Nestle Nesquik Consumer Behavior Introduction Nestle is an incorporated multinational company that manufactures milk and nutrition products such as chocolates, beverages, and other confectionary products. Nestle has a client base across the international borders that are strategically for growth and expansion with the influence of its business policy that states constant renovation and innovation. Currently, Nestle has over 2,000 brands of products with almost 400,000 employees operating in over 180 nations. As such, this paper aims at assessing the Nestle’s marketing consumer behavior, market segmentation, position, and targeting in selling its selected brand Nesquik.  The assessment is divided into two parts with the first part focusing on consumer behavior while part two focuses on market segmentation, targeting, and positioning. Part 1 – Consumer Behavior:  How People Make Buying Decisions Consumer Behavior Model: Environmental factors Environmental factors are external forces that determine the business opportunities and risks of introducing the product into the market. The environmental factors of the business illustrate the effectiveness and efficiency of the product into the market situation, which determines its performance (Ertz et al., 2016). The…

Brand extension             Consider Innovation as the final style and way to compete in the market and the most intellectual asset for firms. Innovation and Brand Extension is all involved with helping brands develop new services and new products in the market and expand new channels. Most companies have benefited from the brand extension. The extended brand has the potential to be highly accepted in the market and generate positive spillover effect on the parent brand which mostly depends on how the customers view the parent brand. The new brand may improve customers experience, attract new customers and increase purchase frequency for both the parent brand and the extended brand. However, the extended brand can influence the market negatively affecting the sales of the two brand. It’s more important to have research on how the new brand can change the current demand of the parent brand.  The work will provide analysis of a given brand in the market and a new Innovative brand extension. Marlboro is a cigarette brand in America, formed during 1994 which and founded as women cigarette…

Adoption and Implementation of SNAP The process of adoption and implementation of any food incentive program by the United States Department of Agriculture (USDA) requires in-depth research and justified findings on the proposal. Just like many countries globally, the nutrition status of all the citizens is significant to the countries’ food security agenda. The United States adopted the Food Stamp Program, currently known as the Supplemental Nutrition Assistance Program-SNAP, to assist in combating the hunger experienced by its citizens (Leung et al, 2017).  Before the adoption of the food program, USDA conducted a critical decision-making process based on the impacts of the program. Some of the vital considerations included the planning, budgeting, and implementation processes to ensure the smooth running of the problems. The adoption of ideology was arrived after its many positive intentions such as improving the nutritive conditions of the American citizens by helping them to fight hunger, maximizing the use of surplus agricultural produce, and improving the standards of low-income citizens. The Supplemental Nutrition Assistance Program was permanently adopted in 1964 as the Food Stamp Program by…

Coca Cola Strategic Control Strategy Implementation of the Coca Cola Company Every business that is structured is made up of different departments organised according to a hierarchy dependent on the company’s design. Organisational designs can either be functional or divisional. An organisation that uses the functional model is one in which the departments are organised according to the functions that they perform while in a divisional organisation, departments are arranged in line with divisions (Kelser & Kate, 2010). While analysing the strategy of a company, it is crucial to look at the organisational design of that particular company, human resource, cultural values, and to understand from which values and concepts the firm derives its day to day inspiration. Strategy Implementations and Strategic Controls The Coca Cola company has adopted both divisional and functional organisational designs because it has allocated different functions to different departments. The divisional structure is, however, its primary design because it has many subsidiaries all over the world that operate autonomously to some extent (Coca Cola, 2016). It is necessary for large scale businesses like Coca Cola…

Uniliver Uk limited Introduction Uniliver Uk limited is a multi-national company started in 1929, that produces food, beverages, cleaning products and personal care products. It has its headquarters in London and Rotterdam, Netherlands. It has branches in 190 countries with over 400 brands. Their products include Omo, Lux, Rexona and axe, to name a few. In addition to their numerous diversification both geographically and product-wise, Workforce Planning Workforce planning is the process that is used to ensure that the organisation’s needs and those of the workforce are aligned with the overall legislative, regulatory, production, and organisational objectives. In Unilever, the workforce plans are long term, medium term, and short term. The long-term plans are focused on financial and investment planning. The medium-term plans are concentrated on analysing the requirements of the workload and headcounts. The short-term plans, on the other hand, are updated on a weekly or intraday basis to ensure that material control is done along with scheduling. Advantages and weaknesses The benefit of workforce planning in Unilever is that it takes account of various scenarios and timelines. On…

Relaxation and Coping Techniques I use the technique of walking my dog and partnering with a friend who loves to do the same every evening as a part of relaxation and coping with stressful days. I prefer going through the park as the sun sinks and darkness starts making every object appear alive. The birds, wild animals and my dog strolling unleashed in the park give me the feeling of natural abundance and I forget the stressors. In addition to loving animals, I love sitting next to the fountains in the park and experiencing the soothing sounds of water splashing. These combinations that offer a sense of natural environment allow me to reset my mind and cope with stress in a sober mind. Furthermore, I keep my focus on the good aspects of life, and I strive to avoid remembering the bad ones. Three Good Things Volunteer Programs – I joined a volunteer program that allows me to interact with different people and make an impact on other people’s lives. Physical exercises – I have managed to pair up with…

Operations, Technology, and Management Plans for Gold Energy Drink Operations Plan Gold Energy Drink develops the operation plan to ensure that its identified objectives have been accomplished so that it can stay on a profitable course. The company’s operational plan will strategize its daily activities performed, which may include strategies and tasks required to identified, individuals charged with the responsibilities to undertake those plans, time-frame, and the financial muscles. Gold Energy Drink tends to target the customers who look for beverages with more value to their body and overall health. The company’s products target youths and young adults engaged in active physical activities, which calls for more energy usage. The group includes individuals 18-25 years old, which makes up 16% of the population. It will receive the start-up funds from friends and the family of an amount of $20,000 within two years, with an interest rate of 5%. It will also take the loan from USAA Bank worth $80,000 within five years at an interest rate of 2.8%. The company will allocate the funds at any cost accrued during the…

 causes of obesity among school children and prevention strategies Child obesity has always been a health concern both nationally and internationally. However, for the past few years, the number of children suffering from obesity has adversely increased. The cost of obesity is high because it leads to health complications among future populations. Previous research shows that child obesity is caused by environmental, genetic, and behavioral factors. Therefore, it is important to analyze the causes of child obesity to help promote health among the younger generation. Several researchers have investigated the causes of child obesity. They include Karnik and Kanekar (2012), Martinovic et al. (2015), and Telford (2017). A study by Karnik and Kanekir showed that behavioral factors like a sedentary lifestyle cause obesity among children. Studies by Martinovic et al. (2015) and Telford (2017) show that child obesity puts a child at health risks, which can be physical, emotional, and social. The paper investigates the causes of obesity among school children and prevention strategies. The following research question will be considered in the study: What causes obesity among school children…

Obesity in adolescents Obesity in adolescents is one of the serious health issues globally. The World Health Organization, (2017), estimates that one in ten adolescents aged between five and seventeen years in the world are obese and overweight. Poor eating habits, physical inactivity, and sedentary lifestyle among adolescents have been identified as significant causes of teenage obesity. Several young people consume a high quantity of fast foods and sweetened beverages with less regard for family meals. As a result, there is a disproportion between calorie consumption and energy expenditure. As teenagers increasingly rely on food and snacks with a disproportionately significant percentage of saturated fats, salt and sugar, the relationship between unhealthy eating habits and resulting health disorders become more evident. Teenagers who are obese have higher levels of body fat than lean body weight. The body mass index (BMI) is generally used to assess a person’s weight in relation to height. According to Adams (2005), BMI is the ratio of weight to height squared and is correlated with body fats. When the BMI is higher, it means the proportion…

5 Important Advice for Solo Travelers Do you love traveling alone? Then you need to know what you have to be doing when you are new to any tourist destination. Solo traveling is one of the best ways to get to know many things about the countries you visit. For years solo travelers have increased over time due to the enjoyment and experience others give as testimonials after travelling. So, if you want to tour many countries in a without limits then ensure you do it alone. Here are five essential advice you need to have on your fingertips as a solo traveler. Use Booking Websites If you are a new solo traveler, you need to understand that things are not easy out here. You can get issues when you want to book a hotel or a rental car that will be taking you from the airport to your hotel or place of residence. When you use a booking website, you are safer, and you will get services faster and high-quality. Therefore, if you want to simplify your solo travel,…