“Parasocial interaction in media, society and celebrity culture.” Abstract This research will focus on parasocial interactions among college school students. The study aims to research the parasocial interaction among students of different genders, ethnicity, and types of entertainment celebrities engage. The study will focus on stars as characters themselves and disregard their characters as compared to the previous studies.  Also, it will diversify on the roles the actors play in influencing the social, political, and economic lives of their followers. The research will also raise basic demographic questions upon understanding the parasocial interaction. The fact that their followers have always worshiped celebrities give rise to the correlations concerning the parasocial interactions (Chung, & Cho, 2017). Also, there have not been previous researches stating the relationships among the ethnic groups and parasocial interactions. Therefore, the research will highlight the gender differences which yield to parasocial communications. This study found the significance of the relationship between gender and parasocial communication. Introduction There is an extensive causal relationship between media, celebrities, and the society in parasocial interactions. Parasocial intimacy refers to the relationship that…

Benefit exchange in the social media–based learning experience.  Social media platforms are thriving on the co-creation of content, usually socially orientated content about the social interests of participants. There is also a growing trend of social media application in the human resources and marketing for business purposes. This memo to show you the factors affecting direct and indirect benefit exchange in the social media-based learning experience. In addition, this study evaluates the difference between direct and indirect benefit exchange expected by students when sharing knowledge. Therefore, results indicate that there is a significant mean difference between direct and indirect benefit exchange and that issues concerning social identity and trust should be taken into account when developing social media instructional design. Abstract This study focuses on the investigation of factors that influence students’ decision to share knowledge directly or indirectly with their fellow students in an Open Distance Learning ODL environment, using social media platforms. This study is based on students who are registered with the University of South Africa UNISA.   Facts and Key Points In the knowledge society, knowledge…

Influence of social media Introduction In the 21st century, development in mobile technology has led to the emergence of social media making it an integral part of our lives. The power of social media in spreading information, creating communities and growing business cannot be underestimated. These virtual networks are larger, more diverse and do not face restrictions from time or location. According to Venkatesan (Pg. 2), 91% of social media users get access to these social channels using their mobile phones. Social media has evolved to become an important aspect of people’s lives and has opened avenues to limitless opportunities in information technology and communication. These social media networks influence peoples’ lives both positively and negatively. The purpose of this paper is to analyze the influence on the social media platforms on people and the world. Discussion Positive impacts of social media Social media impact on politics According to Zuniga et al (Pg. 324), more than 3 billion people use social media each month. This has enabled the visibility of social, ethical, environmental and political ills. Due to this increased…

Media Critical Process Introduction The media critical process has five stages which play a very critically important role in mass media. The five steps in the media critical process are; Description, analysis, interpretation, evaluation, and engagement. It is important that the critical process be employed because it equips the consumer with the ability to dissect the media they are consuming and to employ critical thinking skills which subsequently keeps them informed and empowers them to be more active (Campbell et al., 2015).  The main purpose of this paper is to apply the media critical process to the Times Magazine as well as the People’s Magazine and their accompanying websites respectively. The Time Magazine Description The Time is an American news magazine that is printed once a week, with its website published in New York city. The creator of the Time, Henry Luce, first founded it in the year 1923 and has since had several editions published in different areas of the world which include; The European edition based in London which covers Latin America, Africa and Middle East while the…

Media,Culture & Communication   Major issues involving political advertising   The major issues involving political advertising include fact-checking. It is worth noting that political advertisements contain various statistics and claims. Some of it is not accurate, and thus the need to ensure that there is use os factual information only. In this regard, an organization wishing to target a formal audience should ensure that the advert is genuine and accurate. In addition, time sensitivity is another issue with political advertising. Political advertising takes a lot of time since it only happens during campaigns. Therefore, if one is considering a long term source of advertising revenue, then political advertising should be out of the question.   Pseudo-event and its relation to the manufacturing of news   The pseudo-event entails creating a particular circumstance to ensure that a media is gaining extensive coverage primarily. Typical pseudo-events include press conferences and talk shows in televisions and radios. These events have high tendencies of attracting many viewers and listeners, especially when the host is a celebrity or loved by many. In essence, the success…

Social media and civic engagement Introduction In recent times social media has been used to promote a host of causes such as famine, earthquakes, tornado, hurricane and other natural disasters. Such moments have showed that social media can extend and offer support when need arises by mobilizing individuals to pull together and get people working towards a common goal of helping people. In my paper I intend to examine how social media plays a role in civic engagement and activist ins society by highlighting the greatest social media initiative in Kenya dubbed Kenyans for Kenyan. In the year 2011 a devastating drought developed in Kenya was described as the worst drought to ever take place in a period of 60 years. The effects were felt as by mid-year close to 4 million Kenyans lacked food and water supply with a close to half a million children face acute malnutrition. Death by starvation was bound to happened if the drought persisted. It took corporate heads to join their heads and come up with a quick response to address the situation (Osano,…

Costco Travel Clients Fill Social Media with Complaints Amid COVID-19 Outbreak Source of the article: travelmarketreport.com Published Date: 9/3/2020 Summary: The article is about a traveling company called Costco Travel, whose clients went rampage on social media complaining about seven-hour hold wait times and poor communication amid the coronavirus scare. In the wake of coronavirus scare, many travelers decided to cancel or postpone their journey, but they could not reach the company. Several means of communication were used by the travelers, including making calls to the company, sending messages to the company’s social media platform, among other methods, but regretfully, Costco travel did not respond. Many clients were irritated by the poor communication from the company’s end and took to social media to scold the organization. The customers have complained both on Twitter and Facebook pages of the company calling upon the organization to cancel their journey, postpone or refund their money. Despite setting up a call center, clients complain of their calls being held with some having to wait for more days, yet the cruise they intend to cancel…

 social media application The growth of technology over the years has made access to information through online media platforms very easy. In the recent past, this was not possible as the same needed technical skills to convey any information through these media platforms. This advancement, nevertheless, has facilitated the development of websites and applications examples of Facebook, Twitter, Instagram, among others. The continuous use of social media platforms has brought in positive impacts in the area of information and awareness. However, it also has come with a dark side where the same is used in the conduction of illegal dealings and cybercrimes altogether. The free and easy uses of the social media application have facilitated cybercrimes in various ways which are inclusive of easy access to other people private information. Stalkers, who in most cases have the ill intention of causing harm to the target victim, for instance, readily use Facebook. The same is replicated in platforms like Instagram where one can post anything in someone’s’ wall even without their consent, thus making it very easy to cause harm and…

Memo: Conceptualizing Trust as a Mediator for using Alexa To: Dave Limp, Senior Vice President of Devices and Services at Amazon Re: Amazon should create trustful relationships with customers by creating better privacy/security and data custodianship policies From: Canes Consulting Date: April 6, 2020 Introduction CanesConsulting provides advice on how companies can improve trust for customers in the online environment.  As a top senior consultant with over ten years’ experience providing cybersecurity advice and creating frameworks to strengthen data security, I will provide you with three recommendations, such as establishing strong standards for IoT data use and security/privacy protection. The second proposal is creating data transparency for Alexa’s users and incorporating conversational privacy dialogs. Arguably, trust is an essential factor for existing and potential customers because people need to feel they have power over their data and security when having private conversations. This memorandum deliberates on data custodianship, safety, and the right to privacy of individual dialogs. Trust Trust is the confidence in the integrity of a person or thing. However, one example, such as using consumer recordings to improve…

        media and the influence it has Media is one of the most significant changes in technology. Information becomes more comfortable to be conveyed day today. The effects of the latter are adverse, and thus media plays a significant role in the impact of character in many people. This paper will discuss in detail the media and the influence it has. The government influences the media sector. Rules and regulations are well stated in the influence of the media. Even if the constitution gives freedom to the press, the government regulates the information provided to the public. Licenses must be given to the media firms by the government (Wang, Zhang, Ren,& Zhao,2011). Independent bodies have been created by the government to make sure that no biased information gets to the public. In an occasion of political campaigns, media should neutrally offer political details. Recently stiff laws have also been put on board to prevent social media from being biased in the information given. Ownership of the media is a factor of the content delivered to the society.…