The case of Lerepco IT Group – Ways of securing backup media The Lerepco IT Group has been concerned about backup procedures, and it was facing challenges associated with clients. The existing solutions were not functioning appropriately, and client-related issues were becoming widespread. The company has 320 end-users across 10 locations (The Lerepco IT Group, 2020). It has been transporting its physical tapes to a remote facility; however, it was inconvenient for the company. The data amount that required backup expanded significantly. Moreover, unsustainable procedures and timing issues were also creating problems. Across all the ten locations, the clients were unable to handle backups comprehensively. Cybertheft, along with unexpected disasters were rampant, and the company required quick restoration of its local data. The necessity of securing and safeguarding data developed as well. All the attempts towards successful data backups were in vain. The need of the hour is to ensure the availability of local data. Moreover, data should have been encrypted and could have been stored in secure data centers. It would have been possible to gain a productive and…

MEDIATION AND MODERATION Apply your knowledge of multivariate correlational studies. Please follow the instructions below carefully and answer all parts of the instructions. Discussion Post Instructions: In one post, include the following information: 1) Choose two psychological variables whose bivariate relationship is of interest to you. These should be psychological in nature and not just any two variables. For example, you may be interested in the relationship between intelligence and general life satisfaction. These would both be psychological variables because they measure the mind and/or behavior. 2) Give an example of a potential mediating variable that explains why the bivariate relationship exists between your two variables. Clearly explain your response to demonstrate your understanding of mediation. For example, I may hypothesize that the mediator between intelligence and general life satisfaction is higher income. [unique_solution]Individuals with higher intelligence get higher paying jobs and that higher income then leads to higher general life satisfaction. 3) Give an example of a potential moderating variable that explains for whom the bivariate relationship exists. Clearly explain your response to demonstrate your understanding of moderation. For…

The role and effectiveness of social media influencers in advertising Introduction This chapter develops a critical literature analysis on the topic. As illustrated under the proposal stage, it is evident that there is a rising rate in the sue and adoption of social media as a marketing tool. Additionally, it is clear from global statistics that entities are increasingly sourcing the help and support of social influencers in their marketing strategies. The emerging questions include the theoretical rationale and basis for using social media influencers,  how their participation enhance marketing success, and how can their presence be leveraged in entities. In addressing the above literature sections, this literature analysis section is clustered into three primary levels. The first section is an evaluation of applicable and related theoretical model and frameworks. They help explain theoretically how social media influencers support the marketing function. This is then followed by a second section that denotes the existing empirical findings. In particular, the empirical findings section has two subsections, on the role of social influence in building customer trust, and in expanding the potential…

Media and Communication   Option A: Formative Influence of mass media on American culture Major mass media development in the last century At the beginning of the 20th century, TV and the internet did not exist. Commercial radio stations, films, roadside billboards and smartphones also did not exist. The primary source of news during this time was print media. Telegraphs and telephones were used to relay long distant communications through wires. Many Americans learnt of the happenings through newspapers and magazines. From the 1920s to the end WWII period, the radio was the popular news media and political analysis tool. The then presidents such as Franklin Roosevelt used the radio for direct communications with the citizens (Stöber, 2014). Radio, telegraph and telephone were all used to as forms of communications by the militaries and governments in developed nations for broadcasting critical information. W3XK was the first TV station to broadcast in 1928. However, its mechanical nature rendered it unpopular for the Americans. In the 1950s, the television became a popular media channel for the after the broadcasting of the first…

how Al-Jazeera and BBC media channels represented the main incidents of Arab Spring uprising Research Question The research question is to investigate how Al-Jazeera and BBC media channels represented the main incidents of Arab Spring uprising. The research will also examine whether this representation was influenced by any ideology both BBC and Al Jazeera attempted to promote. Abstract The media in the Arab World has witnessed a radical shift, as seen from the beginning of the 1990s. The radical shift is attributed to the emergence of a broad range of private satellite-TV channels in different Arab countries. Channels such as Al-Jazeera, Middle East Broadcasting Center, and BBC have rapidly turn out to be top Arab channels in the realms of news broadcasting, education as well as entertainment. The Arab spring results as a reaction to the recession witnessed in the economic, political, and social systems in the Arab World. Many scholars believe that these transnational channels have made a significant impact by challenging the conventional approach of those channels owned by the government. Additionally, most scholars still argue that despite…

A critical Analysis of Archaeological News Headlines on Social Media “The Oldest Story Ever Told Is Painted on a Cave Wall in Indonesia” is an article by The Independent newspaper. Although the heading is catchy, it is not misleading since its arguments are supported throughout the article in question. The article itself talks about a recent discovery of paintings on a cave wall located in Indonesia. The paintings are a depiction of the supernatural beings hunting wild animals. It is believed that the paintings were made by people inhabiting the Island of Sulawesi as early as 44,000 years ago (The Independent). The article does not jump into unjustifiable conclusions. This is because the conclusions made by The Independent newspaper are the same as those reached at by other scholars cited in this article. At the same time, the article avails its readers with adequate reasons that the conclusions it has made are justified. For example, it cites studies that have revealed that the cave paintings discovered from Chauvet Cave in France date back 30,000 years (The Independent). This information justifies…

The Good and the Bad Sides of Social Media The most frequently asked question is whether social media has its good and bad sides. There are always two sides to every notion, and it depends on everyone’s perspective on how they perceive it.  This same way of perceiving things goes for social media. A majority of people admire it as a great invention, while others seem to think of it negatively in society. This essay compiles some of the good and bad sides of social media, as expressed by people. The Good Side of Social Media Social media has lately become one of the most helpful tools for growing friendships and relations. This great invention was started as a platform for connecting with friends easily and conveniently. Many people might have found their old friends from back in the days that were out of touch on social media platforms. Social media networks have also provided people with the opportunity to connect and build healthy relationships with friends; they are unable to meet personally (Ukpong, 2019). This helps them have ideas…

How does Propaganda/ Advertisement relate and mediation can the latter combat the former? Introduction There is quite a notable relationship between propaganda and advertisements. Propaganda is typically subjected to a country’s citizens by its government to direct the citizens’ views and perceptions in a particular direction. On the other hand, advertisements perform a similar role by promoting a sensitive relationship between the people and a given topic. In most cases, propaganda creates negative perceptions, while advertisements create a connection between consumers and products. All in all, they play the same role in influencing the behavior of people. What is more, both advertisements and propaganda direct their message to the psychological components of individuals. Despite this influence, meditation is an effective method that minimizes the impact of commercials or propaganda; as a result, it fosters personal opinions.      In a bid to provide an illustrative understanding, this essay outlines mediation. This critical strategy defies manipulation from propaganda or advertisements to enable a self-centered decision-making process that is based on an individual’s preferences. Explication The safety and security from mind manipulation are critical…

All You Need to Know When Hiring a Social Media Audit Firm – NetBase Social media marketing is increasingly gaining popularity. As the number of social users grows across social networks, more and more brands find it convenient to drive awareness for their brands. Since competition is stiff, it is essential to check on the progress of your brand these platforms. An effective way to gauge your brand performance on social platforms is to conduct a Social media audit. It will enable you to have a clear record of your business and identify any gaps that may need improvements. To achieve an effective social audit, its recommendable to hire a qualified and reputable firm. How to Choose the Best Social Media Audit Company Qualifications: Hiring a social media audit firm is a crucial decision. Meaning you’re finding a partner whom you’ll rely on a long term basis to provide vital company insights to business drive growth. Therefore, you should ensure that the firm you hire has high expertise in the industry. Make sure they are accredited and registered with relevant…

  Social media giant Facebook Introduction Social media giant Facebook gathers a myriad of data on users that extends beyond the necessary information they readily provide, such as name, date of birth, and interests. Facebook uses over 100 different data points to classify a user’s interests and activities. This includes necessary information, but also more complicated information such as a user’s possessions, relationship status, and purchases on other websites. Using location tracking, Facebook is also able to gather data on users’ whereabouts, such as where they live, work, and frequent regularly. Facebook allows advertisers and marketers access to its users through targeted advertisements. Analysis Facebook generates a majority of its revenue by selling advertisers and marketers access to its users (Clement, 2020). Marketers and advertisers can then leverage on Facebook’s powerful targeting mechanisms to engineer content. Lee et al. (2018) note that content engineering has become increasingly crucial by enabling the development of advertisements that better engage with targeted audiences. Facebook provides access to diverse target demographics that advertisers and marketers can exploit to create and deliver advertising content and…