Gender Variability in Pop Music Industry Music plays an essential role in human lives. The consumption of pop music has been associated with psychological and social needs, such as relationships and personal identity (Colley, 2011). Notably, the rise of pop music has highlighted various gender issues regarding artists, songwriters, producers, artists, and audiences. Research also indicates that more women prefer pop music because they are upbeat, rhythmic, and convey emotional messages (Langmeyer, Guglhör-Rudan, & Tarnai, 2012). Gender issues in pop music, including gender disparities in production, differences in preferences and taste, and interpretation of the encoded message, will provide a comprehensive understanding of male dominance in the pop music industry. Gender Variability in Pop Music Industry All over the world, gender variability is evident in the production and distribution of music records. Research by the USC Annenberg School of Communication and Journalism analyzed 600 songs that were selected for the Billboard Hot 100 between 2012 and 2017 revealed that female artists, songwriters, producers, and artists were 2.42%, 2%, and 12.3% respectively (Muller, 2018). These statistics are troubling given the high…

Hip Hop Culture of African Americans  “Hip hop is more than music; it is a culture. It is bigger than hit songs”. The words of Nelly are a genuine reflection of the reason behind the great attention and value that is given to hip-hop music, especially by the black community. The Africa American community has identified with hip-hop music as a part of their culture since time memorial. Ideally, these people are believed to be the creators of Hip-hop music. Other than that, emotional attachment in the lyrics of most of the songs that most Hip-hop music contains, the voice, projection, and the power that comes from these voices are the reasons that make the music appealing and unique in the musical industry. Through the mini-ethnographic analysis, this paper will evaluate the role and function of the voice in the construction of Hip-hop music that is a massive culture for African Americans. Ideally, making sense of the hip-hop voice in the development of African American societies can contribute to the understanding of the mini-ethnographic studies and the establishment of the…

Concerts and tours by artists Music has, for ages, been a source of entertainment for many. It was only done commercially just after the discovery of music recording and publishing. The music scene has been a vast field where many people now earn a living from. The composers of different music genres earn royalties for the music they write. The record labels do sponsor the production of music and therefore have a cut from all sales of the given music produced. The music producers are a considerable part of the success of any music and thus matter a lot in the music industry. Concerts and tours by artists are a massive earner for organizers and even different companies that sell tickets online. Online music platforms like YouTube, iTunes, and Spotify operate on account of streams per music then pay the respective artists a given percentage. The marketing of products through famous artists and musicians is vital to reach more customers. Thus many musicians are grand ambassadors of certain beverages and alcoholic drinks, to name a few. Additionally, musicians have been…

Cultural and Social Historians in 1940s and 1950s The Cold War was an extension of World War II, between the United States and the Soviet Union. The two states supported different sides of the war at the beginning of the war, as the United States supported the United Kingdom by offering support. However, the U.S. was provoked into war against Germany due to the Pearl Harbor attack, which inevitably got it to be on one side with the Soviet Union. When the war was over, the U.S and the Soviet Union continued to be angry at each other because of the U.S delayed participation in the war leading to the death of many Russians, and the fear of the U.S that the Soviet Union would control the world by expanding communism. To control the world control by communism, the U.S. developed containment as a strategy to empower nations so that they could not adopt communism, which further deteriorated the tension between the two states. Social, cultural and cliometric historians have documented a lot of information about the life of Americans…

Water or Rock in Motion: Demystifying the Waterfall Illusion Introduction For centuries, artists and scholars have been intrigued by the nature of optical effects, illusions, and perceptions. Optical illusion art generates perceptive responses with the dynamic qualities that provide sensations and illusions to the individuals. Further, optical illusion art is portrayed as a higher Science that is linked to delicate retinal art based on the theories of visual illusions and the perceptions of various movements. In this paper, there will be a detailed psychological and physiological analysis of the waterfall illusion to offer a scientific explanation based on peer-reviewed journals, which are supported by experimental evidence. Perceiving optical illusions can be fun; however, trying to breakdown how they work is a more tasking and justifiable task. They reveal the capacities and restriction of the human eyes and specify how these the limits of perception are set (Ghada, 2018). Illusions allow us to analyze the different cognitive sub-processes that underly in our perception. From a Scientific approach, illusions are aimed at revealing our failed perception or the existing dysfunctions of our…

MoTown 1960s-70s             The music created by Motown is treasured by the majority of the races in the United States. Motown popularized pop music produced by African Americans and pioneered innovative soundtracks that were listened across races. The label created a revolution in pop music sparked by social and cultural changes achieving crossover. Berry Gordy started the corporation on January 12, 1959. Its achievement is attributed to significant players of the time, such as the songwriting team named Holland-Dozier-Holland (H-D-H), Diana Ross and the Supremes, Stevie Wonder, Smokey Robinson, and the Miracles, Marvin Gaye, the Four Tops, Michael Jackson, the Temptations, the Jackson 5, Martha Reeves and the Vandellas, Marvelettes, Lionel Richie, and The Commodores, Gladys Knight and the Pips, and Tean Marie (Nantais, 2012). The genre, to a great extent, utilized music techniques associated with contemporary materials, for instance, intermediality with an interconnection relationship between sound and the visual representation (Mehring & Redling, 2017).. The music sought to unite a nation divided along racial lines reverting the doctrines of segregation and transcending racial boundaries. Motown music was listened to…

Reading journals Introduction Literary work is globally accepted for its role in society. Literature played an integral part in shaping the lives and the community at large. Literature is a reflection of the exact color of the organization. Literary work can be classified into novels, poetry, oral, and artistic. The authors of these workers have a common goal whereby they need to deliver their message to society using the above-said methods. Written or spoken word can be made by the author to address a specific issue affecting the nation. The authors of literary work are the mirrors of society. In the modern world, the internet plays a pivotal role in shaping the literature. Authors can publish their work or post it on a website for the targeted audience. Also, songs are serving the community well by communicating the message in the language best for the targeted audience. Literary works challenge the audience in many ways and add up to one’s previous experience. Also, the artist’s effectiveness can be measured herein through the weight of the message and the means embodied…

Crawley Crawley town contains fourteen residential neighborhoods that radiate out from the main old market town. Railway lines or main roads separate these neighborhoods. Crawley is packed with things to do, and must-see places to visit. Whether you are planning to pamper yourself with a leisurely winter trip or a summer holiday or a romantic rendezvous trip in spring, you will find plenty of attractions to keep you entertained. Car Rental Crawley Premium Volkswagen Golf is the best car rental Crawley offers and is the most frequently booked car hire type. Let’s explore the top attractions to visit and things to do while in Crawley: Tilgate Park It’s fun to navigate the park on trails on foot through the sweetly scented pine forest, next to the expansive Tilgate Lake. At the lake, you can hire out equipment for canoeing, dinghy sailing, kayaking, paddleboarding, or simple boat row. Nymans Nymans is a National Trust Property with a walled garden surrounding the partial ruins of a Revivalist house. The house displays a peculiar blend of medieval and regency style architecture surrounded by…

Art Analysis Caravaggio (Michele Angelo Merigi) was an Italian painter (1571-1610). He was known for his artistic prowess in creating paintings that were realistic both physically and emotionally. Caravaggio utilized texture, shape, colour and dramatic use of lighting to create paintings that had formative influence locally and globally. In this paper, the focus will be on one of his famous paintings, The Supper at Emmaus. Caravaggio created this painting as a popular theme art in Christianity, the resurrection of Christ as witnessed by several disciples. During this instance, Caravaggio freezes this moment allowing the world to witness a happening miracle, creating a sense of shock and astonishment that was similarly felt by the disciples. Work of Art Information The piece of art to be studied in this paper is the Supper at Emmaus. This is a painting why the art master Caravaggio. The painting was finished in the year 1601. The medium use do the painting is oil on Canvas, and the dimensions are 141cm by 196.2cm (56 in by 77.2 in). The current location of the artwork is the…

Critical evaluation of international marketing strategies of brands Monster Energy and Red Bull in different countries 1.0 Introduction As illustrated by Hussain and Khan (2013), International marketing strategy is a vital aspect in the in influencing the growth of many  organizations. Through the adaption of effective strategies and development of the right marketing mix targeting various markets around the globe, the company is better positioned to experience tremendous growth. Often, the designed strategies vary across regions and cultures, which makes it essential in promoting a firm’s operations in the international market. An effective international marketing strategy contributes to the competitive advantage of an organization in the international market. This current paper presents a critical evaluation of the international marketing strategies of two energy drink brands, that is, Monster Energy and Red Bull both in developed and emerging countries. The analysis will be based on relevant theories. The main focus will be on the marketing mix, which will specify the product offered, pricing strategy, as well as a promotion strategy. The analysis will also delve into the aspects of segmentation, targeting,…