City of sails fleet company (CISAFCO)
Company profile
The City of sails fleet Company is an entrant in the market, serving Aucklanders in the transport industry. The fleet has two main sub-divisions: private luxury fleet and the public transport fleet. The private luxury will be offering personalized services to the bourgeoisie’ members of the society who dominate the population. The public transport shall, on the contrary, target the labor market that transit to and from their workplaces. The idea of its inception came out a realization of the influx of interracial laborers due to the elimination of restrictions. Auckland is on the same note termed as the most expensive per acreage land purchase on earth. As a result, the city hosts most members of a higher social class suitable for our private luxury fleet.
Promotional mock (300 words)
The company is set to be opened three months before the initial “Human indiscriminate” event to be held at Mt. Eden. The grace period shall set time for the establishment of traffic on our social platforms like Facebook, Twitter, Instagram, and Tencent. A crew of ten sales agents shall profoundly undertake the campaign to familiarize the potential clients of the presence of an alternative transport system. The initial two weeks of the communication period shall come along a free transport coupon, embedded in free member registration with our company. A 68% optimistic response rate is projected to rise a good number of the affiliate to help us successfully undertake “Human indiscriminate”. At the heart of every gate door of Auckland shall be an emblem of our company above a photo of a white and a dark complexion men in an embrace of each other’s hand. After a successful negotiation, two football icons representing each side volunteered to be the partners in the billboards at a reduced cost of $550 each. The aspect is expected to attract much attention as it will be advertised over popular media houses across New Zealand at a cost of 400 dollars. Huawei; a Chinese company with motives of extending its wings in New Zealand has volunteered to grace “Human indiscriminate” by sponsoring 75% of the events to cost in return for ‘non-ambush marketing.’ The event is thus expected to cost us $700. Our CEO shall be the host of the event where players who actualized elimination of racial restrictions shall be awarded by Huawei. He shall eventually present the company’s business strategy and layout its preliminaries. It is expected that our company shall have economically picked up within six months upon which an open forum: “Opinion express” shall be held at our pack, to invite opinions of the public. The event shall be a mechanism of enticing and strengthening customer preferences. It is projected that it will cost the company a further $500.
Budget
The sales agents are expected to cost our company $1000 throughout the communication period. It is further projected that the free coupons handed out to our new clients shall cost approximately $2050 based on a 68% positive response rate. The cost to be incurred by CISAFCO is estimated to amount to $700 due to partial sponsorship by Huawei. Besides, the total cost of advertising for the event over media houses shall peak at 400 dollars. Based on the economic concept of improved consumer preference, our company is expected to attract large and loyal traffic of customers within six months. The aspect shall provide a platform for holding a public participation forum to collect consumer experiences. A further $500 shall be incurred, while consumers will be assured of improved quality and convenience of services.