One issue of Books+Publishing Based on the instructions provided for this task, the issue selected is marketing. When writing a book and publishing it, marketing should always preoccupy the minds of authors and publishers. For a book to be known out there, it must be marketed. Books that are appropriately marketed are likely to attract considerable sales to the benefit of the authors and publishers. The contemporary publishing industry is competitive, and publishers are becoming more concerned with marketing. The reader can only know a book, depending on how it has been marketed. Books that are adequately marketed, especially on social media, are likely to become favorites among readers across the globe. Today, authors and publishers depend on online platforms to sell their books. This is to insinuate that there must be an organized marketing strategy for the book to reach global consumers and attract them. It is no doubt that publishers are worried continuously about book marketing. It is the marketing of books that keeps them in business, and authors will only publish their books with publishers they are…

Model of environmental sustainability Introduction Currently, environmental sustainability is a business opportunity, unlike in the past, when it was seen to be a burden (Suganthi, 2019). Also, in the hotel industry, it makes sense for the business to invest in environmental sustainability to ensure continuity of the company, better positioning, increasing efficiency, and improving profitability. The focus on the hotel and tourism industry is observed in how they take care of the environment for customers to use their services. That would mean that those who have the least concern on the ecological resources are likely to have a bad reputation among customers, thereby decrease their level of making profits. Through Corporate social responsibility, businesses become self-regulating and improve their social responsibility to stakeholders and the wider public (Schrempf-Stirling et al., 2016). Corporate Social Responsibility is a win-win strategy employed, and recently, it has been seen as a sustainability model and as a competitive advantage. Firms with a high position of environmental sustainability attract strategic alliances, skilled and competent workforce, and improves customer loyalty. That indeed makes financial sense to the…

“Dying shopping malls are wreaking havoc on suburban America” by Hayley Peterson http://www.businessinsider.com/dying-shopping-malls-are-wreaking-havoc-on-suburban-america-2017-2   I am writing this memo to recommend ways the company can avoid declining sales in the future. The business firm has recently discovered that in the US, over 1300 shops are losing department stores. They are considering the article dying shopping malls are wreaking havoc on suburban America. Rolling Acre Mall is an example of a fanfare that was liked by many shoppers from the Ohio community. The society is much affected by the current situation, when the malls are dying many are losing jobs, and the buildings get to be hotbeds of criminal activities.it is hard for the community and business people to replace the dying malls since there seems to be no compatible business to fit on these spaces. They are big, and the tenants continue making a loss. We have confirmed that despite this there is a need for an urgent solution is needed to increase the sales of the company. Though after some time the mall witnessed a slow flow of customers, this resulted…

CORONA VIRUS UPENDS HIGHER EDUCATION Introduction Coronaviruses are a family of pathogens that cause several types of illnesses and diseases, such as common cold or respiratory complications. These viruses emerge from animals. Currently, the globe is faced with a pandemic in the form of coronavirus disease, COVID-19, which is a strain that had never been encountered before by human beings. The virus spreads mainly through coming in contact with infected individuals. As of 14th March, the international cases were reported to have reached 140, 000 with a mortality rate of about 2-3%. In the U.S., the number of new infections has been rising steadily, and over 1,300 individuals have already tested positive for COVID-19 in the country (Staff, 2020). The public concern has been centered on how best to ensure the virus strain is contained due to the rate of spread of the disease. Institutions of higher learning are at high risk of increased cases because of the significant number of students who use the facilities. It is prudent for universities and colleges to develop appropriate approaches that will ensure…

Web Applications Web applications created by AppMaker faces threats from different threat agents that include cybercriminals and security researchers. A system that is exposed to public internet traffic is prone to continuous attacks. Cybercriminals and hackers are always mapping through systems intending to locate vulnerable points making their attacks untargeted or undirected. Cybercriminals always conduct a trial and error on the organization or personal systems by testing their cyber skills and techniques. Cyber attackers focus on organizations that handle sensitive information, especially financial instruction in a bank or a shopping mall. The goal of many cybercriminals is to hold the data and use it in blackmail the owners and the organization in exchange for money (Holt, 2014). The information might be crucial for other organization that is willing to buy from the criminals. The hackers also might blackmail a company with the customers’ transaction information claiming that they will disclose to make them lose confidence in the organization. Customers are also an easy target for cybercriminals to blackmail and extort money from them. Cyber attackers are dependent on vulnerable systems…

DISABLED PEOPLE AND SOCIETY According to the “China Disabled Persons’ Career Development Report (2017)”, the total number of various types of disabled people in China is 85 million, which occupies 6.16% of the overall Chinese population (1.38 billion, 2016). From 2008 to 2013, the total funds invested by the central government for the disabled were about 11 billion Yuan. The local fiscal investment was 85.2 billion Yuan. However, the government spends a massive amount of funds for the improvement of disabled people life, and it was seldom to see them on the street because many particular facilities were seized by non-disabled people, such as tactile paving. In the same way, many public toilets did not have accessible facilities; and it was hard to find an elevator beside the stairs. Those problems forced them to stay at home and hinder social activities. Lack of attention and stereotyping was the reason for marginalization of disables people. Having equality in popularized public facilities is having respect to the vulnerable population and a measuring point of social tolerance. Disabled people have rights to be…

DISCURSIVE ESSAY It is believed that the color element of product packaging acts as a “weapon” for brand’s products to compete with each other at the place of sale. Colors around where customers are shopping can influence their buying decisions and shoppers tend to choose what they buy based on colors as well. Firstly, colors have the ability to segment customers into groups and change their emotions and shopping behavior a lot. There is a likelihood that each group of customers have a tendency to accept different colors. For instance, the yellow color symbolizes cheerfulness and optimism enhancing the mood, which is especially suitable for children and teenagers. Whereas, purple evokes elegance, charm, and originality, which is attractive to women and middle-aged people. According to Georganne Bender, a retail consultant, claims that orange makes us feel cheerful. And when customers are happy, they will linger longer. Besides that, Neil Patel has also specifically stated that color affects nearly 85% of the reason why you choose to buy a product. Secondly, the color of the brand image also determines how many…

Challenges Faced by Immigrants Introduction The process of moving to a foreign country in search of settlement, jobs, or security is referred to as immigration. The victims of immigration undergo a series of challenges ranging from the language barrier and housing to social unrest. It is worth noting that the problems were not only faced by past immigrants, but also the present population. Based on the above highlights, this paper will critically describe the similarities, which include language barrier, unemployment, and housing, while differences are based on settlement social unrest grounds.           Similarities Language barrier The language barrier is among the significant challenges that were experienced by both past and present immigrants. Notably, it is was challenging for both immigrants to get used to the new environment due to minimal interaction (Baglay & Nakache, 2018). Besides, the immigrants are demanded to interact with other residents while minding their daily chores, including shopping and schooling. As a result, they are required to learn the hard to interpret native languages, for instance, Spanish or French (Joppke, 2017). Once individuals move to a…

4 Lifestyle Changes to Control High Blood Pressure High blood pressure or hypertension, as it is commonly referred to, is a symptomless condition that quietly damages blood vessels causing severe damage. It is informally referred to as the silent killer. The condition has no cure, and once diagnosed with high blood pressure, you will have to take medications and make several lifestyle changes to manage the condition and reduce the chances of getting a stroke, kidney disease, or heart disease. It is essential to visit a CoolSculpting specialist to understand your condition better. Here are a few lifestyle changes you can make to manage high blood pressure. Get Moving Regular exercise about half an hour daily can significantly help reducing blood pressure. However, you have to be consistent, or else your blood pressure will rise again. It is essential to set aside thirty minutes every day to exercise. Whether it is a daily jog around the block or hitting the gym, it will help your health. Not only does exercise lower your blood pressure, but it also improves your mood…

Digital Marketing Strategies YouTube is a media platform that plays an essential role in video marketing, and it is used to build the business traffic, expand the social reach, and also brand awareness through video marketing. The platform has 87 million monthly traffic attracting 25 million per 17 seconds.  Facebook is also an important platform that Al-Mawared should consider because it has over 21 million users, which is 65% of the total population. Facebook plays an important role in growing brand awareness and traffic. It also ensures that the organization existing customers get engaged. Whatsapp is also the most used platform by citizens, and it is also appropriate for Al-Mawared that reaches 22.9 million users that is 71% of the total population. The platform works well as a marketing tool because it promotes direct communication on a one-to-one basis to the customers where images, text, and audio files can be shared. Al-Mawared Company should consider Snapchat as the best digital marketing platform. Reports indicate that using Snapchat for advertisement reaches over 16 million people, which is 60% of the total…