Viral Marketing Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Viral marketing is a common word, especially in the current world where technology has dominated the market. There are several things addressed in this article. One of the topics discussed is viral marketing going to social media. The author is trying to show the impact of social media platform when it comes to the spread of information. One example given in the article is about the video that was uploaded by Procter and gambler in 2010 to promote their old spice brand. Surprisingly, within 30 seconds, the video had 23 million views (Kaplan & Haenlein, 2011). According to the authors, viral marketing is essential when it comes to creating awareness to the public because it has low budgets. The second thing addressed is the concept of word of mouth. This is the sharing of information about a product from the consumer to other colleagues and friends. This is a situation where an individual goes around talking to other people about a certain product that he/she…
Video Transcript What Happened and what was learned From the authors’ view, the increasing popularity of online learning in the recent past has been associated with numerous challenges. The researchers sought to provide a solution to the problem of students sustaining attention to lectures delivered through online platforms over extended periods. Although the authors did not formulate definite research questions in the study, they developed a clear hypothesis, which was tested through two experiments. The hypothesis stated that incorporating memory tests into online lectures can not only encourage task-relevant activities, including note-taking, but also discourage mind wandering during online lessons. According to the authors, the tests can play a critical part in facilitating the learning of online content during lectures. In the two experiments, the researchers involved a total of 80 undergraduate students from Harvard University. In experiment 1, 32 subjects participated in the study, and in experiment 2, 48 students were involved (Szpunar’s et al., 2013). The understanding of important concepts among the subjects was tested in four lecture segments. Each segment was interpolated with questions and arithmetic problems.…
PORTRAYAL OF DRUGS AND ALCOHOL IN MUSIC Introduction. Over the past decade’s musicians and drugs have become entangled with one another. The primary reason for the consumption of these drugs is to enhance creativity. On the other end, listeners also use drugs to increase the pleasure emanating from music. The implication is that drugs and music supplement one another in a vast manner. Besides, the relationship between the two can be observed in the song lyrics. Apart from the words reflecting drugs in them, the musicians who compose them are, in most cases, under the influence of the drugs as revealed by their song at times (Palamar, Le & Cleland, 2018). For instance, the acid rock and house music comprising of the 4/4 repetitive beats could not have been famous in the absence of ecstasy during the late 80s and early 90s. In this essay, we shall explore how music portrays the lifestyle of those who use alcohol and drugs. We shall also mention why these musicians use drugs and how consumption affects their relationship with other people. Music samples…
Deliberative democracy in the health sector The increasing demand for citizens to engage in daily policymaking processes have been on the rise in the recent past. The deliberative democracy allows citizens to engage in the legislative processes through a well-thought process and discussion that involves weighing reasonable decisions from citizens. As a result, policies and decisions are made through arguments and agreement on ideas that are supported with adequate reasoning. In addition to the increasing use of deliberative democracy in politics, the approach has been widely utilized in the health sector to bring about quality and safe health services. Deliberative democracy has been the previous utilized in the health sector in Canada in various ways such as the shared decision-making process, provision of patient-centred health services, enhancing on the patients’ autonomy and also in promoting patients accountability health care. Deliberative democracy, as practised in the health sector, has numerous advantages. However, it is faced with numerous challenges that adversely impact on its effectiveness in promoting quality and safe health services. History of deliberative democracy Since the early 1990s, the…
Reply to Candance Sweaney Hey Candance, Thanks for sharing. I was interested in the way you have arranged your post in an organized manner. I agree that nursing theories are used as a framework to guide nurses through practice. Nursing theories are also vital since they help distinguish it from other disciplines (like medicine). Prescriptive theories prescribe the activities needed to be done in healthcare and are developed through experimental research. In nursing, prescriptive theories are useful in anticipating outcomes of nursing interventions (Pisano, 2017). References Pisano, G. P. (2017). Toward a prescriptive theory of dynamic capabilities: connecting strategic choice, learning, and competition. Industrial and Corporate Change, 26(5), 747-762. Reply to Daniel Perez Hey Daniel, I like the way you have used credible sources to back up your arguments. Descriptive theories are indeed vital in identifying, describing, and naming certain dimensions and properties. According to Alligood (2013), descriptive theories describe the phenomena by identifying the components and properties in which it occurs. Descriptive theories do not attempt to change or produce a situation since it is not…
To: Mary Poon Subject: Status of Reimbursement Application We cannot issue a full refund at this time because you did not enclose a receipt or an authorized estimate. I’m sorry that we will have to delay your reimbursement. We are not like those insurance companies that promise you anything but then disappear when you have a claim. When we receive your receipt or estimate, we will not hold up your cheque. Our refusal to issue reimbursement without proper supporting evidence means that we do not have to charge you unacceptable premiums for your automobile insurance. Thank you for taking the time to communicate to us about reimbursement with reference to the complaint you raised on objectionably high premiums issued to you. First, we would like to express our sincere apologies for the inconvenience caused by this inadvertent and rare action. We take full responsibility for the mistake and assure you that your complaint is being handled with the utmost seriousness and urgency it deserves. However, we have noted that in your case, you did not furnish us with…
Wal-Mart’s Global Strategies and Potential Expansion The global business environment continues to experience many changes. The political dynamics in economics and the new technological inventions have continued to influence how businesses operate in the rapid growth of the need for globalization of its operations (Brenman & Lundsten, 2009). However, the complexity and unpredictability of these globalization influences have continued to challenge the development of many business organizations. However, due to globalization and the need for business to venture into new markets with an adaptation of various entry market strategies with regards to international markets with consideration of the cultural, behavioral, and organizational differences of the new markets before considering to venture (Luthans & Doh, 2012). One considerable company that utilized the global strategies in venturing in new markets is Walmart. Walmart, managed to become an international company in 1991 when it opened a Sam’s Club near Mexico City (Luthans & Doh, 2012)through its abilities to withstand the global challenges and adopting suitable global strategies to its global operations. The company, however, managed to grow erratically in its global ventures beyond…
What Makes A Perfect Sticky Idea Introduction During the campaign for a product, it is the desire for every advertising company to create a long-lasting sticky idea to their audiences. This can be a challenging task to manage since, as a company, one can barely understand the preference of each audience. Therefore, for an idea to stick, the audience has to do the following; Pay attention, Understand and remember, care, believe, and finally act. For marketers to develop a sticky idea, they have to follow through the framework concept of SUCCESs, which does serve as a guide to developing better plans for the audiences (Heath & Heath, 2009). This framework is defined as follows; S – Simple U – Unexpected C – Concrete C – Credible E – Emotional S – Stories. Through this framework, the marketers are assured of a better chance of the success of having sticky ideas (Heath & Heath, 2009). Once the marketer is done analyzing this sticky idea concept, the next thing is to map together both the sticky ideas framework and what is required…
Patronage in “The Agony and the Ecstasy” and “Girl with a Pearl Earring”. The film “Girl with a Pearl Earring” is about a girl, sixteen-years-old, named Griet. She is hired by the famous painter, Vermeer after her father loses his eyesight as a result of kiln explosion. Her primary role was to clean Vermeer’s studio. The play opens with Vermeer and his wife, Catharina, visiting the family of Griet to have a meet the girl they were about to hire. “The Agony and the Ecstacy” is about a pope who contracts an influential painter, Michelangelo to do forty statuses for his tomb. The two keep clashing because the vision of the painter does not match with the demands of the Pope.The two films explore portrayal and differences as well as similarities between the roles played by artists in a play. The artists hold different social roles as even though they are both painters, they paint for different reasons. However, they do share a similar trait, as they both paint for the pleasure of members in a higher social class.…
Happybuy 10ft-30ft Air Track for Martial Arts Gymnastics with Pump Happybuy is actually one of the most durable air track that is constructed with Double-Wall PVC laminated fabric materials. These air tracks come in different sizes for different training. In addition to that, it is easy to fold and unfold this tracks and will take less space after deflating. This makes transportation and storage pretty easy. This Air Track has wide application, and you can easily use it for dance clubs, fitness clubs, kungfu training hall, gym floor, commercial rentals, gymnasium, school, yoga studio and more. It could also be used in swimming pools as a floating island. The product has been tested and proved to be safe to use and is made with protection materials. Features Made of double-wall PVC fabric material Simple inflating and deflating Portable design Comes with one durable electric pump Fold and unfold quickly Aqua Plus Inflatable Tumbling Mat Exercise Gymnastics Air track Aqua Plus Inflatable Tumbling Mat is designed to reduce the stress on the body when you are practicing…