Privacy and security Introduction Privacy and security are the primary concerns in the world of cyberspace Personal information can be protected by implementing the privacy guidelines Both security and privacy are considered as overlapping concepts However, in a digitally connected world, both the concepts are closely linked Cont. Problem statement Privacy issues exist because customers often agree to disclose their information to the marketers The connected world is witnessing rapid compromise of sensitive information Cybercriminals now have complete access to the bank databases Information is now exposed to the cybercriminals There is a need for drawing comparisons between the effectiveness of security and privacy measures Cont. Goal The goal is to draw a comparison between security and privacy policies in cyberspace that might be useful in ensuring the protection of information. Research questions To understand the ways in which US-based firms ensure the privacy of confidential information To understand the extent of privacy and security measures in the organizations To identify issues that firms might encounter while ensuring security and privacy To find ways of mitigating the issues Cont. Barriers…

  What is effective CRM (Customer Relationship Management)?  Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with its customers, solves their problems, and encourages them to buy products and services. CRM covers all aspects of customer transactions and connects all internal customer-related elements of an organisation through an intelligent approach. Some professionals believe CRM also includes business processes, technology and laws to assist with the customer relationship through different stages of the business cycle. The more customer-related data it contains, the more effective a CRM system will be to help provide a better understanding of these processes. CRM is not an activity limited only to the marketing department. In fact, it involves sustainable, integrated improvement in the entire organisation’s culture and processes. Customer data is collected to create an integrated picture of the customer. CRM often needs a comprehensive…

Importance of branding for organization and customers Introduction Branding of a product or service has benefits to the organization as it improves its sales revenue in the process increase profit in the long-term. On the other hand, branding allows consumers to differentiate products. The study aims to explore the importance of branding for both the organization and consumers using Costa Coffee as the case study. Importance of branding for organization and customers Branding affects various aspects of the organization, such as sales, image, and accessibility. According to Adegbuyi (2018, P. 23835), branding is essential in determining the sales performance of a product in n organization. Branding is a process that allows the organization to align its operations and processes to align with the brand identity and values. Branding helps the customer to create a relationship with the products (Keller, 2020, p. 998). When an organization brands its products, it creates the mindset in the customer that no other product is existing in the market which, results in actual sales by customers. Branding is one way for an organization to differentiate…

Customer Centric Strategy Assignment Instructions   TASKS:   Hootsuite Test – Individual Task – 50 Marks   First complete the Hootsuite PLATFORM training. Login instructions wer provided by your professor.   You will be taking the Hootsuite Platform Certification Test, 50 questions, 60 minutes IN CLASS.   Note that 75% is required for Hootsuite certification, but students do not require 75% for purposes of the MGMT223 course. Students seeking this certification may decide to take the test again at a later date in the event they do not obtain this score on the first attempt.   SUBMIT: The Hootsuite Test score is displayed at the end of the test. Screen capture the Hootsuite Test score results and ensure your name is showing. Paste screen capture into Word document, save as PDF, and upload PDF to the individual student dropbox. (Individual mark)[unique_solution]   Hootsuite Company Social Media Customer Relationship Management – Group Task — 44 marks, 4 marks each   Imagine that you are a team of entrepreneurs who just started a business (e.g., College Student Tutoring business, Food Truck business,…

customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. Samsung targets an extensive range of users ranging from industry standard tools to typical day-to-day usage gadgets. The usual target age associates range from the twenty’s to fifty’s or even older, so long as the individual has the capability of buying and using the commodities that Samsung has provided in the marketplace. The Company as well targets individuals at the age bracket of 14-25. This age bracket of Samsung commodity is typically Samsung smartphone target users as they generally are innovation savvy. The adults (age 26-50) are the most extensive section of the Company’s target market as this group consists of individuals who have the ability to buy any of the goods Samsung has to offer in the bazaar, be it smart TV or smartphones. The corporation sells its items around the globe in more than eighty countries. The corporation sells its products both in rural and metropolitan localities. Psychographic incorporate the section of the high class, social class, the working class, and the…

Discussion questions- Case study on Customer service at Datatronics Discussion questions Customer service should mainly involve effective and open communication between the customers and the service providers. Communication is the key to success in this field. Both the parties involved must interact openly during every call (Garfein, 1988). In Datatronics, the service representatives remained uninformed after the launch of a new product. This should not have happened to them. These representatives should have been the first to know about a new service or product launch. Matt should collect information regarding the time required to release a new product and communicating its release to the representatives of the customer service department. Matt should inform his superiors about the training that the representatives have received, and he should make sure that the representatives are aware of their job responsibilities and roles. Matt should also engage with customers to know their experiences. Customers are likely to provide both positive and negative feedback. After receiving the feedbacks, Matt would understand the expertise or gap in the expertise of the trainees. After collecting the customer…

Marketing plan for Burger King Introduction This paper outlines a marketing plan proposal for King Burger presented to the company executives to adapt for them to increase their profits and gain a competitive advantage over other companies. Burger King, a well-established fast-food organization in the United States. This proposal will encompass the strategies based on the products that the company will offer through target marketing using its marketing mix tool. SWOT Analysis Strengths Burger King is one of the largest brands of the fast-food industry; it should ensure that it intensively uses its brand to bring out the hidden potential that it has. The company should diversify its products such as breakfast, desserts similar to other companies that have emulated the strategy. The company has a strong brand that has seen over 80% of franchised outlets, which should further assist the company in innovating its menus that will draw more customers. Weaknesses The company should address its main weakness which is the business model. Its model of business is easily imitated by different companies such as KFC that has also…

The record-keeping technology Introduction The record-keeping technology behind the Bitcoin network is known as ‘blockchain.’ The accepted definition of blockchain is a distributed and decentralized ledger. A Blockchain is an easily understandable concept. It is important to note that the blockchain is just a block of chains. This is a block made of digital information and stored in a public database. The blocks are made up of three pieces of digital information. The first block stores information regarding the essential transaction. For example, the date and dollar amount of purchase. This can be purchase from Amazon or any store. Secondly, information about the participants of the transaction. For example, when one purchases a bag from Dior, the knowledge of the purchaser and what is purchased will be stored in the blocks. It is essential to note that this information does not include private information. The blocks only take into consideration the username, for example, ‘white horse.’ Lastly, distinguishing information. Blocks store information that differentiates it from other neighborhoods. It allows the users to tell the differences involved in these blocks.…

Ethics versus moral If the question is “is the action moral?” it still does not change the way I address the various ethics in question. One can say your morality comes from religion or wherever else, but for most people, it just comes down to well-being. Whether actions bring about positive or negative net well-being determines the morality/immorality of the action. You can think about well-being roughly as happiness, but it’s a bit more nuanced than that, encompassing a wider range of human values. Every action (or inaction), no matter how seemingly inconsequential, has an effect that can be measured by the amount of well-being it produces. This is obvious on the macro level, but maybe not as obvious in day-to-day decisions. Kant focuses on deontological thinking, where morality is based on the means of an action, not the consequences. By focusing on both individual autonomy and respect for other’s will, Kant’s Categorical Imperative sets up a universal code for which we all must use to decide if our actions or the actions of others are moral (universality and impartiality). He…

Boycotting products Boycotting products made by companies that engage in abusive or unethical behavior does bring positive social change. This is because the company loses its relationship with customers. It causes a drop in sales of their products, leading to a decrease in profits. Also, the company loses its reputation or even get fined for engaging in immoral behavior (Newman, 2015). As a result, the management of the company must find a solution to avoid more damage to themselves, and this brings about positive social change. To ensure the boycott is successful, I would mobilize others to follow. With a large of people, the issue will be taken seriously by the company, and they will stop engaging in immoral behavior.  Also, I would find a way to involve the mass media, for example, a journalist and explain the reasons for boycotting. This would help in spreading the news of why we are boycotting.  I would also ensure social media is used to help reach out to more people to boycott the products made by the company for engaging in immoral…