A Study on How Advertisement Affects Consumers Behavior Advertising is a way of passing information to inspire addressees to make any verdict purchase about a product or service offered in an organization. According to RYAN 1996, it is a vibrant and crucial element for the economic growth of marketers and businesses. Besides, it is a form of exposure or promotion by some sponsors that reach through various traditional media such as television, radios, mails, and magazine, among others. Over the week, I researched how advertisement influences the behavior of the customers, consumer buying behavior, Familiarity, and social Imaging. Were my main aspects of consideration since they are a delightful part of the advertisement. I conducted my research in six days, that is, Monday and Tuesday I handled Familiarity followed by social Imaging on Wednesday and Thursday and then consumer buying behavior was the last topic done on Friday and Saturday. According to Alba and Hutchison (1987), Familiarity is defined as the number of product-related or service-related experiences that have been gathered by the consumer. Rendering to my research, I had…

Alcoholism in Canada             Alcohol is one of the most abused drugs in Canada. Alcohol use in the country is considered an acceptable norm, and it is included in nearly all events and celebrations. More than 80 percent of the Canadian population engages in drinking as the act is considered part of everyday life for Canadians. Taylor notes that more than 3 million people drink to levels of causing injury and further 4.4 million, placing themselves at risk of developing chronic life diseases. The heavy consumption of alcohol means that children come into contact with alcohol from the early stages of their lives. Taylor further notes that the levels of drinking impacts on family relationships by increasing conflicts and disintegration of the family.  Increased alcohol abuse contributes to the destruction of relationships between children and parents in Canada. In the Novel, In the Search of April Raintree, the author develops the themes of the adverse impacts of alcoholism. The author also notes the destructive effects alcohol has on families by destroying the relationship. April and her sister relationship with their…

Write a defence for Iago The play Othello presents Iago to the reader as an evil man who should be subjected to punishment in society. It would be right for a shallow thinker to judge Iago’s actions without evaluating his motives. Every action that happens has a reason behind. Therefore, unless we critically analyze what is irking Iago, then we will cast stones on him. In the play, Iago is an intelligent being who knows to play the cards right in his favour. He is a strategist who thinks ahead. Iago’s plans do not fail, and I would say that he gets what he wants. The way Iago plays other characters such as Othello and Brabantio shows how he thinks three steps ahead. A reader would hate the final results of trickery and manipulative nature of Iago, but the start of the game needs a closer look.  Despite the ways that Iago uses his talent, we must accept that he is sharp and self-disciplined. Iago’s deeds are motivated by the past actions carried out by his enemies. Therefore, the actions…

Organizational Behavior and Change Reception in Wing It: Abstract The core matter of this case study gets based on the satisfaction of employees as well as the employees’ engagement in Wing It, a food franchise that focuses on only selling chicken wings as a fast food commodity. The case rests on a conflict of interest between the supervisory manager and the employees under him, as brought forward as a key concern by the general manager. The low and very negative approaches and apparent attitude displayed by the supervisory manager affects the employees by forming a negative point of view in them, thus translating to a shoddy work’s ethic. The performance of the employees has hit rock bottom in the recent past, bringing the franchise’s revenue outcome to meagre returns. The employees seem to underperform, well influenced by the discord between them and the supervisory manager. The case of utter dissatisfaction gets seen as employees lag on their work. The supervisory manager is corrupt and bullies most employees as he also shows less concern for their welfare. They are not satisfied…

Conflict of Interest in Clinical Trials Clinical trials are medical studies or researches which study the effectiveness of tests and treatments. Physicians conduct these studies to track diseases, the efficacy of drugs, alternative drugs among other clinical tests. Undoubtedly, a conflict of interest emerges when physicians enroll patients in a clinical trial in which they are principal investigators. The medicine sector experiences a lot of clinical trials to support its research by evidence. However, Lader et al (2014) affirms that unethical issues arise due to several factors leading to a conflict of interest when enrolling patients. Such conflict may occur due to limited financial incentives provided by a health institution (Federman et al, 2015). In this case, the principal investigators may enroll patients who do not meet the entry criteria for their financial gains; thus, inefficient data collection. Moreover, during clinical trials physicians violate the patient’s rights when choosing treatment arms of the trial. Since it is a medical trial only the patients who consent to the tests should be considered (Lysaught et al, 2015). However, some principal investigators believe…

Action Research Proposal Purpose of Research There are many challenges that teachers, teaching English as a second language face. As an online English foreign language teacher, coming up with practices that work well towards enhancing the learning process is vital for the efficient learning process.  There is a need by the teacher to come up with different ways that the student is going to remember the spelling, the meaning, and how to use the words in sentences (Sabirova & Khanipova, 2019). This particular action research study looks into the impact of English and Mandarin words and their equivalent English pronunciation and spelling have on students learning online English. It also looks at how we can implement “phonetic spelling” and the translation of vocabulary words in “Mandarin Chinese” (Yoon, 2011). There is also the research on whether the use of visuals for the vocabulary words and a word map would work on helping the students remember the English vocabulary words that they are taught. Description of the Problem Various tactics to improve the overall reading ability of students are used during…

The Samsung Galaxy Note 10 The Product I purchased the Samsung Galaxy Note 10 that promises to fulfill all my communication and connectivity needs. The phone has a glass front and glass back, and I was particularly intrigued by its aluminum frame. The phone has a high resolution and screen but has an excellent charger and battery life that ensures continued connectivity. Furthermore, it has a full high definition resolution and other features that make it a must-buy for individuals who want to keep up with the latest trends in the information and technology sector. 4 P’s of Marketing The 4 P’s of marketing that apply to the Samsung Galaxy Note 10 are the product, promotion, price, and place. Regarding the product, the Samsung Galaxy Note 10 has some of the most amazing features that would make one desire to have one. The product has undergone various remarkable changes that make it stand out from the rest. The phone’s scene optimizer technology and its water-resistant ability make it ideal for use in all situations. Concerning promotion, Samsung has marketed it…

Children and cellphones Introduction The 21st century has had its fair share of technological advancements with most people describing it as the digital age. One of these revolutions is the development in telecommunication especially after the invention of smartphone mobiles or cellphones. These gadgets have risen to become among the most essential accessory in anybody’s life. In 2017 alone, 68.4 percent of the total population in the United States used a smartphone, and the figure is likely to increase to about more than 250 million cellphones in 2019. However, the use of smartphones by children has presented a tough parenting question to most parents whether to issue their children with mobile phones. A section of the parents argues that smartphones may bring a lot of harm to children with the others claiming that cellphones have no effects on children. The purpose of this paper is to analyze the use of cellphones by children with regards to their benefits and their disadvantages. Background information Cellphones have become increasingly popular with more people getting access to smartphones by the day.  The affordability…

Childhood and adolescent depression Source 1: Bhatia, Shashi K., and Subhash C. Bhatia. “Childhood and adolescent depression.” Depression 100 (2007): 53. The authors of the article are S.K Bhatia and S.C. Bhatia. S.K Bhatia is a professor of psychiatry, child and adolescent psychiatry. S.C. Bhatia is professor and vice chair of the department of Psychiatry, Creighton university. This affirms that the authors are credible hence the article is credible. According to S.K Bhatia and S.C Bhatia, major depression affects 3 to 5% of children and adolescents. This negatively affects growth and development, school performance, and interpersonal relationships. When unmonitored, depression can lead to suicide. Biomedical and psychosocial factors are some of the risk factors for childhood and adolescent depression. Juvenile depression may present itself in various different forms. Children younger than 7 years may not be able to describe their internal mood state. They may express distress through unclear symptoms anger, hostile behavior, poor concentration and anxiety (pg. 74-78). Source 2: Hamilton, Max. “A rating scale for depression.” Journal of neurology, neurosurgery, and psychiatry 23.1 (1960): 56. This is a publication by max Hamilton…

Procedure and Behavior in Making a Murderer Episode 3, Making a Murderer Procedure: Brendan Dassey was a sixteen-year-old, developmentally delayed/intellectually disabled boy at the time of his confession. What protections, at minimum, should have been provided to him prior to his being interviewed? Brendan was entitled to be interrogated in the presence of his parents or guardian given he was a minor. In addition, he was intellectually disabled hence should have been examined by a qualified expert to determine if he had capacity to be interrogated upon which it could be done in presence of an adult (Rogal,2017). Behavior: Did Brendan Dassey believe he was going home during the period of time he was being interviewed? How do you know, and why is this significant, if at all? Brendan believed he was going home given the body language he displayed of being uncomfortable at the police station. The believe of going home may have influenced his statements. He may have wanted to finish up quickly so that he goes home hence summarizing his statements. Episode 4, Making a Murderer Procedure:…

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