Reflection of Service Breakdown at a Company Once in a company at which I used to work, service breakdown occurred. In particular, there was a failure of the firm to meet the needs of customers. The company was a human resource consultancy firm, whose services involved the provision of technical advice and outsourced services in the human resources field to clients. In a period of a month, the company failed to meet its goals and fulfill contractual agreements with various clients on time. The crisis led to constant complaints from the clients demanding answers and refunds of fees and money for services not rendered or poor-quality results. Initially, the firm’s leadership did not handle the relationships between clients and customer representatives well. The managers did not communicate to the client firms about the problem in time and effectively. The clients expected the firm to deliver the services that they had paid for in time, but they received neither the services nor an explanation from the company’s leadership initiatives. After about a week, however, the firm’s management sought to address the…

analyzing TTB Herbal Tea company Introduction In recent years, there is growing popularity in herbal tea competition by most leading players and companies. TTB (Tom, Teddy, and Brenda) Herbal Tea company is a small firm that is located in the outcasts of Chicago. The company is a fast-growing company whose growth has been accelerated through an expression of interest by family and friends, who have helped in marketing the products. For any entrepreneur, establishing a business and watching it grow is significant attainment. This essay focuses on analyzing TTB Herbal Tea company by discussing is ownership and company structure, describing its product, outlining its mission statement and marketing goals, and also discussing who their potential customers might be. Information About Ownership And Company Structure The company’s ownership is based upon the agreement by partners. In the company, there are three partners, including; Teddy, Tom, and Brenda. Brenda owns 50 percent of the company’s stake; tom owns 30 percent of the stake, and teddy owns a 20 percent stake. In the company, there are 90 employees. The company has manufacturing, supply…

Overview of Saudi Cable Company The Saudi Cable Company was established in the year 1396H (1976G), and at first, it was operating as a limited liability company. The initial capital was approximately SR3.5 million. The company’s main objective was to engage in the manufacture and trade of copper rods, wires as well as power cables. The company manufactures rods of all tensions and sizes. The company makes communication wires and cables comprising of; fiber optics and copper ground conductors used for communication and electrical purposes, PVC insulating compounds, pallets, and wooden reels. Within a short period, the company experienced substantial progress and emerged as a pioneer in manufacturer of cable in the Middle East. Later on, in 1409H (1988G), the firm was converted into a joint-stock company with a paid-up capital of SR270 million. After a few years, the Company share capital increased to SR760 million, and as of 29/11/2015, the company had 12,453 shareholders who were fully registered. At the end of the financial year 2015, the locals Turkish and Saudi, contributed approximately fifty-nine percent of the total Group…

The Brewdog Company The Brewdog Company has grown from a micro-brewery to a craft beer giant, and its success is primarily attributed to its branding strategy. Branding is significant in the beer industry, which is highly fragmented but still dominated by the large multinational breweries that have over time developed due to acquisitions or mergers. With the emergence of new firms in the industry, change occurs as the beer companies such as Brewdog try to remain relevant. Also, branding is what the companies in the bear sector use to differentiate them and retain and attract customers. For instance, Brewdog is a craft brewery developed in a small garage in a small town in Scotland in 2007 by two young friends known as James Watt and Martin Dickie. Years later, what used to be a micro-brewery is valued at over two billion dollars and is a global firm with production plants in areas such as the United States, the United Kingdom, and Germany. The secret of Brewdog’s success is, without a doubt right products and, more importantly, its branding strategy. In…

What are the key elements of web design for a company? Right web design consists of suitable elements. But it is important to identify the elements that constitute a good and responsive website. Beginner can easily distinguish between good and bad designs. However, it is important to have the idea of picking the right elements. For this, the professional web designers can help. The correct combination of the elements can contribute to design the right website.  The website is the online presence of your brand and therefore, it should be created in the best way possible. Getting the right design of the website can be difficult. With the right use of visuals and aesthetics, it shall help to create a unique website that stands out from the rest. If you hire professionals of web design Singapore, they shall help to use each of the elements appropriately. Visual appearance and layout of the website The website’s overall look is a crucial part of web design. If you want to surprise your audience with the homepage appearance and layout, it is better…

marketing plan for an American company Final Project   Your task is to write a marketing plan for an American company of your choosing. The company is planning to expand to international markets with a product from their current line, or with a new product. The focus of this plan is on the market environment and SWOT analyses of this international market, development of competitive advantage, segmentation and positioning, marketing implementation, control, and metrics.   Please see details of each component of the project below:   Executive summary (1 page)   The executive summary should be a short summation of the main takeaways from each component of the document. It should be focused on the decisions that have to be made and expected outcomes of these decisions.   Market Environment Analysis (about 3 pages)   Describe all components of the market environment.   SWOT (about 2 pages)   Develop a SWOT analysis. Please make sure to include: Describe weaknesses, strengths, opportunities, and threats Identify key weaknesses, strengths, opportunities, and threats in a summarize table Assign a score to the weaknesses,…

The business model canvas for SPC Company. The business model canvas for SPC Company. Customer segment part, SPC is focusing on the niche market of customers who are struggling with garbage pickup and as his concept for the business, environmental-friendly product, so there might be a group of people who are looking for this product to save the world and to decrease the number of fossil fuels.   For value proposition, by having this product, the customer will be able to lower the cost if waste management. Although we include the product delivery price, it is still much cheaper than the cost of a traditional trash receptacle. Moreover, the product’s software makes life much easier than before, with high capacity trash that comes with a software that helps you to eliminate the bin’s overflow and automatically compact the trash when it’s full without using fossil fuel but solar power instead. The company using exhibition, their connections and its website to reach their customer. The services are conducted automatically through software so this means the company doesn’t directly service their customer…

Southwest Airlines Aircraft Company If you own a business and run it from home, the Southwest Air Cargo is an ideal choice. It is because of the fact is that it provides an affordable way to transport business and personal items in the United States. This service has been around for over thirty years, and Southwest Airlines has always held an excellent reputation for reliability and efficiency. The Southwest Air Cargo does not only help your customers to transport their own stuff but also lets you do it too. To start with, the Southwest Airlines Aircraft Company will bring the most important things your business needs. The United States airline market is full of international flights, so you must transport freight all the time. Many times you have to ship products to a foreign country, and you need to secure international shipping for any shipment you carry. To do this, you will need to use the services of the Southwest Air Cargo, and you can do this from anywhere in the country that the United States air carrier is available.…

Selected company: Heifer International Heifer International is a community development organization that is working to eradicate hunger and poverty around the globe. Steps to Developing the Organization’s image and brand and the characteristics of AACM of Heifer International  are as follows: The purpose of the brand should be discovered at the initial stage of developing the brand image of an organization A competitive analysis within the industry must be conducted to address the strengths and weaknesses of the competitors. It is the easiest way to convince audience reasons behind choosing the products of Heifer International Heifer International must set the target audience of its products to ensure a specific target The mission statement for the brand and vision statement for the brand should be fixed Qualities and benefits of using the brand must be specified accordingly to clarify the importance of the products to the target audience A unique brand voice must be established. For example- the brand voice should be professional, friendly and authoritative A brand story for Heifer International should be created A catchy logo and tagline for…

Profitability Ratios Benefits for Apple Company Forecast Model for Sales Financial ratios are the critical items of determining the performance of an organization by analyzing the equity, liquidity, and profitability (Investopedia, 2019). Analyzing the investment is essential in determining the survival of an institution in the market by its ability to pay the incurred debts and have a working that is beneficial for the day to day activities. The income statement determines the profits or losses that could have been committed by a firm. Hence, it is of significance in forecasting the total sales by setting target revenue which would give a higher and reasonable operating income. Therefore, more concentration will be the gross margin ratio, the research and development to total profit ratio, and the profit margin. Gross Margin Ratio Gross margin is the amount an organization remains with after the incurring of direct costs which are from the production of products and services (Investopedia, 2019). It is the total per cent of the amount obtained after subtracting the cost of goods sold from the total revenue. Thus, it…