Product Promotion through Social media Social media has exponentially grown over the decades. Social media refers to the interactive computer-based technologies that aid in the creation and sharing of data and information via a virtual community network (Solomon et al. 562). Due to technological advancement, there has been the development of computing and mobile technologies which have helped in more accessible access to the platforms. The social media platforms are now actively being used for marketing products. Various advertisements and goods promotion, which may no be broadcasted by television or radios apply the use of social media. In my perspective, the most favourable social media platform is Instagram. This site is beneficial as it allows connectivity of people all around the world to form one small village. Moreover, the site is easy and straightforward to use. Instagram would work correctly in the marketing of craft drinks. Various advertisements showcasing the well-crafted drinks have been showcased on the platform over the years. Men between the age of 20 – 48 years who enjoy regular beverages would be the leading target group…

Drug use and management Drug use and management in the aviation industry should be multilateral action. Members of the crew should be checked before departure and on arrival to their destination. According to the rule that was established by United Nations members concerning psychotropic and narcotic substances, all states should be involved in managing substance abuse and trafficking. The ‘Convention on Narcotic Drugs,’ as amended in 1972, recognized substance abuse as a social and economic problem. The impacts of drug abuse have been detrimental in the aviation industry with Germanwings Flight 9525 case identified alcohol and drug abuse as a significant cause of aviation accidents. Employees of prominent service providers have also been arrested in drug trafficking, which increases their exposure to drugs. Price and Forest in their publication in science direct in 2016 identify People working in cargo or as the crew members as one of the avenues used by smugglers. To avoid exposure to drugs and drug-related issues, checks should be enhanced at all levels and to all personnel who have access to the facilities (European Aviation Safety…

Factor affecting the marketing of products of organisation X. The factors affecting the marketing of products of organisation X are related to the concept of 4 Ps. The idea of the marketing mix as well as the concept of four Ps draws their origin from Neil Borden that is widely known for their popularisation in the 1950s. In his article, “The Concept of Marketing Mix,” he was able to demonstrate various ways that companies can adopt in advertising and engaging the consumers of their products. Over several years these ideas were refined further. Particularly, Jerome McCarthy encapsulated them and reduced them to the concept of 4 Ps. Initially, the 4 Ps constituted of product, price, place, and promotion. However, these Ps have been expanded to include people, process and physical evidence. Product The first P, Product describes goods and services in which a particular company deals. In the case of organisation X, the products comprise alcoholic beverages. The products that a specific company deals in ought to fulfil the demands of the consumer and/or compel the consumer to believe that…

Wedding Event Plan 1) Introduction Moments in live come when one luckily meets the individual of your right choice to fall in love with, engage and start plans for a wedding. Despite the fact that the wedding is a merry event, it involves several decisions made for the purposes of ensuring that the wedding is an important period in one’s life. Since it is a complex procedure, it is supposed to be planned accurately. However, this event requires sufficient time to plan it and hence, prevent inconveniences that might occur on a material day. It should be noted that this event is step-wise requiring decision making prior to the event. 2) Stakeholders There are various stakeholders involved in this event and whose main goal is to make the event successful at the end. These stakeholders have various roles in the sections of the event and also have expectations after the accomplishments of the responsibilities in the plan as analyzed below.           Name Responsibility expectations Bride and bridegroom They are  accountable for making  and approving choices They…

Nutrition on a Budget for Hypertensive Patients Introduction Hypertension is among the leading diseases affecting most people across the world. As noted by Park et al. (2017), it is a serious health concern since it affects more than a billion people globally. In the United States, hypertension is the most common diagnosis, with about 78 million estimated to have the condition. The other thing that makes hypertension to be a serious health concern is the burden it exerts on human quality of life as well as health care system resources through contribution to increased death rate as well as cardiovascular diseases, kidney failure, and stroke. A substantial body of evidence from different studies has it that specific dietary patterns, as well as individual nutritional elements, contribute significantly to the development of hypertension. As diet is believed to play a significant role in the development of hypertension, policymakers and scientists have designed specific dietary strategies for reducing it. This paper, thus, examines the available Dietary Approaches to Stop Hypertension (DASH). The DASH Diet The DASH diet is a dietary approach developed…

Now the diet will be without compromising health The current growing trend is the “Whole 30” Diet Plan, which consists of a three-time diet consisting of nutritious nutrients. This particular diet plan aims to bring about a positive change in the way we eat and drink. We understand the nutritional benefits and select them. 30 Days Diet Plan The Whole 30 Diet Plan emphasizes the use of certain foods, including eggs, Fruits, vegetables, meats, seafood, nuts, seeds and healthy oils and greens (olive oil and ghee). This diet plan was introduced in 2009 by Dallas and Melissa Hartwig, a nutritionist who proposes a diet plan tailored specifically to athletes. It is avoided by foods that cause inflammation and disruption of blood sugar. As a result, the plan calls for avoiding cereals, beans, drugs, certain dairy products, sugars, junk foods, processed beverages and nutrients, as well as artificial sweeteners. Critics say there are no concrete facts in favor of this diet plan, but its popularity on social media is seeing a surge in popularity. Proponents of this diet plan believe that…

Nestle Nesquik Consumer Behavior Introduction Nestle is an incorporated multinational company that manufactures milk and nutrition products such as chocolates, beverages, and other confectionary products. Nestle has a client base across the international borders that are strategically for growth and expansion with the influence of its business policy that states constant renovation and innovation. Currently, Nestle has over 2,000 brands of products with almost 400,000 employees operating in over 180 nations. As such, this paper aims at assessing the Nestle’s marketing consumer behavior, market segmentation, position, and targeting in selling its selected brand Nesquik.  The assessment is divided into two parts with the first part focusing on consumer behavior while part two focuses on market segmentation, targeting, and positioning. Part 1 – Consumer Behavior:  How People Make Buying Decisions Consumer Behavior Model: Environmental factors Environmental factors are external forces that determine the business opportunities and risks of introducing the product into the market. The environmental factors of the business illustrate the effectiveness and efficiency of the product into the market situation, which determines its performance (Ertz et al., 2016). The…

Brand extension             Consider Innovation as the final style and way to compete in the market and the most intellectual asset for firms. Innovation and Brand Extension is all involved with helping brands develop new services and new products in the market and expand new channels. Most companies have benefited from the brand extension. The extended brand has the potential to be highly accepted in the market and generate positive spillover effect on the parent brand which mostly depends on how the customers view the parent brand. The new brand may improve customers experience, attract new customers and increase purchase frequency for both the parent brand and the extended brand. However, the extended brand can influence the market negatively affecting the sales of the two brand. It’s more important to have research on how the new brand can change the current demand of the parent brand.  The work will provide analysis of a given brand in the market and a new Innovative brand extension. Marlboro is a cigarette brand in America, formed during 1994 which and founded as women cigarette…

Adoption and Implementation of SNAP The process of adoption and implementation of any food incentive program by the United States Department of Agriculture (USDA) requires in-depth research and justified findings on the proposal. Just like many countries globally, the nutrition status of all the citizens is significant to the countries’ food security agenda. The United States adopted the Food Stamp Program, currently known as the Supplemental Nutrition Assistance Program-SNAP, to assist in combating the hunger experienced by its citizens (Leung et al, 2017).  Before the adoption of the food program, USDA conducted a critical decision-making process based on the impacts of the program. Some of the vital considerations included the planning, budgeting, and implementation processes to ensure the smooth running of the problems. The adoption of ideology was arrived after its many positive intentions such as improving the nutritive conditions of the American citizens by helping them to fight hunger, maximizing the use of surplus agricultural produce, and improving the standards of low-income citizens. The Supplemental Nutrition Assistance Program was permanently adopted in 1964 as the Food Stamp Program by…

Coca Cola Strategic Control Strategy Implementation of the Coca Cola Company Every business that is structured is made up of different departments organised according to a hierarchy dependent on the company’s design. Organisational designs can either be functional or divisional. An organisation that uses the functional model is one in which the departments are organised according to the functions that they perform while in a divisional organisation, departments are arranged in line with divisions (Kelser & Kate, 2010). While analysing the strategy of a company, it is crucial to look at the organisational design of that particular company, human resource, cultural values, and to understand from which values and concepts the firm derives its day to day inspiration. Strategy Implementations and Strategic Controls The Coca Cola company has adopted both divisional and functional organisational designs because it has allocated different functions to different departments. The divisional structure is, however, its primary design because it has many subsidiaries all over the world that operate autonomously to some extent (Coca Cola, 2016). It is necessary for large scale businesses like Coca Cola…