best entrepreneurship ideas, according to Peter Thiel Question 1 One of the best entrepreneurship ideas, according to Peter Thiel, is doing something completely new, something that has never been done before. After things have been developed for the first time, they become normal, standard, and no longer surprising. Being unique in developing ideas is important if one target to catch the market by surprise and excel. Peter reaches this conclusion after examining the trend in technology, where innovation has been the defining factor. Peter Thiel insists on the need to think and plan ahead for every ambitious entrepreneur. A good product should be iterated in every possible way to create chances of optimization of the existing product. The entrepreneur also has to focus on the long term future of the business, and competitiveness through time, and endurance. Many businesses always focus on competition, but Peter Thiel advises entrepreneurs not to compete, and he has his reasoning. The aim should be to create a monopoly in a new area that is underdeveloped. He claims that competition draws one from the main…

An outline of the security issues – Customer’s expectations and the firm’s responsibilities Large organizations are increasingly becoming the target of cybercriminals, and there have been increasing concerns due to rising malware threats and system vulnerabilities. The fictitious organization, Digital Diskus, has been the target of attackers, and therefore, customers have a certain level of security-related expectations from the organization. It is vital to ensure the privacy and protection of the sensitive information of the loyal customers so that the organization can ensure the complete protection of customers (Gasser et al., 1989). List of customer’s expectations Sudden malicious, along with non-malicious attacks, might cause uncertainty among customers. Moreover, the reputation of Digital Diskus would be at stake if it fails to fulfill the security needs if the customers. Therefore, identifying or listing those needs is a necessity. The customers want a certain level of control and hold on the digital identities while using online platforms (Grover, 2011) Using secure passwords is another need of the customers and this, in turn, would help the firm gain a little more confidence over…

Customer Service Plan  “The customer is always right” is a common phrase that we get to hear daily. The truth if the matter is that the customer is the backbone of any business. Without the customers, then it won’t be straightforward for any organization to sell its products or offer different services. It is essential first to understand how the customers add an impact to the business. The customers ensure that the company continues as well as the customers purchase goods and services. In this case, it is essential to embrace better customer service. Providing better customer services, is key to any business as it helps maintain loyal customers, bring new customers as well get a referral for future customers (Lockwood, 2004).  As an emerging leader, I will define customer services as a pathway that helps the organization garner more sales as well as create a better relationship with the customers. I would also consider it as a tool that helps come up with a healthy competition by maintaining and getting commitment to providing better customer services. In this case,…

Types of customers I hope to attract and how they will benefit from my products and services Types of customers I hope to attract and how they will benefit from my products and services Customers have a very crucial role in a business. Therefore, understanding the kind of customers, one wants to attract will help in allocating resources to generate good revenue. I want to draw three types of customers, including Loyal customers, Impulse customers, and discount customers (Roy, 2018). Loyal customers will be the most important people I would like to appease. This is because they are the ones I expect to contribute to buying most of the sales. These kinds of customers are useful because they are always loyal and give value to a product heavily, and they can even recommend my products to others. I will attach importance in their input, get their feedback, and involve them in decision making so that my business can grow. Besides, Impulse customers will also be attractive to consider. I like this type of customer because they usually don’t have anything…

Kinds of customers I want to attract and how they will benefit from my products and services Customers have a very crucial role in a business. Therefore, understanding the kind of customers, one wants to attract will help in allocating resources to generate good revenue. I want to draw three types of clients, including Loyal customers, Discount customers, and Impulse customers. Loyal customers will be the most important people I would like to appease. This is because they are the ones I expect to contribute to buying most of the sales. These kinds of customers are useful because they are always loyal and give value to a product heavily, and they can even recommend my products to others (Roy, 2018). I will attach importance in their input, get their feedback, and involve them in decision making so that my business can grow. Besides, Impulse customers will also be attractive to consider. I like this type of customer because they usually don’t have anything in mind to buy. They just come and purchase spontaneously. Therefore, they end up buying a lot…

With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3. Propose solutions/make thorough recommendations on how the issues should be handled. 4. Justify your solutions. 5. You should apply marketing concepts/theories introduced in this course or you find from external sources. Case write-ups should be 3 – 5 pages not including cover page and reference page, double spaced, 12 font size in Times New Roman. Please submit it in MS Word format.[unique_solution] With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3.…

McDonald’s strategy and global expansion through customer and brand loyalty in japan Introduction Problem Statement For most multinational companies, going to international markets is the norm. An internationalization strategy is necessary, especially with globalization. According to Khan (2017), globalization has brought with it both opportunities and challenges. The opportunities from globalization are about the liberalization of markets, substantial bringing down the barriers of entry. All these have therefore made the entry to foreign markets for these MNCs relatively easier. On the flip side, it has increased competition for the MNCs in their home markets, leading to stagnation or even reduction in profits. McDonald’s is one of the multinational companies which has a presence both in the USA and abroad. McDonald’s has always been on a global expansion strategy, looking to penetrate new markets. Its market expansion strategy is mostly helped by the company’s strong brand, which has, in turn, led to an increase in customer loyalty. Over the years, however, it has also faced stagnation in some of these international markets, with no growth in sales, profit, or market share.…

challenges from understanding customer’s demands to manage the proper inventory and other complexities Owning a business is not a small thing; it requires proper planning and profitability while running a successful business. And when it comes to an e-commerce business, make sure that you are handling it with proper visibility and communication amidst the entire process of the stock accumulation from inventory to the warehouse. Although, you might be aware of how e-commerce ventures are moving, becoming a hub for everything to buy. Yet, these businesses also deal with several challenges from understanding customer’s demands to manage the proper inventory and other complexities.   If we talk about the peak time or season sales, this is the only time when the supply chain and marketplaces face immense havoc, especially retailers who deal with managing orders, inventory, warehouse to final delivery of the consignments. To avoid such difficulties in your retail business, here we’ve tried to discuss about how you can enhance your organization, save your costing and provide a unified experience to all your customers in a single platform.  …

Measuring Customer Service  Prior to beginning work on this assignment, read this week’s assigned readings. In the required article, Customer Obsession and the Platinum Rule (Links to an external site.)Links to an external site. (Reid, 2016), the author refers to the “Platinum Rule” for developing outstanding customer relationships and discusses the importance of customer service. Your textbook emphasizes the idea that customer service is a strong competitive weapon, which is difficult for competition to imitate. In logistics, the four dimensions of customer service are time, dependability, communication, and convenience. Advanced transportation and technology are the main drivers of globalization that contribute to these four dimensions. See Table 7.2 on page 124 of your text (Murphy & Knemeyer, 2015).[unique_solution]     For this assignment, you will research DELTA AIRLINES (TRANSPORTATION COMPANY), write a paper that discusses how customer service supports logistics and supply chain management, and then analyze how this relationship contributes to a company’s competitive advantage in the global marketplace. Must be 600 to 900 words in length   In your paper, Explain how your chosen company’s current logistics and/or supply chain management…