Selected company: Heifer International Heifer International is a community development organization that is working to eradicate hunger and poverty around the globe. Steps to Developing the Organization’s image and brand and the characteristics of AACM of Heifer International  are as follows: The purpose of the brand should be discovered at the initial stage of developing the brand image of an organization A competitive analysis within the industry must be conducted to address the strengths and weaknesses of the competitors. It is the easiest way to convince audience reasons behind choosing the products of Heifer International Heifer International must set the target audience of its products to ensure a specific target The mission statement for the brand and vision statement for the brand should be fixed Qualities and benefits of using the brand must be specified accordingly to clarify the importance of the products to the target audience A unique brand voice must be established. For example- the brand voice should be professional, friendly and authoritative A brand story for Heifer International should be created A catchy logo and tagline for…

Profitability Ratios Benefits for Apple Company Forecast Model for Sales Financial ratios are the critical items of determining the performance of an organization by analyzing the equity, liquidity, and profitability (Investopedia, 2019). Analyzing the investment is essential in determining the survival of an institution in the market by its ability to pay the incurred debts and have a working that is beneficial for the day to day activities. The income statement determines the profits or losses that could have been committed by a firm. Hence, it is of significance in forecasting the total sales by setting target revenue which would give a higher and reasonable operating income. Therefore, more concentration will be the gross margin ratio, the research and development to total profit ratio, and the profit margin. Gross Margin Ratio Gross margin is the amount an organization remains with after the incurring of direct costs which are from the production of products and services (Investopedia, 2019). It is the total per cent of the amount obtained after subtracting the cost of goods sold from the total revenue. Thus, it…

SWOT analysis:Coca-Cola Company According to the website, Coca-Cola is a global beverage company that is involved in manufacturing, retailing, and marketing of non-alcoholic concentrates and syrups. Apart from the original product Coca-Cola, the company other five hundred brands that it offers to over two hundred countries worldwide (Coca-Cola, 2020). These brands range from water to costa coffee and green tea to canned beverages. Its growth and development are attributed to diverse marketing and advertisement strategy. It has also been able to remain ahead of its competition through strategic positioning and brand promotion. The following paragraphs analyze the company by identifying critical strategic competitive advantages, including strengths, weaknesses, significant opportunities, as well as threats. Besides, the article also discusses the critical success factors of the company. SWOT analysis Strength ·         Awarded the highest brand equity making it the costliest brand in the world. ·         Global presence to more than 200 countries has also played a role in promoting the brand name. ·         It has the largest share of the market in the industry after Pepsi. ·         The company has a unique marketing…

 strategies and consumer behavior for amazon company A company is regarded as successful when it achieves profit maximization objective and meeting of the shareholder’s wealth maximization objectives. Profit maximization focuses on minimizing the inputs costs and maximizing on the final out, while shareholders’ wealth maximization objective focuses on how the management invest in projects. The objectives require the managers to invest in a project that has the potential of yielding a positive net present value. The other key element that gauges the success of the organization is its commitment to corporate social responsibility initiatives and how it serves its target customer. An example of a successful company in the world is Amazon(Ellen & Kyoo, 2011). The company specializes in e-commerce, which entails selling the product online. The company is the leading e-commerce business globally. Other examples of e-commerce business they include eBay, Alibaba, among others. The understanding of the concept of marketing strategy and consumer behavior is vital since it contributes to devising the best strategies to be embraced by a company to succeed as a going concern in a…

 impact of trust and behavioral control for decision-making on a smartphone on management students in the faculty of economics and business for the Samsung Company The study by Sinarwati and Alamsyah seeks to detect the impact of trust and behavioral control for decision-making on a smartphone on management students in the faculty of economics and business for the Samsung Company. The motive of studying the behavior of consumers is to understand the way consumers conduct themselves as they focus on how to satisfy their desires and needs. The study applied the explanatory study approach in which the relationships between the variables are clarified through hypothesis testing. Based on the population, the study involved 103 students in the management department and is Samsung smartphone consumers. The sample distribution depends on the clarification of the participants at every phase, and the technique applied is stratified random sampling, thus using a sample set of 44 people. The study used a survey in data collection and a quantitative analysis, in which questionnaires were distributed among the students. Notably, the study also conducted an in-depth…

Instructions When Picking a Wedding Transportation Company When you want to have the best experience in life, your wedding could be the ticket that you would be looking for. You must find the best service providers who will be able to handle the planning. It is crucial to ensure that you find the best wedding transport services, which will be the best choice that you make now. Be determined to get the best service provider who will be able to deliver the best transport services as you would have desired. Getting the best wedding transportation services will not be an easy process, and therefore you should commit your time to get the best. As you are finding the best chauffeur services, then you will need to connect with the service provider, such as A1A Limo, and this will allow you to get the best results as you would have anticipated. Stay focused and read more through this article, and you will get these tips as they are well highlighted here. Cost We all know that planning a wedding is not…

Company A Risk Analysis Governments and businesses are shifting workloads to the cloud. Some organizations, however, are hesitant because of the lingering unease about how to secure data is with cloud computing. Services in cloud fall under three classifications including SAAS (Software as a Services), IaaS (Infrastructure as a Service) and PaaS (Platform as a Service). Company A Risk Analysis Good security measures for cloud give scalable solutions that detect risks before reaching the data center. These risks include: a) Contracts and Technology Selection The contract provided includes no crucial elements that would protect privacy needs and security requirements. Company A ranked this problem the highest with the high likelihood of occurring with the largest impact. b) Tenants separation and Multifactor Authentication The exploitation of software and system vulnerabilities with the infrastructure of CSPs, applications, or platforms supporting multi-tenancy may fail to maintain the existing separation. Surface areas for an attack are increased by multi-tenancy in that if there is a failure in separation controls, the chances for data leakage are increased. Company A’s IaaS firewalls are not under managers…

How does a company go about creating value? Value creation is the primary foundational principle of every organization. Organizations seek to create and deliver ways that would generate subsequent profits after costs have been incurred. This means that it provides a special approach that provides greater value to the ways in which proper business concepts are attained. Value is mandatory in establishing proper channels along with given proponents. What is meant by “core competency”? This refers to a management concept dealing with a harmonized combination of multiple skills and resources which differentiates a firm across a given marketplace. It is responsible for establishing the competitiveness of an organization. Core competency sets forth the skills considered and the manner in which certain approaches have been completed. Select a company you’re familiar with and discuss their core competency Coca-cola being an international corporation, boasts in having significant core competencies such as strong brand value. The company also has a well-established franchise network that enables them to have a controlled cost all over the world. Its suitable distribution network and administrative control is…

 report for Western Company based on the construction of the financial statements Introduction Selling the product of a company is not the final step in operating a business. Understanding the financial state of the business is essential in determining the direction the business is taking. Financial statements are the primary tools that show the progress of any business. It allows a constant monitoring of expenses and revenues. Important financial statements for businesses include; income statement, cash flow statement, and the balance sheet. All the three financial statements play a significant role in determining the financial health of an organization. The financial statements of the Western Company provide meaningful information of the financial performance of the company since its inception in 2014. Below is the report for the company based on the construction of the financial statements. Income Statements The resulting income statement from the information provided for the three financial years shows that there is a steady increase in revenue in the company. The revenue in 2014 was $2,000. For the next year, the revenue increased to $3,900. Lastly, for…

vision and mission statement for Samsung company Samsung is a technology cooperation whose vision and mission statement focuses on innovations and societal improvements. That is, the cooperation’s mission statement considers the inspiration of the world with the ideal products, innovative technologies, and designs necessary for the enrichment of peoples’ lives and contributions towards social prosperity and the development of a new future. This mission statement is considered appropriate based on relevant principles and concepts. However, the mission statement should be regarded as adequate if it clearly addresses the business scope a company is pursuing (https://open.lib.umn.edu).). The range, in this case, must be defined in markets and products. For instance, the Samsung company mission statement addresses the technological products and markets pursued by the company. The other element that makes the mission statement appropriate is the constant review and the current update on the mission statement of the company. The vision statement of Samsung cooperation is also considered appropriate as it talks about the development of an inspired world and future. Some of the reasons that support the appropriateness of the…