potential media impact of augmented reality (AR) on consumer behavior In the article, the author evaluates the potential media impact of augmented reality (AR) on consumer behavior. The AR is currently becoming an essential interactive technology within the environment of marketing, and it is increasingly used within the retail context as well as often developed within the smart device format in its application. It can overlay virtual elements’ physical environment such as images and information that has a physical environment interaction in real-time, provide new content possibilities to consumers.  AR technology helps the companies to integrate the virtual world with the real world, and empower the customers to see how something looks on them before adding it to their shopping cart. When the users can see how an item looks in their area or how some attire appear on them, they find content about the product and make decisions faster. Besides this, the Augmented Reality studies the shopping behavior of the users and provides a personalized experience to the users by recommending products. On the top of it, the AR…

Here are the stories you’ve never heard before about Jimmy Fallon So, what happens when Jimmy Fallon and Joe La Puma of Complex come together to go sneaker shopping? Loads of fun and some amusing anecdotes from the host of the popular NBC show! Did you know that Jimmy was dissed by an employee of Barneys’ back in the day? Or that, it was Hasan Minhaj who got him hooked to Air Jordan 1s? These are just two of the many fun facts that were revealed as the two men went shopping at the Fight Club in NYC. If you have been diligently tuning into NBC every night for ‘The Tonight Show Starring Jimmy Fallon,’ you will know that the talk show host is known for his funny bones. And, regardless of whether you are a fan of the show, watching this fun interview with Joe will crack you up for sure. So, what did the Emmy and Grammy award-winning host of the hugely popular talk show reveal to the fans during his interview? Let’s get to know more about…

An Upsurge in Technology use as Corona fear rises in Kenya The government of Kenya announced the first corona outbreak in the country on March 13th, 2020. https://www.nation.co.ke/news/Kenya-confirms-first-coronavirus-case/1056-5489268-28tqll/index.html It was a 27-year-old lady who traveled from the US via London. Two days later, the cabinet secretary Mutahi Kagwe announced two more cases. They were passengers that sat next to the first case on transit from the US. https://www.capitalfm.co.ke/news/2020/03/kenya-coronavirus-cases-rise-to-3/ By 17th, there were four confirmed cases in the country. https://www.nation.co.ke/news/Kenya-coronavirus-cases-rise-to-four/1056-5494400-16rhfez/index.html AS of yesterday March 18th the government announced three more cases, raising the number to 7. Besides, 11 more continue to be monitored awaiting test results. As a move to curb the spread, the government ordered schools to be closed and encouraged companies to let employees work from home. With the closure, technology use should be implemented to prevent stagnation. Below are ways E-Learning for students The move to close schools raised another issue in itself. Leaning is an essential aspect for children to grow. Suspending them from going to school raised a fear that it hiders learning. However, the government…

Media, whether printed, electronic, or web, is the main medium of communication Abstract Media, whether printed, electronic, or web, is the main medium of communication, which helps in educating individuals. There is an assortment of media stage that has animated the contemplations of the youthful age and different segments of the general public. Several researchers have extensively explored the empirical work on the effect of ads on social problems. Various studies have shown that media has adverse social impacts that worsen social issues. However, some researchers have also expressed concern about negative media implications, while others sought to support positive media considerations. Contradictory perceptions and research on effects of media have amplified the global debate about the media as a social problem.   Media and its Influence in the Articulation of Social Matters In the modern world, media contributes to several social problems among people. Media has become a social concern because of its complex and nuanced cultural effects on the users. Media encourages the use of different opponents and adversaries to endorse aggression misogyny, sexism, bigotry, ageism, and other…

Felix Gray Coupon Codes, Deals and Offers 2020 Technology plays a key role in our daily lives. We spend almost 70% of our time staring at our phones, computer screens or TV. The light emitted from these devices causes our eyes to strain and may leave us feeling drained. Felix Gray has come up with a solution by introducing a line of glasses. The company is now offering its customers discounts, coupon codes, and other hot deals. We have compiled a list of active coupon codes and offers currently available at Felix Gray. Enjoy shopping and making purchases at affordable prices with the codes below.   Get 15% Off Your Purchase Well, you can now get 15% off any purchase you make from Felix Gray. Copy the code BDAYVIBES and paste it during checkout for activation. The code is currently active. Let us know if it worked for you.   10% Off Site-wide Let’s proceed by giving you a 10% off sitewide discount. Use the code thankful10 to redeem your offer. This code is only applicable for online purchases. Copy…

Instapage Review Highlights Landing pages are an essential part of your online business, and if you are going to land some high-value clients from them, they need to be well-optimized. The good news is that there are plenty of marketing tools that you could use to create the perfect landing pages. However, choosing the best one for you and your business needs may be a challenge. Instapage is one such software that lets you build customized landing pages. The best part about it is that you don’t even need any coding experience to come up with attractive landing pages. Well, if you are not sure if Instapage is right for your business, this article will give you all the insightful information you need to make a sound decision.. What is Instapage? Instapage is a SaaS platform that lets you build fantastic landing pages for your online business. Unlike other platforms that come with a variety of functionalities, Instapage’s sole focus lies n creating and customizing landing pages, which makes the platform a favorite for many marketers. Tyson Quick, a lifelog…

Coronavirus: Trump cancels June’s G7 meeting, Chile postpones referendum on Constitution. A videoconference between representatives of the member countries would instead be held between April and May, on a date that has not yet been confirmed.   Following the advancement of the coronavirus pandemic in the world, the President of the United States, Donald Trump, announced on Thursday the cancellation of the G7 meeting. The summit is to be replaced by a video conference with representatives from member countries between April and May. The G7 brings together seven of the main economies in the world (in addition to the USA, includes Germany, Canada, France, Italy, Japan and the United Kingdom) and was scheduled to take place between June 10 and 12 at Camp David, the official field residence of the US president. According to a statement by the deputy press secretary of the White House, Judd Deere, the intention is for each country to concentrate all resources on the economic response to the pandemic. “The White House also informed the other G7 members that in order to continue close coordination,…

One issue of Books+Publishing Based on the instructions provided for this task, the issue selected is marketing. When writing a book and publishing it, marketing should always preoccupy the minds of authors and publishers. For a book to be known out there, it must be marketed. Books that are appropriately marketed are likely to attract considerable sales to the benefit of the authors and publishers. The contemporary publishing industry is competitive, and publishers are becoming more concerned with marketing. The reader can only know a book, depending on how it has been marketed. Books that are adequately marketed, especially on social media, are likely to become favorites among readers across the globe. Today, authors and publishers depend on online platforms to sell their books. This is to insinuate that there must be an organized marketing strategy for the book to reach global consumers and attract them. It is no doubt that publishers are worried continuously about book marketing. It is the marketing of books that keeps them in business, and authors will only publish their books with publishers they are…

Model of environmental sustainability Introduction Currently, environmental sustainability is a business opportunity, unlike in the past, when it was seen to be a burden (Suganthi, 2019). Also, in the hotel industry, it makes sense for the business to invest in environmental sustainability to ensure continuity of the company, better positioning, increasing efficiency, and improving profitability. The focus on the hotel and tourism industry is observed in how they take care of the environment for customers to use their services. That would mean that those who have the least concern on the ecological resources are likely to have a bad reputation among customers, thereby decrease their level of making profits. Through Corporate social responsibility, businesses become self-regulating and improve their social responsibility to stakeholders and the wider public (Schrempf-Stirling et al., 2016). Corporate Social Responsibility is a win-win strategy employed, and recently, it has been seen as a sustainability model and as a competitive advantage. Firms with a high position of environmental sustainability attract strategic alliances, skilled and competent workforce, and improves customer loyalty. That indeed makes financial sense to the…

“Dying shopping malls are wreaking havoc on suburban America” by Hayley Peterson http://www.businessinsider.com/dying-shopping-malls-are-wreaking-havoc-on-suburban-america-2017-2   I am writing this memo to recommend ways the company can avoid declining sales in the future. The business firm has recently discovered that in the US, over 1300 shops are losing department stores. They are considering the article dying shopping malls are wreaking havoc on suburban America. Rolling Acre Mall is an example of a fanfare that was liked by many shoppers from the Ohio community. The society is much affected by the current situation, when the malls are dying many are losing jobs, and the buildings get to be hotbeds of criminal activities.it is hard for the community and business people to replace the dying malls since there seems to be no compatible business to fit on these spaces. They are big, and the tenants continue making a loss. We have confirmed that despite this there is a need for an urgent solution is needed to increase the sales of the company. Though after some time the mall witnessed a slow flow of customers, this resulted…