Dupont and Benlate 50DF Should we balance the benefits and harms of products on the market? What would be an appropriate way to do this? Introducing products to the market require careful assessment and ensuring that there is a better structure in place within which it would be possible to control adverse outcomes. Therefore balancing benefits and harms requires a clear understanding of the product and potential harm before introducing it to the market (Huq et al., 2016). To achieve this, the company must have experts who can determine the harms within a product and help in deciding on whether the product should be introduced into the market. In this context, it is evident that Dupont was blinded by the success brought by the previous version of the Benlate product, which was the company’s most successful product. The introduction of the new Benlate 50DF did not go through all the review and assessment measures before it was rolled out of the market.  The company was expected to conduct many trials across different contexts to determine the benefits and harms…

The Breakup Museum             The Breakup Museum is a collection of ordinary objects from Slovenia, Taipei, Colorado, and Manila. All the items in this museum were donated by strangers. Each of these items is accompanied by a story that explained the item and how it was acquired. The act of donating these items to this museum permits permanence and surrender at once. Some of the donations to the museums were from people who could not stand to have the item, but also could not throw it away. Donating to the museum was a good choice for them to put their items on a pedestal. The story of how the museum was founded is very strange. The Museum itself began after a breakup of the founders. The founders, Drazen Grubisic and Olinka Vistica, broke up in 2003. In the process of dividing possessions, the thought of an exhibit made up of all the detritus from broken relationships like their own came up. They created the exhibition three years later and the first exhibit in that museum was reclaimed from their home.…

SONY VAIO Marketing Case Analysis                                                             Summary Sony wants to introduce it’s stylish and premium VAIO laptops to the Chinese market. Mr. Richard Lopez, product manager at Sony corporation must finalise his marketing plan for VAIO laptops in Chania before presenting it to senior management. To finalise his plan, he has the results of four market research reports: a large-scale study of the Chinese consumers (Shanghai report), an in-depth customer interview report and two segmentation reports CLUES and COMPASS which provided different segments of the Chinese laptop market. Sony VAIO was intended for customers whose priority lies in features such as style and design, which justifies its positioning as a “relatively high-end niche product”. Through its higher average selling price, the brand has managed to be seen as a premium brand offering statement pieces to individual consumers or business professionals. In China, Sony brand is also well established as a premium, especially since Japanese electronic brands are highly regarded. In addition to that, Sony is perceived as “young and trendy”. However, Chinese consumers are not as aware of VAIO, as…

PERSONAL ANECDOTES STORYTELLING ACTIVITY GOULD/ENG4U 60 marks In this activity, we will be studying ANECDOTES. The following work will be posted on a page of your web site dedicated to anecdotes. “Anecdote” is not a familiar word to most students, but it is a form of communication that most of us use all the time, nearly every day. Whenever you tell someone a story about ″something that happened to you″, you are telling an anecdote! an·ec·dote /ˈanəkˌdōt/ noun noun: anecdote; plural noun: anecdotes 1. a short amusing or interesting story about a real incident or person.”he told anecdotes about his job” PART 1: ANALYZE TWO PERSONAL ANECDOTES (10 marks) For this part, you will watch five videos (assigned by your teacher) in which people share personal anecdotes. Three of these storytellers are “professionals”, while two are just average people. Choose two of these videos to ANALYZE AND ASSESS using the following organizational structure: [unique_solution]Analyze and assess the CONTENT (the story itself, what the anecdote is “about”, its meaning and purpose) —content strengths —content weaknesses analyze and assess the STYLE: (how…

New Technologies and Marketing  New technologies are disrupting marketing and the marketplace. Consumers are searching for, making decisions about, and using products and services in new ways. Start-ups and incumbents alike use novel data, strategies, and business models driven by these new technologies to enter, grow, and defend markets. The role of marketing is shifting, including how marketing contributes to organizational and societal outcomes and the marketing tools, skills, decisions, and capabilities important to this contribution. New technologies are altering competitive dynamics, economic systems, and society in profound ways. Internet, social, and mobile technologies as well as advances in computing power, automation, and infrastructure have been central to this disruptive role for some time. New innovations, including artificial intelligence (AI), robotics, Natural User Interfaces (NUI), platforms, Cognitive Systems, Virtual Reality (VR) and Augmented Reality (AR), the Internet of Things (IoT), and the data streams they produce are further contributing to this disruption with important implications for the marketing discipline. [unique_solution]Suggested Topics This assignment will showcase scholarship that examines the impact of new technologies on important marketing-related research questions. New technologies,…

The Trolley Problem             Several years ago, Philippa Foot, an English philosopher, drew acknowledgment of a particular problem. The issue regarded the driver of a trolley. Suppose as this driver, while you continue your work, you come into the view of five laborers busy repairing the track. The sides of the track are steep, and the track is somewhat of a valley. The only way, therefore, is to dodge the fatality is to stop. You step on the brakes, but to your shock, they don’t work. There exists a spur of the track to your right, which you could use to evade the disaster, but Mrs. Foot has a worker on that track who can’t get off it too. A quagmire subsequently faces you, do you go on to hit the five men, killing them instantly, or do you divert to the spur of track and kill the one worker? The dilemma here is known as the trolley problem, and I will focus my discussion on it. Most people would permit the sacrifice of the one worker for the ‘greater…

Impact of Online Shopping in Major cities Online shopping is a booming industry, and the public loves it. The convenience of online shopping takes away, battling traffic congestion and air pollution. It has also made it very possible for the disabled and older people to make purchases they are otherwise unable to make on physical stores. Like with any other growth, the internet economy has both a positive and negative effect. Thousands of jobs have been created for delivery people and truck drivers. Real estate companies are making a kill with the leasing of warehouses to shopping companies. Truck traffic congestion and roadway safety are some of the significant downsides, with cities like New York handling more than 1.5 million package deliveries. Ms. Kaufman of New York University observes that “we’ve entered an entirely new way of buying goods and services, but our infrastructure is only adapting incrementally.” The traffic strain is not one that will go away soon, and a lot is required to be done to keep pace with the ever-growing online economy.

The greatest Mothers Day Gifts for 2020 to show Mum how much you care When selecting your mother’s gift, ensure to keep her preferences as the priority in your mind.  Does she love dressing up, wine, or jewelry? Does she like cooking and her kitchen? Does she have a sweet tooth? Choose her gift depending on what she loves most, her personality, and tastes to ensure that you get her the best possible gift that she will appreciate and enjoy. When shopping for a gift for your mother, ensure you select something that she will not buy for herself. For that reason, it is important to indulge your mom on special occasions and events and give her little pampering during mother’s day. This is something unique that most mothers would greatly appreciate. Mothers always give their time, care, love, and affection to others. And for that reason, they also need to get reciprocated, especially during this special day. Once you give her the gift, ensure to acknowledge how much you love her and care for them. In this article, I…

The Best Meals in Tapanuka Tapanuka is an appealing beachside suburb in Auckland’s north shore area. It’s the ideal place to do a little shopping or soak up some sun. The food industry is also vibrant in this area. From classic joints, fancy restaurants and new existing options, there is somewhere to eat for every budget and taste. Make a stop at one of these joints whether you want a morning bite; treat your friends to brunch or any other occasion. Here are some of the best meals in Tapanuka. Breakfast     You can Kick-off your day with a tasty and delicious meal at Mimosa on 460, Lake Drive. Here you get to sample one of the spiciest breakfast menus in Tapanuka with both standard and vegan options. Try out the Tangy Shakshuka and some orange juice while you’re there. If Coffee fuels you, why not try Honey Café along Huron Street? This stylish, beachfront coffee shop has all the best coffee in the neighbourhood. They also serve the fluffiest pancakes, fresh fruit and even ice cream. Lunch Are you…

The Effect of Terrorism on International Relations: The Case of Kenya’s Bilateral Relations with Somalia Chapter One: Introduction Before the 9/11 terrorist attacks in the US by the Al-Qaeda terrorist group, the notion of terrorism was not as widespread as it is today. Consequently, it was only associated with the security events of a nation. Nevertheless, the onset of the attacks in the US changed the perception of terrorism from merely a security-related issue to one that affects all aspects of life, including international relations. Essentially, the incident created the concept of global terrorism, a factor that denotes the transnational nature of both the impact of terrorism and its associated politics. In this paper, an evaluation of how terrorism affects international relations will occur. The assessment will be based on the effect terrorism has on the bilateral relations between Kenya and Somalia — two neighboring states in Eastern Africa. In the discussion, the underlying thesis is that terrorism illustrates the concept of realism in international relations by creating opportunities for the more influential states to control the weaker ones. Background…