Insurance industry Insurance can be defined as a contract accompanied by a policy, in which an individual or organization transfers its potential risk of financial loss to an insurance company that obligates to compensate the insured upon the occurrence of the insured risk. The parties involved are the insured and the insurance company (Cummins & Weiss, 2013). The insured is a person or an organization which seeks for financial protection of its property with an insurance company. The insured is compensated when the risk insured against occurs. On the other hand, an insurance company is a legalized body that takes an obligation of compensating the insured an equal amount of the loss in case of the risk insured occurs. It is also called the insurer. From the individual point of view, insurance contract is based on life and property compensation. A person or organization expects to be compensated just in case the risk involved occurs (Dipert, 2013). One can take insurance against loss of his life or property. Basically, society understands insurance as a financial risk management tool in…
With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3. Propose solutions/make thorough recommendations on how the issues should be handled. 4. Justify your solutions. 5. You should apply marketing concepts/theories introduced in this course or you find from external sources. Case write-ups should be 3 – 5 pages not including cover page and reference page, double spaced, 12 font size in Times New Roman. Please submit it in MS Word format.[unique_solution] With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3.…
McDonald’s strategy and global expansion through customer and brand loyalty in japan Introduction Problem Statement For most multinational companies, going to international markets is the norm. An internationalization strategy is necessary, especially with globalization. According to Khan (2017), globalization has brought with it both opportunities and challenges. The opportunities from globalization are about the liberalization of markets, substantial bringing down the barriers of entry. All these have therefore made the entry to foreign markets for these MNCs relatively easier. On the flip side, it has increased competition for the MNCs in their home markets, leading to stagnation or even reduction in profits. McDonald’s is one of the multinational companies which has a presence both in the USA and abroad. McDonald’s has always been on a global expansion strategy, looking to penetrate new markets. Its market expansion strategy is mostly helped by the company’s strong brand, which has, in turn, led to an increase in customer loyalty. Over the years, however, it has also faced stagnation in some of these international markets, with no growth in sales, profit, or market share.…
Digital Marketing Solutions to Leverage Your Brand When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey. Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn. Top 3 Marketing Channels providing by Digital Marketing Agency Social Media Marketing Services The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms. Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel. Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In…
Social Media Marketing California AIS Technolabs social media marketing agency in California serves marketing, branding, advertising and management of brand on the social media platform. We provide social media marketing that turns brands into the recognisable face in the industry. Our priority for a brand is customer growth. We are customer-obsessed agency everyone is not your customer. We bring you those who are. Our greatest ability? We increase your visibility. Our social media marketing California follows up with this benefits-: customer growth, brand awareness, reduce marketing cost and more engagement to your websites. We believe in delivering our promises. We build your brand reputation on social media like no other social media marketing California does. We provide one specialist team for your brand growth on the social media platform. Our social media team analyze your product demand and build strategy according to business growth. Our primary focus of social media marketing company is to give millions of exposure to your brand.we make a reliable connection with customer & your brand. So join our agency and let us dominate…
challenges from understanding customer’s demands to manage the proper inventory and other complexities Owning a business is not a small thing; it requires proper planning and profitability while running a successful business. And when it comes to an e-commerce business, make sure that you are handling it with proper visibility and communication amidst the entire process of the stock accumulation from inventory to the warehouse. Although, you might be aware of how e-commerce ventures are moving, becoming a hub for everything to buy. Yet, these businesses also deal with several challenges from understanding customer’s demands to manage the proper inventory and other complexities. If we talk about the peak time or season sales, this is the only time when the supply chain and marketplaces face immense havoc, especially retailers who deal with managing orders, inventory, warehouse to final delivery of the consignments. To avoid such difficulties in your retail business, here we’ve tried to discuss about how you can enhance your organization, save your costing and provide a unified experience to all your customers in a single platform. …
Information systems diagram: FedEx Company Company profile Fed Ex Company is an American conveyance association giving dependable and advantageous express dispersion above 200 nations on the planet. The company activities are represented by concentrated offices, including FedEx Ground, FedEx Express, FedEx services, and Corporate, other and Eliminations. Because of the expansive extent of operations, the Company along these lines requires a far-reaching data framework. Every division has a file of databases from which facilitated exercises executed through the improvement of reports and inquiries can be supervised. The Company additionally keeps up a code of choice emotionally supportive networks that cause it to hold the part of being the primary services conveyance association. Major departments FedEx Express: consists of domestic and international shipping services for delivery of packages and freight FedEx Ground: focuses on small-package ground delivery services. FedEx Freight: offers less-than-truckload freight services across all lengths of haul. FedEx Services: provides sales, marketing, information technology, communications, customer service, technical support, billing and collection services, and certain back-office functions Corporate, Other and Eliminations: Handles costs and credits not attributed to the…
Social Identity in a Company Introduction Organizational identity remains one of the elements that have been far wide considered as critical in underpinning behavior. Corporate identity plays a significant role in affecting the satisfaction of employees and its efficiency. However, empirical and theoretical underpinnings reveal that social identity remains a phenomenon that has been widely confused for organizational identity. The integration of the social identity model, therefore, restores coherence to incorporate identification, suggesting its impact on enhancing organizational behavior. The social identity model reveals that individuals within a work environment often classify themselves into varied social groups and categories that include religious beliefs, corporate memberships, gender, as well as age cohorts. These factors act as an indication that employees may be classified within varied categories, given their prototypical characteristics. Social identity harnessed inappropriately within an organization may result in conflicts within an organization. Social Identity The social identity model remains one of the elaborate phenomena that widely tested to underscore social relations in different groups. Social ties, therefore, focuses on the substantial roles of different groups. As such, social relations…
Women in the Media Television, newspapers, social advertising networks, films, and blogs feature both men and women. These media platforms portray women in various ways. The media depicts women as passive victims. (“Toxic Media,” n.d.). They usually cover the least number of persons featured in the televisions, newspapers, and radio news stories. Women portrayed in the media are generally unhappy, complaining, and are always suffering from humiliation. The appearance of women as main actors in media platforms is rare. In advertising platforms, women are often described as young, slim, and with the beauty that fulfills the required standards. These kinds of beauty queens are associated with sex objects. Women encounter sexual abuse in social media films at a very high rate. The media captures women used for advertisement posts in undisclosed locations, most probably around the objects of promotion. They are not supposed to be in the working area. Gender stereotypes are expectations that are defined by culture concerning humans sexes. They begin to develop early in life and extend widely as human beings grow. The expectations related to…
7 Things You Should Know About Online Marketing For Small Businesses With the rapid advancement of technology, online marketing is continually spanning larger market spaces and engaging more people. However, to many small businesses, this essential practice remains inaccessible. Many small and even medium-sized companies struggle to find the budget and resources to carry out effective online marketing. Blogging and social media marketing, though free, generally require a considerable time and effort to attract traffic and engagements. This reality leaves many small businesses unable to engage in the precise, modern marketing methods successful businesses currently substantially rely on. This is where we come in; the following guide of online marketing essentials for small businesses will give you a little more insight on the ways we can effectively market your business online, at affordable rates. Blog Creation Blogging effectively is usually a challenging feat for anyone without web development, digital marketing, and SEO content creation training. Still, blogging remains “one of the best marketing strategies for a small business”, according to Maren Hogan, the Chief…