Possessing a flair and interest towards brands Possessing a flair and interest towards brands, wanting to learn more about marketing, is a natural next step for me. For the last five to six years of my life, I have been involved in the area of digital marketing and content creation. Whether it is with my Media and Communication Honours Undergrad course where I studied modules like Advertising, Public relations, and Brand studies, or working with real-time clients during my employment years in a creative digital agency, I have since been fascinated by the ‘Marketing’ aspect of businesses. In the final year of my college, I was mentored by an Advertising and Marketing professional for my final project. It was under his constant guidance and support when my point of view about Marketing evolved. He helped me further understand the nuances of the field in business. We worked through my project, which was initially dominated by an extremely creative idea, with an insufficient business angle. With his mentoring and after various discussions did I realise the value of Marketing and Branding,…
Elvis Presley Biography Elvis Presley was both an actor and musician who is said to have risen to fame during the mid-1950s. The fame was influenced by the TV, radio as well as the silver screen. Elvis Presley is considered one of the most significant names, especially in the history of rock ‘n’ roll. The origin of Elvis Presley is described that he came from very humble beginnings and was brought up to eventually become to secure his name among the biggest and most recognized names in the history of rock ‘n’ roll. During the years of the mid-1950s, Elvis Presley managed to appear on the television, radio, and also on the silver screen. On August 16, 1977, when he was at the age of 42, Elvis Presley passed on. His death was attributable to heart failure and also linked to his strong addiction to drugs. Regardless of the passing on of Elvis Presley, he still remains to be recognized as one among the considerably well-known music icons across the world. Presley already displayed a flamboyant personality, where he had…
how Walmart leverages transportation providers, users, and governmental agencies For the success of a company, an effective and efficient supply chain management is imperative. A supply chain that managed effectively and efficiently ensures that a company has sufficient items in terms of quality, quantity, and prices. This enables the company to have a competitive advantage over others in the market. Walmart is one company that is known for its effective supply chain management. Its supply chain usually takes two forms, which involve a manufacturer taking the supplies to Walmart’s stores, and then Walmart transports the products from its stores to the customers. This paper will explain supply chain strategies that Walmart uses to operate domestically and globally with an emphasis on how they plan and integrate supply chain components into a coordinated system and how Walmart leverages transportation providers, users, and governmental agencies. Key strategies Collaboration Walmart has collaborated with a lot of suppliers through forming partnerships. The collaboration with the partners enables the company to obtain products from the suppliers at the lowest prices possible. The collaboration strategy has…
The Nigerian Music Industry and Women Objectification Abstract From the time before colonialism to the early 21st century, role and the status of women in Nigeria has been continuously evolving over time. In social, political, economic and religious sphere, these roles have been portrayed and have also been shaped by the image of oppression, helplessness, marginalization as well as other aspects, which has a greater influence in the society. In social activities, women have also been evolved and they are deemed to perform a certain role in the image to society. In the division of labor line, women have control over the process and this includes roles such as parenting, weaver, food making and other roles that are gender geared. In the music video industry, the role of women has experienced a greater change and this has lead to the shift and changes in the accrual roles that are supposed to be performed. These roles include a representation that is sexually geared and leading to the erosion of morality in society. This paper has covered the introduction to the role…
Problematic Media Tropes Introduction Tropes are approaches employed by artists in their work that transport audience to richer experiences in both sensory and experience aspects. They are commonly used as bridges between the ideal world and the world created by the film, novel or poetry. There exist good tropes and harmful ones, but their application is the determinant of the end effect they have on the public (Nadarajah). In the current media industry, there are specific tropes that require deterrence for the greater good of the public implication the industry sustains. For instance, the magical black character trope is number one on the abolishment list. The Magical Black Character Commonly referred to as the Magical Negro in artistic terms, this trope has elicited racism in the United States media industry up to date. The Magical Negro is a supporting character who aids a white protagonist (Nadarajah). The cast is viewed as a superhero, in possession of mystical powers and exceptional skills that help in shaping the character and life of the white counterpart (Nadarajah). The term came into being in…
technology is the heart of changes and evolution in marketing Marketing Marketing has evolved over the years through various stages encompassing marketing1.0, 2.0, and 3.0 with different opportunities. Understanding the standpoint of each was informative and transformative individually and organizationally. Marketing practices that focus on the product-centric era as the first stage of marketing evolution. The second marketing stage incorporates information technology to make decisions and designing products to meet customer needs. Operating under the analogy that “the customer is king” is the customer-centric approach that depicts customers as passive targets (Kotler, Hessekiel, & Lee, 23). The third, Marketing 3.0, objectives to resolve the shortcomings of the customer-centric approach by proposing the value-driven era in marketing. I have learned that technology is the heart of changes and evolution in marketing shifting product, customer, to value-centered marketing strategies. My aha moment came at appoint of marketing 3.0 as a nexus of collaborative, cultural, and spiritual marketing perspective. The marketing efforts were categorized into the age of participation and collaborative marketing that incorporate a significant level of technology, such as social media,…
Movie editing and sound Introduction The purpose of sound and editing in film making is supporting the narrative that the film or movie wants to put across. In this case, the use of sound in film making is either direct or indirect. The sound may be used in telling the story directly, or it may be used indirectly to enhance the effects of the movie or film. In film making, sound is utilized in integrating many elements of the movie, and by doing this, good sound in a film must make sure that it draws no attention to itself. It should be understood, however, that the roles of sound and picture in film making may change from one scene to another and even from one moment to another. In the process of making many films, the construction of sound is done post-production, where many pieces of sound are utilized, mixed in a seamless manner, and pieced together to create a whole film. This process is known as sound design. In this paper, therefore, we are going to illustrate the argument…
reflection about 3 different articles This is an easy assignment there just needs to be at least a 7 to 9 sentence paragraph reflection about 3 different articles. It has answer the main question… How and Why is it important? What does it mean in society and how can it be developed. Some articles might be forward so if youre not comfortable reading about Sex, Gender, Binary, etc. please pass. Briefly introduce what stood out to you from the article. Explain why it did. This is not time to simply regurgitate what the readings said, rather analyze the messages that mean something to you. What the heck are you going to do with this knowledge? What is your plan for the future in regard to what you have learned? What are the most important things to be learned from this article? Why/How are they important? Who needs to read this and why? How might it shape their thinking? Why does this information matter? What are the continued needs or areas for improvement? What are the strengths and weaknesses? How did…
Case Study Part 1 – Analyzing Data Guide ==================================================================== Words Read Correctly Per Minute (wcpm, the median score): Data for Scenario 1 Data for Scenario 2 Data for Scenario 3 68 79 83 83 83 84 80 75 87 83 83 90 65 80 91 80 90 89 79 87 92 76 85 90 81 81 89 Miscue Analysis Chart – Analyze The Last Column Based On The Student’s Errors. Correct Word Student Pronunciation Highlight the area that is incorrect. Analysis (Vowels, Consonants, Beginning, Middle, End Sounds, etc.) Ex. Houses House Ending, vowel sound Comments Commanders Ending sound Comrades Commanders Ending sound Discussions Discusses Ending sound Concerning Canearing Middle, and vowel sounds An The Cosonant, beginning sounds Intricate Indercator End sound Wished Wishes End sound To It Beginning sound Cracker Crack Ending sound The Miscue Analysis Chart is vital in evaluating student reading and pronaunciation errors and determining the guidelines on how to help the students improve. Adminsterimg the word reading test is instrumental for educators to monitor the progress of the learners and device mechanisms to promote the…
song for my father analysis One song performed in the concert is titled song for my father. It is comprised of 24-bar AAb as the basis for its construction. The time for the song is 4/4 time. The composition for the song took place in F minor. The song features Bass Ostinato, and it also contains four chords in its structure. Some of the chords included in the song include Fm9 – Eb9-Ed9. For the piece of the song, it uses eighth notes, which are even. The piece does not swing eighths. The original recording of the song features Silver, whose role dis on the piano. Joe Henderson plays his role of the tenor saxophone, Carmell Jones plays the trumpet. The other artists included in the original recording of the song are Teddy Smith, who plays bass, and Roger Humphries is on the drums. The combination works perfectly to produce a piece of appealing Jazz music. The song was released in an album that shared the same name. The opening vamp of the song introduces the author’s central theme of…