RPZ Marketing Hello Christina, Your perspective on the scenario at RPZ Marketing is excellent. I agree with you that companies use their mission statements to communicate to their stakeholders what the company is about and the goals it is committed to accomplishing. The advancement in technology is significantly changing the marketing trends as consumers are becoming more informed and savvier about their purchasing habits. The change in client needs is leading to decreased appeal and effectiveness of traditional marketing tactics. The more tech-savvy clients want companies to interact with them, and that’s why social media has become such a valuable marketing tool. I agree with your advice to RPZ Marketing about using traditional marketing strategies to inform the modern marketing tactics since a diverse marketing strategy may get the company the best results.