Adam Brandenburger’s             Adam Brandenburger’s article presents anew view on marketing in the hospitality and tourism industry. It puts to question the various strategies used in marketing by hoteliers such as advertisements in media and their effectiveness. Marketing must focus on the accumulated benefit that individuals are likely to acquire from visiting a place. In contrast, most businesses focus on the services they provide. In analyzing this perspective, special consideration must be provided for products that are bilateral and or complimentary (Noble, 2010). Adam argues that showcasing products over benefits is like ‘a dog barking at an old tree’. Meaning there will be no benefits arising from the actions. The 4C framework consists of the most valuable aspects of marketing, which include communication, consumer wants and needs, convenience, and costs. The 4Cs are useful in determining the success of a marketing or branding campaign (Blurry, 2020). Communication involves brand interactions with the consumer, and convenience involves understanding the availability of the product to the target audience. Finally, consumer wants, and need entails consideration of all desires of the individuals and…

meaningful relationship between chairs and administrators Numerous actions can be taken by Percy to enhance a more meaningful relationship between chairs and administrators (Mcalearney & Kovner, 2013). The primary way is to augment the level of education of the administrators. An evaluation done by Percy has revealed that a majority of the administrators don’t have the needed skills for the management of clinical operations. The lack of skills has significantly contributed to the declining relationships between chairs and administrators in the institution. To improve their education, the organization can come up with leadership and management education programs that if taken one will be given an incentive of, for instance, a bonus (Mcalearney & Kovner, 2013). Through the programs, the administrators will be equipped with the necessary skills and experiences needed for working with others, ultimately leading to the enhancement in relationships within the organization. Moreover, Percy needs to centralize the leadership (Mcalearney & Kovner, 2013). Presently, there is no administrator in the institution who reports to Percy, meaning that Percy is not entirely aware of what is going on in…

Statesmanship, interpersonal and Organizational Leadership and their Effectiveness in Firm’s Communication Introduction Good organizational leaders must demonstrate appropriate interpersonal skills as required of good statesmen. Statesmanship refers to the practice of maintaining good leadership and management of public affairs.[1] Often, the word is used to refer to public figures who have offered their services in designing various policies meant to steer positive gains in the community. As required of all leaders, statesmen must influence the public to work towards the achievement of specific objectives. Interpersonal leadership skills are one of the virtues a statesman must portray to become effective in his or her societal roles. Statesmen are required to communicate and interact easily with people to aid in the formulation and implementation of policies meant to benefit the public. Individuals cannot effect positive projects in the society without first of all interacting with its supposed beneficiaries. Likewise, the interpersonal leadership skills that a person portrays mirrors the kind of virtues needed of a leader in any organization. Understanding the ideal attributes of public administrators is thus elaborated through discussing what…

Screening for Substance Use Among Veterans with PTSD in the US Introduction PTSD cases that are prescribed along with substance use among men and women of honor, veterans, are increasingly becoming rampant as they are more and more becoming prevalent in every state, attracting the attention of many. According to Watkins, Burnam, Kung, and Paddock (2011), post-traumatic dress disorder is a mental disorder often caused by past terrifying events, and its symptoms are but not limited to; nightmares, anxiety, flashbacks and more importantly uncontrollable thoughts about situations or events. It is believed that people with this disorder may have difficulties adjusting, but as time goes by and more specifically, if handled with care, they can overcome the ordeal with ease. Winarski, and Dubus (2004), on the other hand, voices out that substance use entails the act of engaging in drugs or alcohol and other substances such as inhalants, solvents, or cigarettes. To many, screening for substance use among veterans with this disorder is more than mandatory in a bid to ascertain whether all persons experiencing such disorders are culpable of…

Techniques for Motivating Employees Introduction It may be important to ask why it is imperative for managers to motivate their employees, the answer borders on extending their stay in the place of work. Workers are the backbone of the organization and in the event that they do not commit to it, then there will be no incentive to do best at their jobs (Arruda 2016). Some research done in 1988 indicated that 86% of companies found it hard to attract new employees and 58% of these companies had challenges with retaining the ones they already have (Studer and Knecht 2016). Much as this data may be old, it is still the reality even today. Apart from the financial loss that comes with losing employees, there is also the aspect of losing knowledge and experience that the employees may have and this is the most valued asset that employees have Belloc, H. (1967). This major cost may be avoided by motivating workers so that they may continue to be committed to working for a given organization. This paper highlights some of…

COST BENEFIT ANALYSIS, COLLEGE EDUCATION             With college tuition increasing from one year to another, the question on whether it’s worth investing in it has remained a dilemma to many students. Many people still attribute college education with a successful future. Contrally, there are others who find it hard to justify the investment with what most people who have gone through the same system testify, however, no single path that has proved to work universally for all students. It is therefore important to critically evaluate the decision before making a choice.  No any simple answer in regard to whether college education is worthy investing in it, but there are various rational ways to think about it in order to come up with the right choice. Just like it is the case with any other investment, comparing the input towards college education (money, effort and time) and the expected output afterwards (education, income level, career and networking opportunities) is the first initial step. In a scenario where what is to be realized out of it is more than what is put in,…

Why Freelancing Is A Better Option Than A Regular Job? In the age of 21st-century people prefer freedom rather than money. Now they are no more interested in stuck in a 10-6 job. In a regular position, it is not possible. You need to go to the office on time and leave on time. Most of the people do not like this. They want to work freely, independently. Freelancing is an option where you can do work alone. The reason for taking freelancing as a main career option may vary. Some do it for extra money, some for freedom. Everything depends on the employee what he/she wants. Freelancing is a source of income. You can work from home and earn per hour. When you feel the monthly salary is not enough, you will need more; you can opt for freelancing — one of the safest ways to earn money. There are multiple factors for which people choose freelancing like hobbies, family life, side interest, travel interest, and many more. Earlier days, people were not much aware of the AV Freelancers…

Travel Freelancing Career Goals I focus on becoming a traveling freelancer for a media company. It is part of my dream to ensure that I take nature-related photos to communicate with people more about nature and the relevance of preserving. It is evident that nature is part of our daily lives, and its utilization would enable me to be a better person in terms of communication and preservation. Working for many days across forests and parts is part of my desire that I focus on fulfilling based on the importance that comes with taking photos that communicate different things about nature. A Day at Work Travel freelancing is a creative aspect of art that involves paying attention and ensuring that the best is always delivered. It is a communication aspect that consists of understanding the real elements that surround life. It is essential to ensure that one understands the crucial issues that surround nature by giving a pictorial description. Working closely with the media tour companies is part of the process that focuses on ensuring that the correct communication network…

Time Management Plan Time management is crucial while pursuing my graduate degree. Adjusting to college life is quite challenging as various obstacles can compromise the outcome of my studies. To succeed, I should effectively manage the time and strategize on how to eliminate the barriers that could interfere with my time management plan (Broadbent & Poon, 2015). I like to engage in various activities and thus look forward to joining several academic and co-curricular activity clubs that will contribute to the achievement of my educational goals. I will have the opportunity to interact with other students on academic and personal issues and thus gain experience, knowledge, and skills required to be a successful person. However, I understand that I need to evaluate my priority and create a flexible and realistic schedule that accommodates the time allocated for my studies, for friends and family members. I prioritize attending classes to attain fill credit and completing the class assignments as well as individual and group assignments. I have realized that I need to set specific hours for personal studies. Currently, I spend…

What to consider When planning to choose a college for your higher education When planning to choose a college for your higher education, there are various aspects you need to focus on. From course option to the fee structure, students are always confused about making the right decision. As BMU offers high-quality education in the fields of Management, Commerce and Engineering, you get to choose a pool of career options and build a strong foundation.   The institute is popularly known for innovative teaching methods, learning and research environment. It has an excellent infrastructure with proper hostel facility, mess, library, and other needed facilities. It also offers undergraduate, postgraduate, and diploma programs in different fields like science, management, law, etc. The fee structure for the major courses are mentioned below:   The course fee for all specializations of B.Tech ranges from INR 2,75,000 p.a. to INR 3,50,000 p.a. The fee structure for PhD is INR 1,25,000 p.a. The BBA Course fee ranges from INR 2,50,000 p.a. To INR 3,10,000 p.a. The tuition fee is somewhat 2.1 lakhs p.a. Also, the…