customer goes through five steps before making a decision Andy According to the text, it highlights that a customer goes through five steps before making a decision. However, the steps have not been indicated, which is a requirement of the discussion.  Other factors that affect purchasing decisions have also been highlighted, such as change; this, therefore, requires the companies to understand the shifting that occurs in the lives of their customers. Through this, they will be able to have an increase in their sales.  The student has given an illustration of a new purchasing process, and through it, the different stages in the purchasing decision have been stated.  By identifying the best company to purchase from, the product was in line with the needs of the customer. It is, therefore, necessary for the purchaser to identify the right company to purchase from. Phyllis The article fully responds to the discussion question, whereby it gives the five steps that are involved in the purchasing process.  It also highlights the necessity of these stages since through them; the customer is able to…

customer service management Introduction This report aims at reviewing the customers’ complaints for one year. Reviewing customers’ complaints is very crucial. Customer review makes the company get the reason why there is a high churn rate in their companies. Since they are high competition in the market, customers satisfactions should be met indefinitely. Quality services can achieve customers’ satisfaction with the staff. The staff can either be internal or external (those making deliveries of products to the clients). Another way to ensure that the customer satisfaction is met is when the products being sold are healthy and of good quality (Bergman & Klefsjö, 2010; Fornell, Rust & Dekimpe, 2010; Hanif, Hafeez & Riaz, 2010; Hill & Alexander, 2017). The customers will always complain when they don’t receive excellent quality services or products. To obtain customer satisfaction, the customers were allowed to fill in complaints after the purchase of the goods. The customers were allowed to complain about the staff, the products, and external service providers. The data was collected for the whole year and recorded. The data was later analyzed…

Customer Needs Using your research from Assessment 3a/3b and secondary research, describe what your customer needs and why they need it. The customers of the products are majorly homeowners in the UAE. The UAE is famously known for its hospitality, and homeowners are not an exception (Stephenson, Russell, & Edgar, 2010). The homeowners in the UAE are fond of cooking a large amount of food. One of their many reasons for cooking large amounts of food is because they feel that they may have a visitor at any particular time. Therefore, when they receive a visitor, they would not face a situation where the food they prepared is not sufficient enough to cater for their needs and that of the visitor. On most occasions, the homeowners fail to encounter perceived visitors. As a consequence, they are left with a huge chunk of food as leftovers. Most of the communities in the UAE feel that it is not to dispose of food. Therefore, they usually donate to some families. However, such families are, at times, challenging to find. Thus, the homeowners…

Aspects of customer service for goods and services that are globally marketed Customer service is very vital for goods and services that are marketed globally because foreign customers solely rely on the quality of service they are offered. They count on the type of customer service they experience to make decisions on whether to remain loyal or defect to another seller. It is, therefore, very vital for companies operating beyond their country’s borders to employ customer serviced aspects when dealing with their customers. Goods and services that are globally marketed need customer service aspects, which include accurate and timely deliveries. Installation of equipment and machinery, handling customers, accepting returns, explaining and honouring warranties as well as problem-solving skills. A company like Apple in its effort to ensure the customers are well handled, uses social media to reach its foreign customers. Apple posts a tip a day on Twitter to enable its product users to discover more about their devices. Learning more about their devices leaves the customer excited about using Apple products. A satisfied customer is more likely to remain…

Customer pain points What is the overall consumer pain point(s) Consumer pain points usually refer to problems that customers face in your line of business. These points are essential to consider for any businessman as it informs the entrepreneur on the specific requirements of is the customer. As a result, he or she can be able to deliver to his customers the exact content that they are in need of. Pain points are usually divided into four major categories: Financial pain points Productivity pain points Process pain points Support pain points   What does your brand offer to address point #1 above, functionally and emotionally Does Starbucks serve its customers with coffee? Functionally, Starbucks has put consistent measures to ensure that its product is in the market all over the season. Some of these strategies include the order and pay experience. This strategy help meet the three most important customer requirements, i.e., speed simplicity and ease (Gopalani, & Shick, 2011). It ensures that the products are delivered to the customers in time and that the products provided to the customers…

 Creating WOW Moments for customers If you’ve searched for Creating WOW Moments for customers, you’re evidently in the right direction in growing your business. You have successfully identified customer experience as a definite way of business success. We will help you in this quest by telling you how to create such WOW moments for your customers! Nobody in their right mind remembers standard, mediocre service – the moments that truly stick with a customer are either the terrible or the amazing. You must be at the right end of this spectrum! Why? Because memorable moments get talked about, spread around, and shared like wildfire. But don’t be daunted by the pressure to stand above the rest, customers have multiple brands they will rave about every day, you just need to make sure you’re tapping into their expectations and then exceeding them. Still, sounds difficult? Let’s simplify things…   Be Proactive!   Just because you know you’re capable of great things doesn’t mean that customers will come running and opening up pathways for you to create ‘WOW’ moments. You have to…

Target Customer and Customer Experience Target Customer IKEA is a European international group that makes and sells out the ready to assemble furniture, homeware, home accessories, some valuable goods, kitchen appliances, food products, and other home services as well (IKEA, 2020). IKEA has a wide target market where the company targets middle-class customers and also fashionable and young people, particularly those who love modern accessories and furniture. The core values of IKEA are to offer quality products at a low price in different forms performing different functions, and that maintain sustainability. The customers of IKEA seek to get their high-quality products/services at a low price. Customer Experience The customers of IKEA have a positive experience throughout the customer journey with the company as they found IKEA as their first choice to shop the furniture because of its modest price offering.  The customers find them-selves more convenient and happy to use the services/products of IKEA as the company does their best to make customers happy and satisfied by delivering their service/products in an effective way (Consumer Affairs, 2020). The customers also get a…

Targeting Global Customers Any firm that intends to move its business into the global market must understand the taste and preferences of its target customers. The tastes and preferences of the consumer help the firm produce products that meet the needed of the consumer. A firm gets to understand its target customer by researching on their culture. Consumers’ culture helps the firm understand what kind of products the consumers will buy. A firm also studies on consumer buying behavior. The buying behavior of the consumer helps the firm in deciding what products to sell to the consumer and what rate. A fir also gathers information on the trending products in the global market. Through providing products that are trending, the firm succeeds in targeting its global market. A firm also succeeds in marketing its products on online sights. Firm research on sites that the current consumer visits often and markets their products in those platforms. Through marketing their products online, they reach out to more consumers, and the consumer becomes familiar with the firm products. For a firm to succeed…

  The Evolving Visage of Customer Service with AI and ML   Introduction Today, I can hardly find a good online store that does not put forward at least one form of high-tech #customer support. Customer service #virtual assistants can answer simple queries like informing me about the status of my order, helping me look for a particular product based on the filters I put in, and so on. This greatly enhances our online shopping experience due to instant responses, personalized product displays and also through reminders and notifications about great deals. But do you know how this whole superior customer service experience is brought forward? It is with the help of AI-powered ML. Difference between AI and ML The terms #Artificial Intelligence and #Machine Learning are often used interchangeably by tech companies, but there are differences between the two. I am trying to give you a clearer perspective of the two terms so that you can better understand the #difference between AI and ML. I found the aptest description of Machine Learning to have been given by Tom M.…

Personalized customer service In today’s businesses around the world, the service and welcoming given to a customer is a great advantage of the success of that particular business. These excellent services offered to customers make them visit your store regularly, and this enables an individual to gain the customer’s loyalty. The customer service can be given out using different platforms like social media. If customer service is offered in a good way, this can help in retaining that particular customer since regular customers tend to spend more money on doing business with you that the first time customers. If a customer is satisfied with products offered from one’s business and if these products add some value to their lives, they usually refer other people to do business with you, and this will enable the growth and success of one’s business. Personalized customer service is an act of making an effort in one’s business to meet and satisfy the customer’s needs and expectations so that the customer can be comfortable and have a good reason of becoming your long term customer…