McDonalds Strategic Plan MacDonald’s Mission Statement: The mission statement of the organization is to satisfy its client base by providing fresh and cost-effective products resonating with consumers increasing demand for sumptuous meals. The products get tailored to the young population with an affinity for fast foods. Vision Statement: The Company is promoting food choices that promote a healthy lifestyle. Besides, the company’s products get developed in an environmentally sustainable manner. For instance, plastic cups used by the company are disposable, recyclable, and manufactured in an ecologically sustainable way. Smart goals and objectives Increasing sales by adding more outlets in strategic locations like campuses and shopping malls Providing superior customer service like employing more qualified staff and refurbishing the store layouts Customers are provided with incentives like discounts vouchers and loyalty points Providing healthier meals encouraging a more healthy population Industry Analysis McDonald’s is a fast-food company boasting over 39,000 outlets worldwide. The company boasts of an asset base of US $32.8 billion, and its 2019 turnover got estimated at US$21 billion (Schramade, 2019). However, the company has been experiencing challenges from…
Geographic Segmentation Croatia Croatia country is located in the northwestern part of the Balkan Peninsula. It is a geographically diverse crescent-shaped country which small in size. The country’s territory covers an area of 56,594 square kilometers Wikipedia (, 2019). It borders Bosnia and Herzegovina and Serbia in the east, Slovenia in the West, Hungary in north and Montenegro and the Adriatic Sea in the south. The territorial waters of Croatia encompass 18,981 square kilometers in a 12 nautical miles (22km). Its internal waters are located within the baseline cover another 12,498 square kilometers. The major geomorphological parts of Croatia are Dinaric Alps and the Pannonian Basin, which is found along the Adriatic Basin. The rivers that flow for more than 30miles (50km) in Croatia are the Sava and Drava, which courses through the Pannonian and para-Pannonian plains. The Pannonian and the para-Pannonian plains are enriched with alluvial soil that results due to the deposits from the Drava and Sava rivers. Therefore, the plains are very fertile. The country mostly lies between the latitudes of 42 degrees and 47 degrees north,…
Climate Change and its Effect on Food Safety Introduction The usual environmental conditions of a given zone are termed as climate. The climatic condition of the given zone influence many activities carried out within the area. Food production as one of the events which are highly dependent on climate change; climate leads to a variation of quantity of food produced annually; therefore, the environment is labeled as a factor of production in agricultural sectors. Some of the weather conditions, such as high Rainfall annually, stream drought, and intense sunshine, contribute either high or low food production (Suryanarayana, 2016). Rain is typical of great advantage to crops and pitches; there is a required amount of Rainfall in any given farming season for most farm produce. If the annual Rainfall is plentiful lower or higher than the supreme, this can result in substantial problems, ere crops to lower harvests. Effect of High Rainfall in Crop Production Poor societies in emerging economies mainly depend on climate-sensitive, such as agriculture, to enhance their living, especially unfavorable climate change in their annual farming. It has…
Business Idea Milk products are nutritious and healthy, thus, they are medically recommended as beverages than the other beverages that have high chemical content. We intend to come up with an industry in the New York State to make various milk products (Ruegg & Gamroth, 2013). We are planning to introduce a new Yoghurt brand by the name Yorgis in the New York State. Many Dairy farmers within the state will provide the required raw material milk. The company will provide two main products, which are Fresh milk and Yoghurt. Description According to the research conducted on 12 February 2017, many people prefer to consume milk products than the chemical made beverages. The company intends to take advantage of this situation by introducing more milk products to the market. We researched to determine whether people like the milk products in the market. 38% of the people that were consulted said that they did not like the milk products and they would be happy to embrace a new milk brand that would satisfy their needs. 22% percent said they did not…
Best portable ice makers for your countertop Imagine you have thrown a party in a beautiful sunny day. Everything is going great; everyone’s got a drink; people are getting along and having fun. Then suddenly, you realize you have run out of ice, and your guests are stuck with warm drinks. Believe me, it is the most unpleasant situation to be. The only solution to this situation is to run to some store and find ice, while the rest of the guest waits. It is not the biggest problem you will face in your life, but it is enough to ruin the mood of the party. Also, buying ice from the store every time can be expensive and can sometimes be unhygienic because you don’t know what kind of water they have used. However, useful appliances like an ice maker can solve your problem. A portable ice maker can really be handy in these situations. The advanced technology used in ice maker freezes water faster and make it into ice within a short period. It unquestionably saves a lot…
Best Places to visit in the UK: Top UK Holiday Destinations The United Kingdom (UK) has a rich history, full of ancient stories and mystery, making it one of the world’s best tourist destinations! Make your travel experience unique by choosing the UK, a treasure mine with mind-blowing discoveries. From henges, stone circles, man-made hills, and countless other smaller sites, the UK will serve you with ancient sites from prehistory to stone-age just before the Romans came. It is home to significant people like famous Physicist Isaac Newton, world’s most excellent writer William Shakespeare, Diana the Princess of Wales and Her Majesty the Queen of England, Queen Elizabeth, among other exemplary figures. The iconic sites in the UK are legendary, making it a destination to have in your bucket list. West Yorkshire: Experience Wonderful Art Trails An inland metropolitan in England, West Yorkshire is a hidden gem beckoning for the young at heart to explore, with a rugged landscape overlooking inviting and exceptional spa towns with idyllic attractions. If you are looking for authenticity and a myriad…
Coca cola company Coca cola company is one of the biggest companies in the field of beverages, that is selling non-alcoholic beverages in the world, with its headquarters in Atlanta, Georgia. The company markets four of the world’s top soft drinks in the world, that is, Coca-Cola, Fanta, sprite and diet Coca-Cola. The sales of Coca-Cola and the other products produced by the company exceeds 1 billion dollars servings per day. Coca-Cola has over 15 million people in the world that are selling their products to their consumers. From Coca-Cola’s heritage to their mission, the products move to the people who sell their products to their customers. Their mission is “to maximize share-owner values over a given time.” For the company to archive its purpose, it has to create specific values for all the people they serve, including their customers, their consumers, their bottlers and their community. Coca-Cola’s objectives of their business strategies are; to increase their value, expand their sales worldwide on the ready to drink beverages, to maximize their cash flow and to make it long term, to…
Neoliberalism President Reagan was quoted in one of his speeches highlighting the pivotal role education would play in achieving the American dream. He stressed the importance of education as a pillar upon which success would be built and likened the role of education in society to that of a family. Since then, however, the world has developed, and every other country has invested in its education system bring forth competition in every sector. The stiff competition is bearing fruits with countries like Germany, Japan and South Korea, among others producing best products in the world overtaking the US in technological fields such as car manufacturing and other machines. The US has for long been at the helm in the machine industry but is gradually losing the upper edge in such sectors. Neoliberalism began in the 1970s intent on reforming the education sector by making funds meant for educational purposes portable. Neoliberal reformists in the education sector view privatizing of education as the means of achieving recovery (Rury, 2015). Neoliberals have introduced reforms that have entirely changed the way schools operate…
No taxation without representation Great Britain began imposing taxes and laws on the goods made in the colony as a result of the effect of the Indian and French wars. The taxes were imposed on items such as paper, stamps, tea, and sugar. The colonists were not happy with the taxes and also the way they had no say on the taxes, which was considered a violation of the English Bill of Rights. The laws imposed aggravated colonies towards independence (Dorfman, 2007). The mantra “No taxation without representation” advocated for a government representing the people and freedom against tyranny. A meeting which was held by the Stamp Act Congress in 1765 in New York, which was led by the nine colonies proclaimed that the English crown had no right to tax the Americans who were not represented in the British parliament. The colonists were convinced though believes that it was not legitimate action to be taxed while they had no parliamentary representation. At the same time, even after launching their complaints, they were denied a trial by the jury. …
Orange Juice: Sweet, Nutritious and Health Booster Orange juice is a health booster, excellent refreshment, and a rich source of nutrients. It’s also a highly-sought culinary ingredient in modern recipes. What is Orange Juice? Orange juice is a sweet beverage extract from orange fruits. It’s extracted by squeezing or straining orange fruits, harvested from orange tree of citrus species. It has a natural sweet taste. However, this can vary depending on preparation methods and the variety of orange fruits used. Different fruit variations include navel oranges, blood oranges, mandarin oranges, tangerine, and Clementine oranges. Its sweetness also depends on the juice variation, such as the amount of juice and pulp used. It can be homemade for household consumption or commercially produced through pasteurisation. The fruit can also be eaten fresh. Through commercial production, the juice loses most of its natural taste and sugar, thus the addition of artificial sugar and flavours. On the other hand, homemade or freshly squeezed juice is full of natural ingredients and maintains its natural taste. It’s a rich source of vitamins, minerals, body sugar, and…