SWOT analysis:Coca-Cola Company According to the website, Coca-Cola is a global beverage company that is involved in manufacturing, retailing, and marketing of non-alcoholic concentrates and syrups. Apart from the original product Coca-Cola, the company other five hundred brands that it offers to over two hundred countries worldwide (Coca-Cola, 2020). These brands range from water to costa coffee and green tea to canned beverages. Its growth and development are attributed to diverse marketing and advertisement strategy. It has also been able to remain ahead of its competition through strategic positioning and brand promotion. The following paragraphs analyze the company by identifying critical strategic competitive advantages, including strengths, weaknesses, significant opportunities, as well as threats. Besides, the article also discusses the critical success factors of the company. SWOT analysis Strength · Awarded the highest brand equity making it the costliest brand in the world. · Global presence to more than 200 countries has also played a role in promoting the brand name. · It has the largest share of the market in the industry after Pepsi. · The company has a unique marketing…
HAIER Group Corporation COMPANY DESCRIPTION HAIER Group Corporation is a Chinese based multinational corporation manufacturing & designing electronics and home appliances. It was founded by Zhang Ruimin in 1984, and he is the current Secretary of the Haier Group Party Committee and Haier Group Chairman of the Board of Directors and CEO. The headquarters are in Qingdao, China. Products include line include: Ø refrigerators, Ø air conditioners, Ø washing machines, Ø microwave ovens, Ø mobile phones, Ø computers, and Ø Televisions. Haier operates in the US market, Europe, China, and Africa where it has plants in five countries: Tunisia, Nigeria, Egypt, Algeria and South Africa company environment Haier’s environment can be described as the following: In the past decade, along with the gradual development of the global home appliance industry, the growth rate and occupancy of the home appliance business has kept descending. One reason is the increase in cost, like human costs, materials and so on. Another reason is the decreasing of the economy. Many countries suffered the 2008 crisis, and the economy has experienced a severe recession, which…
Telstra Corporation Management of Cybersecurity Threats Executive summary The technological space is highly volatile in the contemporary world, which presents a serious challenge to all businesses in terms of cybersecurity threats. Business processes, systems, and procedures largely depend on technology, especially individual companies operating within the telecommunication industry like Telstra Corporation limited. Telstra Corporation Limited is one of the telecommunication giants in the Australian telecommunication industry. The core values that govern the organization include togetherness, care, courage, simplicity, and trust. Some of the cybersecurity risk the organization faces include ransomware, phishing, and data breaches. Ransomware involves malicious software used by cybercriminals to block access to an organization’s data or computer system for financial gains. Phishing as a cybersecurity threat is the act of sending fraudulent communication that seems to originate from a reputable source to gain access to login information or credit card information and any other sensitive data by relying on human impulse and curiosity. A data breach is a cybersecurity concern in which unauthorized individuals access information stored in an organization’s database and system. In managing these individual…
Personalized customer service In today’s businesses around the world, the service and welcoming given to a customer is a great advantage of the success of that particular business. These excellent services offered to customers make them visit your store regularly, and this enables an individual to gain the customer’s loyalty. The customer service can be given out using different platforms like social media. If customer service is offered in a good way, this can help in retaining that particular customer since regular customers tend to spend more money on doing business with you that the first time customers. If a customer is satisfied with products offered from one’s business and if these products add some value to their lives, they usually refer other people to do business with you, and this will enable the growth and success of one’s business. Personalized customer service is an act of making an effort in one’s business to meet and satisfy the customer’s needs and expectations so that the customer can be comfortable and have a good reason of becoming your long term customer…
How does review websites like tripadvisor.com influence customers’ choice on Singapore Airlines? Introduction This research is concerned with giving invaluable insights into the intricacies of social media marketing and advertising. It will provide valuable insights into the influence of review websites when it comes to giving companies, specifically Singapore Airlines, the capacity to attract customers and locking them in through high quality and customer-friendly prices. The company that this study will focus on is Singapore Airlines. The airline industry is susceptible and is defined by many competitive businesses. As such, a little success or a small failure goes a long way in helping a business gain or lose approval with customers, respectively. In the corporate world of today, it is not enough that Singapore Airlines has a well-established brick and mortar location and a colorful website when it comes to attracting customers(Gu & Ye, 2014). Businesses such as Singapore Airlines have to go out of their way and maintain a constant online presence (McCarthy, Stock & Verma, 2010). Even though there is a lot of work involved when it comes…
Negative Implications of the Internet and Social Media to Children in the United States of America In the modern USA, the rate of social media usage has escalated to higher scopes. This has not left out children who are the most vulnerable species as compared to grown-ups. The online world is making people even more indulged as compared to the era when social media was missing. Social media is what is currently referred to as the online world. All the data that anybody needs can be acquired or seen on long-range through informal communication. Likewise, internet-based life is a method for interfacing individuals with their loved ones by making posts online about what they are doing or how they are feeling. Individuals can make companions or follow each other to remain refreshed and associated. Online life adversely impacts America today since it can destroy relational abilities, spread bogus data, disperse individual information, and contrarily impact on the futures of individuals, especially children. As a matter of criticality, long-range informal communication avenues can stunt up close and personal correspondence. The quantity…
The accelerated expansion of clinical knowledge and the changing dynamics in the health care industry The accelerated expansion of clinical knowledge and the changing dynamics in the health care industry, mandates all the practicing professionals to possess educational prowess equal to the responsibilities given to them. Due to the shift from hospital-based, inpatient health care to more primary and preventive methods of health care in the society, the industry now demands registered practitioners who are more flexible and can work more independently in clinical decision making, case handling, guiding patients, direct bedside care, support and supervision of unlicensed practitioners and providing education to patients and other colleagues on treatments methods and resources, and importance’s of adopting healthy lifestyles (Evans, L. K., and N. E. Strumpf). The research paper below has been prepared in light of this needs, in particular, the cases of entry-level professional practitioners who require high orientation to the community-based primary supportive healthcare, as well as accents on health care improvement, management, and cost-effective, coordinated frameworks (Curran, C. R). For the nurses with a baccalaureate degree, unlike other…
Strategies of Oligopoly and Monopolistically Competitive Industry The competitive environment of the firm’s operations is described by the marketing structures. The market structure’s characteristics have a tremendous impact on competitive tactics strategies implemented by industry. For instance, the Coca-Cola Company has an oligopoly type of market structure due to the dominance of a limited number of corporations in the industry. This multinational company has set various competitive strategies against its main competitor, Pepsi. On the other hand, Apple Inc. can be considered as a monopolistic competitive Company worldwide. Generally, the monopolistic competitive company has a huge number of retailers. Both oligopoly and monopolistic companies use different strategies to gain and maintain competitive advantage. Coca Cola Corporation applies several competitive strategies to retain its dominant status in the industry of soft drink. First, the firm uses product differentiation as a marketing strategy (Vargas-Hernández, 2012). The company finds that it is critical to retain the brand image that is significantly different from that of Pepsi, its main competition (Chinnapen-Sathan et al., 2012). Both companies are producing almost identical products, but their marketing…
strategies and consumer behavior for amazon company A company is regarded as successful when it achieves profit maximization objective and meeting of the shareholder’s wealth maximization objectives. Profit maximization focuses on minimizing the inputs costs and maximizing on the final out, while shareholders’ wealth maximization objective focuses on how the management invest in projects. The objectives require the managers to invest in a project that has the potential of yielding a positive net present value. The other key element that gauges the success of the organization is its commitment to corporate social responsibility initiatives and how it serves its target customer. An example of a successful company in the world is Amazon(Ellen & Kyoo, 2011). The company specializes in e-commerce, which entails selling the product online. The company is the leading e-commerce business globally. Other examples of e-commerce business they include eBay, Alibaba, among others. The understanding of the concept of marketing strategy and consumer behavior is vital since it contributes to devising the best strategies to be embraced by a company to succeed as a going concern in a…
Is There Any Centre Of Kent RO Customer Care Thanesar? Of course, yes. Not only in Thanesar but also all over India, Kent has spread their wings. You will get plenty of Kent customer care in all over India. We all are aware of the Thanesar. It is one of the renowned historical towns. The town is located in the bank of the Swarsati river. Apart from all of these, is the drinking water is safe over there? Drinking water should always be safe and clear. Impure water is the cause of different diseases. Waterborne diseases are horrible. To lead a healthy life drinking pure is mandatory. Here Kent RO plays a vital role. So the Kent RO customer care takes action against it. Now people in this region can get pure water. Now people do not have to worry about the impurified water. Are The Services Of Kent Customer Care Thanesar Better The Of The MetRO Cities? MetRO cities are big. They have got every type of facility there, and all the easily available. When you go out in…