Chatbots and Messenger Integration
To make your product known, you need to be the place where people are, and you know where they are on social media. They are scrolling their news feeds, watching videos, commenting on the status of their friends, posting photos, sharing content, liking stuff and more.
The craze of social media is now at its boom and is not over yet. Year by year, we see a significant increase in social media usage worldwide. It currently has 3.484 billion social media users, a rise of 9% over the previous year.
A lot of things have changed on how people use social media since the early 2000s. And if you are using it to promote your brand, then you need to know that what’s done earlier may no longer work. As we conclude the year 2019, let’s look at the most effective type of social media advertising in 2020.
Chatbots and Messenger Integration
Customers do not like to wait. In this world where you can get information almost immediately, the last thing you want to do is wait. This is why the emergence of chatbots has had a huge impact on social media marketing. This AI technology proves useful in customer service interactions, particularly in welcoming customers, answering simple questions, resolving technical issues and resolving complaints. Don't use plagiarised sources.Get your custom essay just from $11/page
Make sure that you have set up an auto-reply on your social media account to improve customer interaction and engagement.
Social media tv
More than two billion users log on to YouTube every month, making it the top video sharing channel in the world. More and more people are using social media today not only to communicate with friends and relatives, but to stay updated with current news and events, and stay tuned for your favourite shows. The advent of Netflix, Amazon Prime, Hulu and other streaming platforms made social media more entertaining.
Always consider these social media TV channels when creating your digital marketing strategy.
Live streaming event
The easiest way to connect with customers is Facebook Live will continue in social media advertising until 2020.
A lot of marketers use it for various marketing activities such as product launches, sales, DIY tutorials and behind-the-scenes. Live streaming is widely used to cover events. Whether you are hosting a community event or participating in a prestigious national competition, you can take your followers through live streaming. And the best thing is that you don’t need expensive equipment to do this — just your smartphone.
In 2020, it will be straightforward to publish live events through social networking channels.
Social media listening
Also known as ‘social media monitoring’, it is a way for brands to find out which content, products, or topics interest their customers the most. You have probably experienced it. You are looking for something or talking to someone on social media, and suddenly, advertising (which you might be interested in) will start popping up from anywhere. This is not a coincidence. This is a planned marketing strategy.
This 2020, expects more businesses to use software tools that gain insights from customers’ behaviour on social media. These tools search for specific keywords from social media forums, product searches, and other places to generate relevant ads.
Social media advertising for greater customer reach
Businesses will continue to use social media to connect with their customers and find new prospects. Because a social networking site like Facebook will have more users. Currently, they have 2.7 billion monthly users. Yes, that’s a lot. More potential customers there too.
With such a vast network, most brands use all-in-one marketing platforms to schedule and manage posts. In this way, they can publish a post on time, and the day their customers will see it.
Social media competition
Many companies are trending to host social media contests. They mainly do this to gain more followers. But the scenario has changed. Marketers see many more benefits from the ongoing competitions on social media. For example, they can be used to gather feedback, drive customer engagement, and increase brand recall.
To get value, it is essential to keep it relevant to your audience. Know what the value and align your encouragement to those things.
Augmented Reality on Social Media Platform
Not to be confused with virtual reality, augmented reality (AR) will play a significant role in social media advertising in the coming years. Facebook has just launched an AR Studio, which marketers can use to create rich AR experiences for their customers.
Augmented Reality Technology Market To Promote Its Brands, AR Virtual Space