts customers. It gives the customers reasons to forego the competitors’ products and choose the company’s products. Product design has focused on the features, functionality, reliability, simplification, standardization, quality and cost of the product.

Importance of product design

The first thing that a customer sees when they look at a product is the packaging. Some products may be of good quality, but their packaging is not attractive to the customer. Other customers look at the convenience of the package. For instance, customers who practice sustainability will prefer products whose packages can be recycled. Customers are also attracted by the external features of the product, i.e., the look of the product. Therefore, it is important that a company ensured that both the packaging and features of the product is attractive, and customers want to purchase the product by just seeing them. Apple Inc. has acknowledged the importance of elegant packaging. Its products come in clean white packaging that is eye-grabbing. Each element accessory is elegantly presented and packaged to give a customer a sensory experience as they package their products. The features of Apple products are also to die for. The products come in different sizes to fit the preferences of the customers..

Another element that boosted Apple’s sales of products is product functionality. Apple designs its products to fit the preferences of every customer. Apple offers features such as iTunes, apple pay, water resistance features, strict security measures, and quality cameras. Apple also sells products like apple watch, which is used to track fitness, can be used to message and call. It also sells smart home accessories run by virtual assistants Siri that uses voice queries to perform actions. These features have enabled apple to stand out from its competitors.

Product designs focus on developing a high quality product that, eats and even exceeds customers preferences. A company has to ensure that the quality of products is high and worthy of the price being charged. Apple products are definitely of high quality and high standards too such that the customers do not mind to invest in the product. The quality of apple enables it to beat the competition out of android phones regardless of android products being priced lowly.  Apple has also ensured that its products can easily be maintained. For instance, it offers warranties for its products and also, the accessories are available in all apple shops.

Conclusion

Apple company has taken product design quite seriously, and this explains why it is highly preferred by customers. Its features and quality of products have helped the company to build a brand that is famous and reputable for satisfying customers’ needs. Brand building is supplemented by the product designing to greater heights because even if the company has a good logo and name, in the long run, customers will still have to weigh what the company is offering.