Social Media Marketing Introduction Since the emergence of technology, social media in marketing has been the most used marketing tool in the World currently. Most organizations are utilizing this marketing tool to make a considerable volume of sales. Advertisement is a crucial message of presenting a product in the market through mass media. Application of the Strategic Consistency Triangle (SCT) entails, designing of Integrated Marketing Communication that advertising employs on mass media platforms to exploit non-personal message or open distributed information to promote or make sales to service, idea, or a product. The sponsors or advertisement is the businesses wishing to promote their products and services across the market. This framework uses business-owned media and paid media to disclose what the product does or say in the market and confirms to the marketers about what the others say (Stokes, 2013). Social media listening is a port of a sound strategy to outrun the rival confirmation about the product. Additionally, it requires competent communication skills to embrace the customer-market relationship. According to Dreamworld AU (2018), and Operational combination of relevant information…
Identity, Mead, and Cooley The social theory of self is used to explain social processes on human life in the form of socialization influence as well the development of self. Mead, in his work, conceptualizes the individual mind as one of the essential aspects of the social process. He presented this case using self and the mind on how they affect the social process. According to Mead, the process is characterized by the I and Me where me represents an individual’s social self, whereas I am the response to me in the form of attitudes of others. Besides, the I, as used by Mead in this theory express the overall understanding of the generalized other. In understanding the concept of I and me, Mead proves it by illustrating that the community dictates the individual consciousness. One has to participate in different social activities and make use of the experiences gained in becoming self-conscious. On the other hand, Cooley’s on The Looking-Glass emphasizes the fact the person’s self grows as a result of social interaction and perception of others. In other…
The evil of slavery in Benito Cereno by Herman Melville Slavery is one of the longest inhuman activities that were common in the United States and other parts of Europe, including Spain. It was believed to be one of the means of getting the workforce to work in their farms under dangerous conditions that were not recommended for a human being. Africans were the victims of these activities in which they had to endure working under harsh conditions. However, this activity was associated with evil deeds leading to illegal actions against the slaves in terms of legal oppression, inhuman treatment leading to the development of revolts, especially after World War 1. The revolution of African slaves against legal oppression, human betrayal, as well as race-based violence, was viewed as an evil action of slavery when it was meant to restore their freedom. Melville, in his story, depicts the states of betrayal humanity slaves in the United States, leading slaves to commit social crimes. Benito cereno, by marvels, gives account on how slaves were exposed to oppressive legal actions. These activities…
How does culture impact the practices of making strategy? Culture is one of the major topics in business since 2016. Culture in business accurately describes how the thing works. It includes artifacts, values, behaviors, reward systems, and beliefs that influence individuals’ behavior on a day-to-day basis in the industry and is vital in making the strategy. People’s values, practices, and ideas make up a company culture. Human resource (HR) leaders and the chief executive officers (CEOs) have recognized that culture drives people innovation and customer services. A survey shows that’s culture is potentially a competitive advantage when a business knows that reward systems and leadership behaviors directly impact employee engagement, organizational performance, retention, and customer services. Leading firms and companies are now using behavioral information and data to influence and manage their culture. Culture is more not just an HR issue but as a business issue. The executive team and the CEOs must take responsibility for an organization’s culture. Also, human resource leaders should support that responsibility through the infrastructure and measuring process. Most businesses view culture as an essential…
Quote Reflection: The Mosaic of Society India is one of the popularized countries in the world with diverse cultural backgrounds. With over 600 tribal communities in the India that have different cultural beliefs and values, it is of significance to develop certain strategies that will help bring unity in diversification to create a “beautiful mosaic.”Additionally, the India tribal communities continue to face several challenges such as poverty, health issues and equity, and socioeconomic problems among others. As such, there is a need to empower clients working in such diversity environment to understand how to relate and treat other workers (Hillier, 2007). The strategies of community mapping and the model of client empowerment can work best in this situation . Giving clients the overview of what is happening in the community about their beliefs and values to can such clients to become more acquitted with the tribes and empower or strengthen their social life (Falk-Rafael, 2001). Collecting data concerning the community can help provide more opportunities for the programs aimed at improving health and reducing disparities. Furthermore, the model of empowering…
Substance abuse is a major social problem affecting society Substance abuse is a major social problem affecting society today. It affects not only micro levels only but also extends to macro levels where they affect community and nation in particular. Substance use is more characterized by individuals, especially the young population in high schools, college, and university levels. The high rate of substance use among adolescents is due to various motives resulting in drug abuse involvement. Drinking motives have been one major issue contributing to the increased rate of substance abuse among young individuals. The substance abuse issue in society is addressed by various models that engage in the discussion concerning the topic. To begin with, the medical model addresses substance abuse as a disorder with varied effects and leading to mortality. According to the medical model, substance abuse, in most cases, starts at the adolescent stage that is accompanied by various changes. Due to increased brain functioning in adolescence stage, the young ones may involve themselves in drug abuse activities such as drinking alcohol or smoking. The public health…
The substance abuse issue in society Substance abuse is a major social problem affecting society today. It affects not only micro levels only but also extends to macro levels where they affect community and nation in particular. Substance use is more characterized by individuals, especially the young population in high schools, college, and university levels. The high rate of substance use among adolescents is due to various motives resulting in drug abuse involvement. Drinking motives have been one major issue contributing to the increased rate of substance abuse among young individuals. The substance abuse issue in society is addressed by various models that engage in the discussion concerning the topic. To begin with, the medical model addresses substance abuse as a disorder with varied effects and leading to mortality. According to the medical model, substance abuse, in most cases, starts at the adolescent stage that is accompanied by various changes. Due to increased brain functioning in adolescence stage, the young ones may involve themselves in drug abuse activities such as drinking alcohol or smoking. The public health model also addresses…
Principles of Patient-Clinician Communication Many stakeholders and institutions in the health care sector have acknowledged communication to be vital to the welfare and safety of the patients. Enhanced care coordination necessitates healthcare providers to provide effective communication. Currently, medical errors and patient harm account for the largest share of the causes of ineffective communication. In this paper, the seven principles of patient and clinical communication will be defined. I will illuminate the applications of three of these principles within my interactions with my patients. Next, I will define the three methods used to enhance interdisciplinary communication and explore the one that best applies in my area of clinical practice. Ethical principles that are related to patient-clinician communication will be explored as well as the significance of patient safety and ethics in communication. Principles of Patient-Clinician Communication Patient-clinician communication is vital because it can help save or lose a human life. The seven principles are harmonized goals, mutual respect, a supportive environment, the right information, appropriate decision-makers, and continuous learning. First, the mutual respect principle motivates both clinicians and patients…
Sociological Analysis of Transgender restrooms Abstract The contemporary restroom’s history has been a history marked with consecutive social groups that have proposed the right to gain access to along with a toilet configuration mode fitting the desires and requirements of the various genders. Initially it was the women who commenced the potty politics, particularly the various women groups that fought for their own restrooms. The establishment of lavatories for women in various countries including the United States and the United Kingdom was marked with persistence meant to overcome resistance both the vestry and residents. In countries such as the United Kingdom, the restrooms for women were only build in 1905. At present, the issue of own restrooms for transgender persons has risen and this has been attributed to the lack of safety, gender-based segregations and the sense of non-conformity while using the lavatories. This has, in turn necessitated the need for unisex restrooms to enable the use of such restrooms by members of all genders thereby eliminating the discrimination and other negative vices that might affect those of different genders…
Transgender Inequality Transgender refers to people whose gender identity does not match the gender identity they were given at birth. Transgender people show their gender identities in many ways. Most transgender people adopt an individual style, which displays their real gender and they are comfortable with letting society know about it. Transgender people are different in revealing their gender identities, gender expressions, and sexual orientation. However, these people are facing discrimination due to their sexual orientation in society. Transgender inequality is the unequal treatment transgender people receive in society. Transgender people experience unequal treatment at work, school or in the society in general due to a misunderstanding of their gender by the public. Inequality has resulted in transgender people unable to access health care services. From the previous years, the creation of awareness about transgender has been developed to make people understand what it means to be transgender. Although awareness is increasing across learning institutions, society, and the nation at large, discrimination in access to medical attention is still an issue for transgender people (Whitehead,2017). Preconception, disgrace, and unfairness…