Marketing Strategy for Coca-Cola Company Team Project (4 sections) Overview In the first half of the course, you and your team will research the marketing strategy for an existing product of the Coca-Cola Company, and eventually propose a growth opportunity.  You will examine the market, the category, environment and competitive challenges. The specific product/brand/category will be chosen by your TA. They will also identify the geographic scope of your work, and parameters of the category.   The Coke project will have 4 sections.   To aid in your knowledge about the product and the category, you should study the product in the retail environment. Look at shelf position, competitive products, pricing strategy and packaging. This can inform and enlighten you on the category, the consumers, competitive set and segmentation strategies.   Learning Outcomes: The student will know or be able to do the following as a result of completing this assignment: Understand the importance of information and research in marketing and business decision making. Get familiar with key industry and company information resources. Identify and “size” the market, and look for…

Medical Distribution Company Logistic Cost Control Abstract The Chinese healthcare sector strives to achieve quality healthcare at a minimal and cost-effective manner. The paper highlights the challenges that have impaired such move in the past. Supply chain system is a contributing factor towards the final cost of drugs and other medical devices. Therefore, it is imperative for the stakeholders in the industry to identify the existing gaps and offer substantial solutions towards achieving a cost-effective operational framework. The paper will delve into the analysis of some of the efforts the government and other stakeholders are putting forth to achieve a lean and effective supply chain system.  The paper also offers recommendations towards achieving an agile supply chain in the healthcare sector. It is worth noting how cost management in the supply chain has shifted from managing procurement to managing collaborations and partnerships that go a long way on cutting cost. The analysis of health care system supply chain acknowledges the changes that have taken place in the past few years. However, the healthcare distribution network is not yet there and…

Ratio analysis of Barry Computer Company    Please grant me the permission to give analysis and recommendation of Berry company ratio analysis as compared to that of the ratios prevailing in the industry. The ratio that am analyzing include profitability ratio, turnover ratio and liquidity ratio (Houston, 2009, p. 90). In terms of liquidity ratio in which I will consider quick and current ratio. Current ratio in Barry Company is 1.98 lower compare to that one of the industry of 2.0, it is recommended that it should be at least 2.0, so Berry Company is stable. Quick ratio in Berry company is 1.25 compared to1.3 of industry there being stable because the company can be able to pay current liabilities from its liquid assets. In terms of efficiency ratios, Barry Company holds stock for long by 28 days more than the industry which indicates lower level of sales. The Barry company inventory turnover ratio is lower which will lead to lower profitability compared to the industry turnover ratio. The total asset turnover of Barry Company indicates that lower sales are being…

Logistics cost Control in medical distribution company Introduction Unlike the medical distribution industry in the United States, where top three companiesown 90 percent of the entire domestic market, in China, there are currently around 9000 medical distribution companies nationwide. In early 2000, the China medical distribution industry comes into its development surge, thousands of company were gradually started in this industry. However, in 2017, lots of new policies and regulation were introduced by the government, reorganizing the medical distribution industry with an intent to lower the medicine prices with fewer smaller sized “middle man”. Within three years, it is expected that 80 percent of the medical distribution company will be eliminated. In the urgent of surviving this elimination, find ways to run the business more efficiently become critical. I will be focusing on the research of logistics cost control in medical distribution company, trying to come up with some optimization measure in term of minimizing logistic cost in medical distribution company. The research will be both qualitative and quantitative. For the qualitative approach, I will be interviewing the management and…

The importance of performing social media audit for your company Social media has become one of the most effective tools of marketing. Therefore, you will often find yourself spending money on social media accounts in the bid of winning customers. It is, therefore, essential to ensure that you perform regular social media audit to trace your expenditure on various accounts and also know whether your allocated money is working towards achieving the company objective. Here is some importance of social media audit in a given company. Puts you in charge It is all about getting results and converting more leads. When you perform social media audit for your accounts, you will know which areas to focus more and where there is a potential of growth. Additionally, if you perform the audit with reliable personnel, you get transparent objective and authentic advice on how you should plan and execute your social media ideas for better results. For this reason, NetBase is here for you. They provide you with accurate and fastest social media analysis. Therefore, you will have a new angle…

business and development of a competitive company The module provides several lessons that are in line with the business and development of a competitive company. It is necessary to understand that every company should be customer focus as Wal-Mart. Being customer focus provides the company with the opportunities to understand the changing needs and expectations of the customers. For instance, Wal-Mart offers products to the customers that were at low cost and of quality, but they were still making profits. The company understood that its competitor’s products were expensive, and for it to be on par with them, it had to lower the cost of its products. Another lesson learned is having strategy this implies strategic formulation. Strategies provide opportunity to monitor the environment in which the company should be located. Without a strategy, the possibility of the company failing to meet its objectives is high. The business-level strategy, international strategy, and corporate strategy are the most significant strategies that are needed for any company. The approach helps in market identification, both locally and internationally. The module additionally is proper…

McDonald Company Overview McDonald Company Overview McDonald’s Company is the global biggest fast food provider, with even many than 34,000 cafeterias that serve 69 million customers in over 118 countries each day. The Company has headquarters in Oak Stream, Illinois. The corporation is classified on the NYSE exchange and is in the restaurant business. The corporation also has a foreign market. With its owner, Ray Kroc, McDonald’s rich history started. He has built a stable base with McDonald’s dream and the determination of his professional managers to maintain McDonald’s arches bright for the coming years. Description of the business McDonald’s Corp is active in McDonald’s global restaurant activities and franchises. The restaurants of the Company are run under joint venture arrangements between McDonald’s Corp, franchisees, and associates (Nuque-Joo, 2019). On December 31, 2012, the number of restaurants operating under traditional licenses was 19,869, of which there were 6,598, of which the corporation owned McDonald Corp, 4,350 were developmentally authorized restaurants, and 3,663 were cafes associated. McDonald brand The McDonald’s brand is among the most famous and influential products of the…

marketing analysis of Tesco Plc. Company Introduction The presentation would be based on the marketing analysis of Tesco Plc. Company. The company is a British multinational retail company, which is an eminent name in its industry. The company serves millions of customers through its offline and online outlets. The presentation will highlight the overall market size of the company, including its product segmentation. A trend in the product segment will be examined in the subsequent slide. Further, the presentation will identify the main competitors of the company with a focus on their market shares. The overall market size of Tesco Plc. Tesco Plc. has been recognized as one of the most influential brands of the United Kingdom and has been ranked fifteenth among the top brands of the retail industry of the UK. The company is a leading grocery retailer having a constant share of 25% in the market. Main product segment with trend analysis Tesco Plc. Segments its main products through four critical bases. The bases are geographic, demographic, psychographic and behavioural. In the geographic segment, the company targets…

Tatts r Us Ltd – Private Limited Company Yes. The business under the name, “Tatts r Us Ltd,” may either be a private limited company or public limited company. A private liability company best suit their needs, mainly because it has one or more shareholders or owners. According to Section 755 of the 2006 Companies Act, private companies buy-in through private sales and cannot sell or publicize shares to the general public. Stimpson Peter and Farquharson Alistair, Cambridge International AS and A Level Business Coursebook (London, UK: Cambridge University Press, 2014), 19. In a private liability company, directors are company employees who are responsible for all administrative tasks but do not have to be shareholders in the company. Bob and Angeline wish to be the only members and directors of the company and keep the company’s affairs private and confidential.   Question 2. Reinstating Antonio The company’s constitution provides that Antonio is appointed master tattooist for life. However, directors have decided to terminate his employment. The directors may not reinstate Antonio’s job even if he is now a shareholder. The…

The Coca-Cola Company Analysis This paper intends to evaluate the corporate-level and business-level strategies of the Coca-Cola company to recognize the most critical approach, which has primarily contributed to the firm’s success in the past and can enable the organization to compete effectively in the future. The firm’s competitive environment has also been analyzed to examine and compare the strategies used by other competitors in the industry to compete slow and fast cycle environment. The Coca-Cola Company The Coca-Cola Company is the biggest manufacturer and distributor of beverage products in the world. It is an American international company involved in the manufacture, promotion, and distribution of a variety of beverages such as soft drinks, sodas and fruit juices, sports and sparkling drinks, coffee, tea, mineral water, and yogurt drinks (The Coca-Cola Company, 2020). The organization manufactures more than 3,500 products under 500 different brand names. Some of the Coca-Cola company’s top brands include Dasani, Coca-Cola, Power Ade, Fanta, Mello Yello, Sprite, and minute maid. The firm operates in more than 200 countries around the world, and it serves more than…