Market segmentation of Adidas Company Adidas Company majorly focuses on the psychographic and demographic segments, hence developing their brands based on three different styles of segmentation. According to the research, the market segmentation divided the market into various distinct groups of buyers having different individual needs, behaviour or characteristic. The buyers require separate marketing mixes or products, thus making the company to identify the different ways to segment the market and as well as developing profiles of the resulting market segments. Adidas Company may design separate market programs since it deals with buyers having different wants, buying attitudes, as well as buying practices. Demographic segmentation is a process that involves the division of the market into groups based on age, sex, and demographic variables. They brand their products into a range of female, male, and kids based on age and life cycle segmentation and gender, hence producing products that fit every demographic possible. Besides, Adidas produces various brands of male and female clothing, eyewear, and shoes in which all the three brands are performing the original and styles also aids…

Mass media Mass media has coexisted with Homo sapiens since the brink of time. Its stretches back beyond the dawns of recorded history to the individuals who wanted to reach out to a larger group of audience through any form of communication. A painting on the wall of a cave, or just by telling a story to a group of people. History of mass media can be traced back to the early days of dramas that were performed in various cultures. The word “media” was first mentioned in the 1920s, but back then, it referred to something that had its origin much further in the past, and the term Mass Media originated with the print media that was also its first example. The first newspaper was printed in China 868 AD, but due to the high cost of paper and illiteracy amongst people, it didn’t prosper. It was Johannes Gutenberg, who, for the first time, printed a book in a printing press in 1453. However, the invention of the printing press in the late 15th century gave rise to the…

Kobe and Gianna Bryant Memorial: Know what happened at Staples Center Kobe Bryant, a famous American professional basketball player who used to play for Los Angeles Lakers, lost his life in a helicopter crash in Calabasas in California on January 26, 2020. In the same incident, Kobe Bryant’s 13-year old daughter Gianna Bryant and other seven family friends died. Kobe was flying in the helicopter along with his daughter, who was also a potential basketball player, for a basketball competition in the Thousand Oaks at the Bryant’s Mamba Academy. There has been speculation going on for several days since the crash of the helicopter. However, with proper investigation and reports, it has been found that due to dense fog, the helicopter was struggling immensely and crashed into one side of the hills in Calabasas. On the very next day of the incident, it was reported that due to blunt force trauma, Kobe Bryant, Gianna Bryant, and other members who were in the helicopter died. Who attended the mourning ceremony? In the memory of Kobe Bryant and Gianna Bryant, a public…

Benefits gained from sports program experience Sports programs are physical activities that form part of the schools general programs. They are very much relevant to students or children who engage in such physical activities since it provides the opportunity for their personal development in terms of health and overall social experience or relation. According to chapter eight of the Most of the students who do engage or participate in sports activities have a positive knowledge that they have gained from such events, and such experience do guide than even in their social activities by shaping their ideas, thinking ability and also human relation. In relation to the article, when the students who participate in sports program are asked on what they do like about their sports experience, in most cases, a good number of them do site some of the common benefits that they always gain from such activities, for instance, though engaging in sport programs, they learn better reasoning ability since the program assist in replacing the ‘win at all cost’ model of coaching with the ‘double goal coach’…

Disparities in salary packages paid to male and female employees Disparities in salary packages paid to male and female employees have been widely documented and publicized for many decades. This trend has resulted in continued criticisms of gender-based societal domains. In the sports industry, there is significant wage inequality among female and male head coaches (Mckenna, 2016; Traugutt, Sellars, & Morse, 2018 ). Basketball provides a strong case in which there are profound disparities. For example, North Carolina Men’s basketball coach, Roy Williams earns a base salary of more than $2 million while the women’s head coach, Sylvia Hatchell, receives about $650,000 (University of North Carolina, 2016). This persistent disproportionate compensation in this industry underlines the continued problem that women have been undergoing in labor circles. In 2015, the difference between men and women pay gap was about 20.4% for full-time employees (Ament, 2017). Effectively, this gap implies female workers earned 79.6 cents for every dollar earned by their male counterparts. While strides have been made over the years, the gender pay gap continues to exist in various industries (American…

Trend analysis Trend analysis is the determination of the future movement of a particular variable by evaluating and examining past trends or behaviors. Businesses must continuously do market research and analysis to know what is trending and marketable in the market. Athleisure Athleisure is an item of clothing that is appropriate and comfortable during sporting activities. Besides, it is worn in other informal occasions because it is trendy and beautiful. Sporting activities are changing, and companies such as Nike produces sports items such as sneakers, shorts, t-shirts, tights, and athletic yoga pants. Nike Company is known to continuously research to improve the athletic attires, which trends all over the world. Casual lifestyle Casual clothes are worn when going for a wedding, party, going to work on Friday, or any other informal occasion. C.P. Company is an Italian company known globally to produce best-selling casual wear. To remain relevant in the ever-growing dynamic casual clothes in the market, C. P Company has invested in research and constant feedback analysis from customers to help in future projections and what is expected by…

Why Investing In Your Personal Brand Is Necessary For 2020: Mike Anderson & Mike Poglese Tips You Can Learn Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. Moreover, branding yourself appropriately presents you positively to the world. It is your brand that people will talk about when you are not around. The combination of skills and experiences that make you who you are has made personal branding a fundamental element in the business world. Do you want to allow your online reputation to take on a life of its own and control the narrative? Well, meet Mike Poglese and Mike Anderson, the founders of BrandBerry Unlimited- a brand that connects high-level celebrities to upcoming personal brands and businesses to boost their social media presence. The duo joined forces at the beginning of 2020 after working on separate entities in 2019, having handled over 400 clients. Anderson And Poglese At A Glance Mike Anderson is a 6 figure digital nomad, social media marketer, consultant, content creator, and investor. Anderson…

17 most extreme sports you shouldn’t miss if you’re an adrenaline addict   What do you do when the traditional games of basketball and football just don’t quite do it for you? You join an extreme sport. But the question is, how far can you take it? Are you willing to do some moderately extreme sports, or do you want to try the most extreme of the all? If adrenaline is your thing, then you must make up your mind to try something that will chill your bones off, don’t you? If so, you’re going to love learning about the 17 most extreme sports we are about to feature here. Some of them are well known, and some of them might seem bizarre and new for you. But if you love the experience of the adrenaline rush, you certainly need to try them at least once in your lifetime!   Bull riding   If you think you’re a tough guy, then let’s see whether you last eight seconds on top of a raging bull or not! Many people get their…

GOALS IN PURSUING THE DOCTORATE INITIAL CONSIDERATION OF A DISSERTATION TOPIC Being a self-driven individual with high skills in conducting extensive online and physical library research, I intend to explore an examination of Coaches’ Mentoring practices that will improve African American Student-Athletes graduation rates. Recent research has proven that among 65 leading universities in the United States, the graduation rate among black male athletes continues to decline in comparison to any other black non-athletes and graduates. Further, the report reveals that when colleges and universities break for the College Football Playoff title, a substantial number of students predominantly blacks, do not report back but keep on observing the National Championship in Men’s Basketball (McGowan, 2018). As a result, the black male student-athletes end up being underrepresented in graduation. Knowingly, various proposals that cut across the sports media, NCAA, athletes, and their families have been aired to heal the situation. According to McGowan (2018), these recommendations include; a call by NCAA to disaggregate student-athletes’ data based on race, sport, sex, and division and the schools to focus on enrolling black students…

Community Health Simulation Sentinel City Sentinel City is an urban community with an approximated population of 634,265 people. About 183,930 of the people are below 18 years of age, while about 64,000 are 60 years and above. The City is composed of a larger percentage of Whites, who have an estimated ratio of eight out of ten of the total population. On the other hand, African Americans make about 10 percent while Latino comprises 3 percent of the total population. In Sentinel city, the overall family income is approximately $49,090 annually. However, the median wages vary among the four distinct neighborhoods; Industrial Heights area, Nightingale square neighborhood, Acer Tech Centre district, and Casper Park locality. First, the Industrial Heights neighborhood has an estimated population of 38,855 persons, where the majority are whites, except for 46 percent, who are Hispanic, and 12 percent being Blacks (Moore, 2019). Persons below eighteen years of age comprise 21% percent and above of the total citizenry, while the utmost one percent is over 60 years. The average family income in the area is about $24,600,…