Brand Positioning In the Competitive Market

Brand Positioning In the Competitive Market

            Getting the lemonade product to the outside market leads to the mission and vision to provide unique lemonade tastes and foster vibrant development in the food and beverage industry, respectively. Notably, the stakeholders can get included in decision making. Research in countries and social media advertising and customer understanding will motivate the achievement of mission and vision for the lemonade product.

Who Are They?

The organization is privately owned and is located in the US. The ownership of the company is shared among two brothers who aim at bringing change in the food and beverage industry. The company has a board of governors who overlook the management headed by the CEO. With three hundred employees in the US, the company seeks to extend its operations to the global market. The management, employees, and other stakeholders will be essential when it comes to promoting the growth spectrum for the company. Efforts will be made to ensure that the company consolidates its human resources through efficient communication for efficiency.

Industry of Operation

They make beverages and target the niche of finding those which go well with meals and parties. There exists a niche in the beverage market, especially for lemonades that can yield potential development for the company. Afonso & Hazin (2015) state that the company’s partners can use it to reach potential customers. Understanding the target nations will be essential in the process. Discussions would be made with stakeholders in the food and beverage industry on the appropriate pricing of the product. The pricing should be sustainable and affordable to night clubs, restaurants, and the largest supermarkets. This will promote discussions concerning distribution channels. With the target market being families and night club businesses, appealing to all potential customers will be vital when it comes to advertising.

Mission and Values

The mission of the company is to introduce unique lemonade tastes that will appeal to potential customers and build beautiful moments. The unique tastes will ensure that the business enters the market efficiently and maximize its opportunities. Bringing a specific taste will enable the brand to gain a foothold among its customers, which will help differentiate from other products. The vision looks into changing the food and beverage industry by promoting lemonade and different tastes in a way that reflects real human spirits. This will include doing some research that can be used to improve the taste of lemonade. Additionally, aspects including nutritional additives on the lemonade will be considered to ensure holistic benefits in societies where the company will work.

Differentiation from other Organizations

The organization will be different from others because it will leverage customer feedback on the products for development. This will help it to create products that will appeal to customer expectations rather than company management. The business can expand to the global market through social media advertising and research on specific market requirements. Social media advertising proves critical because it will allow businesses to expose themselves to the world (Appel, Grewal, Hadi & Stephen, 2019). Allowing a customer motivated approach, and using social media for targeted advertising will yield better outcomes.

Conclusion

In conclusion, the privately-owned business seeking to sell lemonades, and it targets the global market hence the need to leverage on social media advertising and research on country markets. The mission of the company is to bring unique tastes within lemonades and utilize customer feedback toward the product to foster development. That said, stakeholders will help to understand the product, including pricing.

References

Afonso, A. S. & Hazin, F. H. V. (2015). Vertical Movement patterns and ontogenetic niche expansion in the tiger shark, galeocerdo cuvier. PLOS ONE. Retrieved from doi.org/10.1371/journal.pone.0116720

Appel, G., Grewal, L., Hadi, R. & Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48, pp. 79-95.