Challenges Affecting Minority-owned Business in the United States A minority is a small group in a community or country. In the United States, African Americans are the most significant minority (Smallbone et al., 2015). The minority in the business face several issues that, in many years, have not been resolved. Minority business owners in the United States, even though they have hoped for more opportunities in the new future, still their Businesses are affected by several challenges. For many years cases of racism have been an issue in the United States (Smallbone et al., 2015). Racism has become a culture in the US. Dealing with the issue of racism is hard because it has become generation issues that require a proper approach to be resolved. Racism has made the life of none American hard, annd this is why minorities are facing challenges in their business. Minorities have been complaining for many years that the issue of racism is affecting their business, but nothing has changed. Racism is an issue that should be resolved by the government. Dealing with this issue…
Report for define, exemplify, and critically discuss the motivations, barriers, and management tools available for tourism businesses to be more sustainable. 1. Introduction Tourism is a significant contributor to any country’s economy. Basically, tourism is an economic growth driver that creates jobs and helps in making countries better economically (Guevara 2018). Sustainable tourism has to do with tourism activities that focus on resource management while taking into consideration the economic and social needs, Castellani and Sala (2009). In general tourism activities include visiting family and friends, visiting tourist attraction centers, service providers as well as support facilities such as those involved in transportation. Sustainable tourism is associated with a couple of consequences, both in the negative aspect and the positive aspect. Negative attributes include loss of land; water is reserved for luxurious hotels; hence local people have less access to water, less agricultural activities, and there is an increase in carbon dioxide emissions (carbon footprints) in general. Arguably one the same note (Dietlmeir, 2013) notes that the investments in tourism have resulted in harsh effects on the environment, even though…
How social media encourages body dissatisfaction in young adult The social media exposes young adults to makeup and celebrities, a factor that is responsible for affecting the body image of the young adults and causing dissatisfaction on the way the young adults perceive themselves. Through the use of social media. Young adults get to exposes to celebrities who use makeup in specific ways. Since the celebrities are significant influencers in the lives of the young adults, there is the desire of the young adults to look like celebrities, which to them present perfection. ‘ While most of the celebrities through the social media use make up, including cosmetic and cosmetic surgery to achieve the final appearance that they present, most of the young adults who idolize them fail to consider this factor. In their perception, the looks presented by the celebrities appear to be natural. The inability to achieve the various looks as shown by the celebrities generate the factor of body dissatisfaction. Various celebrities within the social media also host blogs and vlogs through which they express the factors…
Marketing: 3Cs Hilton Case Study Question one Hilton hotel has specialized in selling a brand that has been strategically positioned to help challenge competitors, and in this case, have a competitive edge over Starwood. It is a case that can be presented to be continuous branding but, the experience and approach to branding are corporate scrutiny and decision making so that factors that play a role include franchising. One of the functional areas of the Hotel is that competitors may not be overcome through sales and service but allowing the brand to reposition itself, including the decision to design the HHonors program. These are options they have adopted to enable a loyalty to program manage their customer base. Secondly, Hilton has realized that competition remains still especially among high-end customers. The realization has threatened their customer segmentation and, in particular, the Gold group. It is now shifting from staying as a product to selling loyalty programs to consumers as a reward to challenge market competitiveness. It is an example of a company xxxx describes being selling brands trough amounts of…
customer goes through five steps before making a decision Andy According to the text, it highlights that a customer goes through five steps before making a decision. However, the steps have not been indicated, which is a requirement of the discussion. Other factors that affect purchasing decisions have also been highlighted, such as change; this, therefore, requires the companies to understand the shifting that occurs in the lives of their customers. Through this, they will be able to have an increase in their sales. The student has given an illustration of a new purchasing process, and through it, the different stages in the purchasing decision have been stated. By identifying the best company to purchase from, the product was in line with the needs of the customer. It is, therefore, necessary for the purchaser to identify the right company to purchase from. Phyllis The article fully responds to the discussion question, whereby it gives the five steps that are involved in the purchasing process. It also highlights the necessity of these stages since through them; the customer is able to…
Industry Overview FamilyMart Co., Ltd is a type of convenience store that operates as a franchise chain in Japan (Kyodo, 2019). It also expands in various countries, and it launched its first store in Shanghai, China, in 2004. A convenience store refers to a small retail business that sells multiple items daily, such as snack foods, groceries, soft drinks, confectionery, and coffee, among others. Mainly, FamilyMart Japan operates in the convenience stores industry, and this paper looks at the industry analysis and future outlook of FamilyMart Japan in the Shanghai region. Porter’s Five Forces The primary purpose of porter’s five forces to analyze the attractiveness and competitiveness of the industry in which FamilyMart Japan operates in Shanghai. This analysis puts forth five factors; the threat of new entrants, rivalry among the existing businesses in the industry, the risk of substitution, bargaining power of buyers, and the bargaining power of the suppliers (Business Wire, 2016). Threat of New Entrants The risk of new entrants in the convenience stores industry in Shanghai, where FamilyMart Japan operates, is high. This aspect implies that…
Social Impact in the Tourism Industry Tourism is an industry that contributes a large percentage to the economy. Hundreds of millions are involved in tourism and domestic travel every day. Of the three main types of impacts, the social and cultural consequences of tourism are the least obvious and hardest to measure. Of the three main types of influences, the social and cultural effects of tourism are the least obvious and hardest to measure (Nugraha & Suprihanto, 2016). The positive impacts on the communities include; a better understanding between cultures, the revival of culture; that is, tourist demand for local traditions can increase the cultural pride of the community. More so, tourist development requires infrastructural improvements that will enhance the community’s standards of living. The negative impacts on the communities include; conflict of interest pressure on limited resources, such as transportation, and waste collection, resentment, loss of cultural pride, staged authenticity, displacement; that is, the development of tourists forces locals to move away from their homes, and crime. Consequently, opportunities can divert children form education by encouragement to sell souvenirs,…
Aligning Employees With Company’s Mission and Vision Most employees commit themselves to work towards the success of any organization. Their positive intentions need to be appropriately aligned with the organization’s mission and core values to actualize their dream. Failure to align their objectives with the company’s values creates a lot of disharmony for the growth of the business. While different organizations approach this problem with different styles, four conventional methods focus on ensuring employees are fully engaged and work towards attaining the organization’s objectives. By aligning the organizational mission statement with the employees’ goals, the management wins the employees’ confidence by knowing they are working towards a common purpose. Employees can easily make decisions as they are guided by a common objective, while junior managers can easily interpret the decisions made by their seniors. This essay discusses the different ways of aligning employees’ goals with the organization’s mission and vision statement, as well as the different styles of gaining employee support. Aligning Employees With Company’s Mission and Vision Allocate Adequate Time A company mission statement clearly defines its purpose. Organizations…
social media marketing strategies Many popular brands and lines of products today are using social media as a marketing strategy. Companies have realized the potential of social media, and this explains the huge shift from traditional forms of advertising and channels such as TV and radio. The use of social media has become a marketing strategy that is very popular due to the realization of the wide reach that it possesses compared to other marketing strategies. In this essay, I selected a product or line of products from a given company and investigated the social media marketing strategies that have been adopted by the company in the marketplace. Body of Essay The product or brand that I selected for this essay is the airline service that is provided by JetBlue Airways Corporation. JetBlue was founded in 1998 and is considered to be the 7th largest airline in the country based on the number of passengers carried (Jones, 2019). Being a market leader in the airline industry has been an aspiration for JetBlue by offering impeccable services to clients in the…
Digital Marketing Channel Mix Introduction Digital marketing has become a game-changer for most businesses. This is because it has boosted the speed with which the enterprises make people aware of their existence and operations. There are various types of channels that can be used in digital marketing. Sometimes, companies opt to use multiple types of channels simultaneously, and that’s where Digital Marketing Mix comes in. The digital marketing channel mix can, therefore, be described as the incorporation of various types of marketing channels to fit a business’ needs. This paper intends to give my conceptual comprehension of the value of integrated marketing and the multichannel experience. Description of Digital Marketing Channels and their impact on Customer Attraction The various types of channels covered in this module are; social media marketing, search marketing, display advertising, and mobile marketing. Social media marketing refers to a kind of marketing that seeks to develop website traffic or attract customers through social networking platforms such as Facebook and Twitter (Järvinen, 2012). Search marketing is a marketing tactic that attracts potential customers through search engines (both…