Kingsford Case Situation Analysis At the moment, Kingsford Charcoal is experiencing a downward trend characterized by reduced sales. According to Narayandas and Wagonfeld, the business had enjoyed steady, moderate growth since the 1980s of up to 3 % revenues annually (1). However, the trend was different in the summer of 2000 when sales significantly declined. Marcilie Smith and Alison Warren, the firm’s brand managers, have been tasked to determine the causes of the downward trend as well as come up with practical recommendations for reviving the business. The two have to analyze various issues relating to competition, promotion, pricing, and advertising to ascertain, where the company was going wrong. Based on their analysis charcoal market in the United States was promising due to people’s grilling habits. As Narayandas and Wagonfeld indicate, three out of four American citizens, especially the younger generation, owned a barbecue grill (2). Most barbecue owners grill meat on various occasions, such as Memorial Day, Labor Day, and other special events. Also, the majority of Americans prefer grilling meat using charcoal due to its great flavor and…

The Lottery Analysis Explain How “The Lottery” Could Be Considered an Allegory  As an allegorical short story, Shirley Jackson’s The Lottery is a good example. A lottery is defined as the means or situation whose success or outcome is often governed by luck or opportunity. Within the story, the reader learns that there is a lottery that happens each year in a rural town. The tradition happens every year, and the visitor notices that the villagers do not know what they practice (Jackson, 2016). In addition to the lottery, allegorical use is witnessed through the description of the characters. In this case, they are all symbolic and represent a different meaning. One known character is Mr. Summer, whose name symbolizes the wealth and lifestyle he lives as a result of the winnings from the lottery. Another character is called Mr. Graves, whose name signifies what is to come in the future. The end of the article is also a form of Allegory as rebelliousness is witnessed in The Lottery. This a representation of what seems to be a sad ending…

The Azores Islands Media Relations Plan The Azores is a collective name for Portuguese groups of Islands in the Northern Atlantic Ocean.  The nine Islands are known for raw natural sciences and beautiful natural scenery that compose of lakes, waterfalls, and Green Meadows. The Islands of Azores is gorgeous and unique on their way, and each Island differs from another. The Island varies with the rest of the Island due to its lovely scenery, such as the Crater of extinct Corvo’s old Volcano. Goals of the Media Relation The primary objectives of the media relation are to market the Azores Islands. Secondly, the media relations campaign aims to promote the tourist attraction sites in the Islands. Target Audience The primary targets for the Azores Islands media relations include music lovers, shoppers, and Historians to learn the environment. The marketing program targets tourists with the desire to visit the country during the summer. Strategies The strategy of the media relation campaign is to highlight the distinct features of the groups of Islands in the Northern Atlantic Ocean.  The campaign can include…

“The More, The Merrier” Written by Cynthia Zarin The article “The More, The Merrier” explores the life of a woman Cynthia Zarin who is searching and learning the meaning of cooking. She acquires the cooking skills from various personnel, which includes her mother, her roommate, and lastly, a summer trip after visiting France. The noncook later blossoms in the field, becoming one of the best chefs around. She prepares exceptional meals for her family and colleagues. The article commences as Cynthia remembers the kitchen, which she often used to prepare her meals when in college. The kitchen size was small, which she compares to the size of a closet. Also, the appliances were outdated and missed most of the modern fashionable kitchen equipment’s which would propel her cooking skills (Cynthia, 2019). She reminiscences that her cooking career did not come from her or her mother. She sarcastically recalls how her mother would serve her with regular dinners meals and serve her friends with luscious appetizers during dinner parties and family gatherings. However, later in life, Cynthia picks up the passion…