case study about new products that the ACME company wants to launch

case study about new products that the ACME company wants to launch

Subject

The case study is about new products that the ACME company wants to launch. The aim is to redesign all its products based on WiMAX. The products will be more competitive because they will provide higher data throughout expandability and compatibility hence allowing for easier adoption of customer decisions. However, the organization encounters significant issues that hinder the successful completion of the project.

Key Problems

One problem is the failure to involve employees in decision making. Another issue is the lack of a precise specification of the income, cost target, and volume of the project leading to diverse, confusing ideas. Besides, there is a lack of upfront planning, and the team does not hold face to face meetings.

Reasons for the Existence of the Problem

The reason the level of employee engagement is low is that the CEO does not let anyone participate in the process. Instead, he dictates the activities of the company without listening to the ideas of other people. Therefore, the CEO decides the direction that the company will take even where some decisions are not correct. Lack of precise specifications results from inadequate research about the most effective ways to launch the product and its marketing situation. Failure to have an established plan is due to poor project managerial skills.

Influence of the Problems to the Project

Failure to involve employees in the decision-making process limits the growth of an organization because there is no room to provide various alternatives for approaching a specific problem. Hence, not involving them can be a hindrance to the attainment of organizational goals (Daniel, 2019). Lack of precise specifications can lead to demotivation. Besides, it can hinder the sense of direction and guidance. Poor upfront planning skills can result in fatal consequences, including project failure. Conducting everything via video conferencing and emails are less effective compared to face-to-face meetings. Having direct communication is a powerful tool to come up with the best alternatives to ensure a successful project.

People Responsible for These Problems

The CEO is responsible for the low employees’ involvement in decision-making. The other issues result from ineffective project managerial practices because these individuals have the mandate to coordinate the relevant resources proper execution of the stipulated plan. Besides, they are responsible for ensuring the engagement of all relevant stakeholders and which methods of communication contribute significantly towards the achievement of the specified objectives.

How to Prevent the Problems

The problems could have been prevented by establishing a clear plan of all the activities involved to complete the project. In this plan, project managers could have ensured that every employee is part of the decision process. Besides, allocating tasks to each of them is a substantial way of enhancing their participation and engagement levels. Conducting necessary research could be an efficient way to ensure that product specifications are precise and the required resources are in place for the successful completion of the project (Mossalam & Arafa, 2016). The individuals could have organized for face to face meetings to gather and implement ideas instead of holding video conferencing or email conversations.

Solution to These Problems

The best solution for this case is to ensure that the project managers are fully aware of the expectations of successful project implementation. They should possess the relevant skills in establishing realistic goals and assess the scope, budget, and schedule. Besides, having a common will eliminate the issue of lacking a precise product specification, which results in mixed ideas on the final products to be delivered to the customers. The skilled management team will invent strategies to improve and maintain the commitment of employees in the decision-making process (Anantatmula & Rad, 2018). Besides, they will allocate the most appropriate resources and assign duties to by establishing proper upfront planning. Carrying out the managerial roles effcetively will ensure a successful project by eliminating the identified problems.