“What is Media?” Media is divided into two primary categories that include mass media and mass communication. Mass media involves industrial creation and distribution of movies, songs, newspapers, novels, TV shows, internet, and magazines on a large scale. On the other hand, mass communication involves the use of symbols to share information with a broad and diverse audience through several channels. Such channels may include binary computer numbers, motion pictures, and languages, among others. Media has evolved through three major eras that include written and oral, print, and electronic/digital periods. Out of the three eras, the electronic era involves a diverse and more efficient media approach. Since the media in the previous eras may still be found useful today, they do so through a process known as media convergence. Even though media has made it easier to communicate and interact despite massive distance apart, it has the challenge of fitting into some cultures based on ethics and interpretation. “Sell and Spin” Through history into contemporary marketing, advertising has evolved and is still revolving around persuasion. Therefore, one era before 1950…
whether parents should limit teenagers’ use of social media Introduction The advancement of technology has brought along significant impacts in societies across the world. Increased social media use is one of the advantages and disadvantages associated with technology and the dawn of the internet era. Social media, for that matter, plays an imperative role in the lives of people in terms of social networking, among other aspects. The most important and debatable issue of social media is whether it is improving or crippling the communication skills of the users worldwide. There are several other implications of social media, far from being a communication tool. The essence of sitting behind a computer or using a mobile phone and being able to communicate with friends, relatives, and even strangers across borders have far-reaching impacts apart from the negatives it renders on one’s social skills. Thesis The effective use of social media requires an essential step of taking time to learn the workings of the ecosystem as well as the emerging habits and trends among other users. There have been cases of bullying…
Revisiting the Privacy Paradox of Social Media: An Analysis of the Privacy Practices Associated With Facebook and Twitter Part A The claim A claim in research is an argument that defines the goal and the thesis of the research. For instance, the claim presented by Mary Jane Kwok Choon in her research with the title Revisiting The Privacy Paradox Of Social Media: An Analysis Of The Privacy Practices Associated With Facebook And Twitter, is that since their emergence, social media sites have been at the center of privacy controversies. Individual users share some of their private information on social media sites, knowingly or unknowingly. The perceived value derived from social media usage is the major driver that pushes individuals into sharing their private information via these sites. The Paradigm of knowing The Paradigm of knowing that the researcher has employed in this research is the discovery paradigm of knowing. The researcher illustrates how the perception of a significant value obtained from social media sites drives individuals into giving away their private information whenever needed by these sites. Additionally, some…
The Analysis of the Impacts of the Mass Media, Crime, and Justice There is a relationship that exists between the mass media, crime, and justice, and, it is a relevant issue in American society and has attracted a lot of research and speculations. The two cannot thrive well without each other. The mass media affords sources of entertainment and news, which makes it a resource for the mass media. The mass media reach a majority of audiences, which includes policymakers and citizens, which makes it a useful resource for the criminal justice department and its attendants judicial and organizations that enforce the law. The legal system must have the authority that comes from the desires of the citizens who grants it the powers, a process that the mass media can comfortably necessitate (Guastaferro, 2013). This dependency relation between crime, justice, and the mass media has both negative and positive effects such that in a way they facilitate the process of justice and in other scenarios, they motivate Americans to involve in crimes since some of the mass media, for instance,…
How Language Varies Between Older and Younger Generations in Social Media Contents Introduction. 3 Problem Statement. 4 Purpose of the study. 5 Research Question. 5 Literature Review.. 5 Generational Differences. 6 Social Media Use among Generations. 7 Discussion. 12 Conclusion. 13 References. 14 Introduction Communication is a vital aspect of human life. Through communication, we interact with others, express our ideas, and learn new things. The language used to communicate often changes as time progresses. For communication to be productive, all generations have to keep up with the changing language. We live in a society that loves to put labels on all things. These labels are often accompanied by stereotypes that are assumed to define a particular group of individuals. In such a society, we are labeled according to when we were born. Generation X and baby boomers are the most discussed and stereotyped generations (Renn, 2008). Differences between these two generations have often caused some conflict between them. The baby boomers have often disagreed with generation X’s attitudes and…
The Media Analysis and Intersectional Feminism Intersectional discrimination is a significant menace in society today. It is absurd that the media is at the forefront of encouraging this instead of eliminating it. The advert in this link https://www.youtube.com/watch?v=owGykVbfgUE is sensitizing the benefits of using “Old Spice body wash.” The masculine dark-skinned man is addressing women to compare their men, especially those who do not use old spice body wash with him who uses the product. In this essay, my argument will be based on the widespread cultural propaganda that the media engages in to normalize, commodify, and construct identities in the name of advertising, as presented by Sut Jhally. The man on the ad stresses, “Look at your man, then back to me! Then to your man, then back to me! The man is comparing himself and other men and feeling that he is better than all men. He is addressing women instead of addressing men directly. It is evident that he is choosing the female gender because, to him, women prefer men who smell good just like the old…
New types of media and “Liveness” New types of media and “Liveness” are not published highlights, but rather progressively key categories that contribute to core ideas of how media are engaged with social implication through their provision of advantaged access to social “realities.” As Tara McPherson explains, the feeling of being at the time is improved by frequent visits to chat rooms -incorporated into focused sites and forums that are intended to blend the sites to the television programs, hence allowing computer users to connect to the television audience by suggesting conversation starters to syndicated programs. New forms of media, starting from E-Bay to Electronic -Trade to ESPN, the consistent pace of internet growth has presently holed individuals and taken them in a distracted world of scrolling, hitting and refreshing and waiting for downloads (McPherson 201). From the perspective of reasonable hypothetical examinations of TV during the 1980s, work expectation on recognizing TV from the film. It is seen that contrasts between TV and film are too extraordinary not to consider TV to be an individually unique medium. Liveness is…
Social Media User Microtargeting The advent of the internet and social media platforms was met with notable excitement due to their potential interactional benefits. Users identified such capabilities as instant messaging, sharing of pictures and videos, and the ability to trace long-lost contacts from a concentrated pool of subscribers. Facebook established itself as a leader in the social media industry, amassing a substantial user base. The trend was followed by a decline in the use of traditional advertisement channels as television, billboards, radio, and print in favor of direct marketing via social media digital fronts. However, such a transition was, and continues to be, marred by cases of unethical data mining without the knowledge of users. Facebook, in particular, has been on the limelight due to illegal data mining for advertisers as well as political affairs. Illegal microtargeting can be addressed through legislative action and civic education to enlighten users on the potential ways of safeguarding their data. Social media service providers have resulted in the mining and selling of client data for profitability causes. The emergence of microtargeting and…
SOCIAL MEDIA ROI FOR BUSINESS: FACEBOOK VERSUS LINKEDIN Facebook versus LinkedIn Most social media, such as LinkedIn and Facebook, contain some group features that can allow people of like-minded people to connect. Firstly, according to the focus of many people, when they visit these social media vary. Since LinkedIn is a professional platform, most businesses prefer it for professional networking. Unlike Facebook, which most people use it for networking and memories (Guesalaga, 2016). For example, most people use Facebook to entertain themselves, share their information with others, for fun, and even keep in touch with friends and family. Therefore, LinkedIn is useful for ROI for business since it helps in brand building, unlike Facebook. Also, the time that people spend on these platforms assist significantly in the success of the company. In most cases, Facebook evokes a casual mindset of the users, making it look like a place to kill time. Therefore, this is unlike LinkedIn, whereby most business people go there intending to improve their businesses or their companies. For example, they can use the little time they have…
Personality Influence by Social Media Over the years, people have had personality problems about themselves, either depending on how they felt about their bodies, how they looked, etc. With the increased usage of social media, the problems which people faced about their selves has greatly changed, and people now are focused more on impressing people and being over-concerned about what people generally think about them. Doctor Linda, who is a psychologist, shares this important insight into people’s shift from facing personal problems to being over-concerned about what people think about them. Social media has created a certain image of what people should look like, and many people have fallen victims to try and be what they are not. Social Media gives people the power to judge other people without even personally knowing them. I agree with Dr. Linda that a lot of people have lost their personalities, and they now want to impress others at all cost. I agree with Matthews’s post, where he highlights the large impact that other people have in determining our levels of confidence if we…